ICCA Research Presentation (2) #ICCA12 TUESDAY 23/10/2012

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

• International Conference on the Virtual Physiological Human, 2nd edition London September, 250 delegates

• European Congress for the Barcode of Life, 3rd edition Brussels September, 150 pax

• International Congress of Environmental Research, 3rd edition Kuala Lumpur November, 600 participants

• International Congress on Borderline Personality Disorder and Allied Disorders, 2nd edition Amsterdam, 1700 pax

• International Conference on Hydropedology, 2nd edition Leipzig July, 150 delegates

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

abold GmbH

Major sports events

sport communication agency with huge bidding experience

abold is internationally known for its brand development and strategic consulting. 25 years of experience in biddings and

implementation of mega events like FIFA World Cups and Olympic Games.

abold – the communication expert with creative passion

Key competencies

Scope of services

High Quality Output

1. Corporate Design

2. Strategic Consulting

3. Communication

4. Event Management

5. Public Relations

Bid book

Projects / clients overview

REFERENCESBids / Mega Events

Bidding experience

Bidding experience since 15 years

1997 Munich’s bid for the 2002 European Athletics Championships

2000 Germany’s bid for the 2006 FIFA World Cup™

2001 Munich Trade Fair's bid for the 2006 FIFA World Cup™ IBC and MPC

2003 Leipzig’s national bid for the Olympic Games 2012

2004 South Africa’s bid for the 2010 FIFA World Cup™

2007 Cape Town's bid for the IBC of the 2010 FIFA World Cup™

2007 Dubai’s bid for the 59th UITP World Congress

2007 Munich’s national bid for the Olympic Games 2018

2008 Germany’s bid for the FIFA Women‘s World Cup 2011

2008 Leipzig’s bid for the 50th ICCA Congress & Exhibition

2008 Abu Dhabi’s bid for the FIFA Club World Cups 2009 and 2010

2008 Baku‘s bid for the Olympic Games in 2016

2009 Leipzig’s bid for the World skills 2013

2010 Turkey’s bid for the UEFA Euro 2016

2010 Australia’s bid for the 2018/22 FIFA World Cup™

2011 Munich’s bid for the Olympic Games 2018

2011 Alexandria‘s bid for the 2017 Mediterranean Games

Bid book

Germanyʼs bid to host the 2006 FIFA World Cup™

Germanyʼs bid to host the 2006 FIFA World Cup™

Inspection tour

International campaign

Final presentation

Germanyʼs bid to host the 2006 FIFA World Cup™

South Africaʼs bid to host the 2010 FIFA World Cup™

Bid book

Image brochure

South Africaʼs bid to host the 2010 FIFA World Cup™

FIFA Inspection Tour

South Africaʼs bid to host the 2010 FIFA World Cup™

Evaluation Visit

Munich‘s bid to host the Olympic Winter Games in 2018

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

Unknown events

Unknown events

Unknown events ... are not existing eventsUnknown events ... are not recognised eventsUnknown events ... which are existing events and recognised,

but not discovered

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

Unknown events are not existing events

SPORTBIZ™

For over 30 years, Licensing Expo has brought together retailers, manufacturers, brand owners and marketers looking to find new properties and brands, see the latest trends in the industry, and to initiate licensing deals. Hosting attendees from over 90 countries the Licensing Expo is the world largest licensing fair

With Sport Biz a new format was introduced based on a global market development and based on the successful model of the Licensing Expo.

Sportbiz was initiated by our company and AGFIS in 1997

SPORTBIZ™

Sport Accord

The new millennium brought important changes to the sport organisation. Reacting to the increasing pressure on IFs to professionalise and develop, GAISF in collaboration with the Associations of Summer and Winter Olympic International Federations (ASOIF and AIOWF), launched first SportAccord International Convention in 2003.

At the time, this new format “by sport for sport” allows IFs and sports business to get together, share knowledge and network.

Sport Accord

SportAccord International Convention an Exhibition and a Conference were created in conjunction with the meetings, to encourage networking and facilitate understanding within the international sporting community.

Since 2003, when SportAccord Convnetion first took place in Madrid, the event has been held in Lausanne, Berlin, Seoul, Beijing, Athens, Denver, Dubai, London and Quebec City, allowing attendees to experience the culture and hospitality of colleagues all over the world, and event-owners to visit cities and venues interested in hosting sporting events.

Next year, SportAccord Convention will take place in Saint-Petersburg, Russia from May 26 - 31, 2013.

App Show

Third Anniversary SF AppShow,

November 8th marks the three year anniversary of the SF AppShow.

I’m looking for a great venue in SF to host the biggest AppShow yet.

If you know of any venues in San Francisco where we can mark this three year milestone, please let me know (see the contact tab).

I’m interested in hearing an update from any of the over 110 companies that have previously presented at the SF, LA, Chicago, or Las Vegas AppShows.

I’m also looking for ground breaking new apps to launch at this event.

ITB 2005 Opening

ITB 2005 Opening

ITB 2005 Opening

2006 FIFA World Cup Service and Friendliness Campaign

Service Champion: Final in Europapark Rust

2006 FIFA World Cup Service and Friendliness Campaign

Sports and environment congress Baku‘s bid to host the Olympic Games 2016

Baku the capital city of Azerbaijan bid for the 2016 Summer Olympics.

It was the first bid by the city to host the Olympic games. Baku was eliminated from the running at the announcement of the Candidate city shortlist on June 4, 2008.

If Baku had been chosen to host, the games would have been held between July 15 and July 31, 2016.[

The Paralympics would have been held between August 10 and August 22.

But Baku was still benefitting form the bid

The city and the country was put on the map. Baku hosted several international events since then and a new perception on potential new opportunities was discovered.

Sports and environment congress Baku‘s bid to host the Olympic Games 2016

Sports and environment congress Baku‘s bid to host the Olympic Games 2016

Munich‘s bid to host the Main Media Center of the 2006 FIFA World Cup™

Bid Book

Cape Town‘s bid to host the Main Media Center of the 2010 FIFA World Cup™

International Fan Fest 2010 FIFA World Cup™

Mega events and their side events

Mega events and mega trends are creating new opportunities!

• Culture• Special Interest Congresses • Fan Fests • Sponsor events • Host / participant presentation

Mega events and their side events

Crown Prince Ludwig was married to Princess Theresa on October 12, 1810. The citizens of xxx were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event.

The fields were named Theresienwiese ("Theresa's meadow") in honour of the Crown Princess, and have kept that name ever since.

Horse races in the presence of the Royal Family marked the close of the event that was celebrated as a festival for the whole of Bavaria. The decision to repeat the horse races in the subsequent year gave rise to the tradition of the world famous event.

"The festival” was eventually prolonged and moved ahead to September to allow for better weather conditions. Today, the last day of the festival is the first Sunday in October.

Here is the question:

Is the event still existing and in case it is, what is the name of the event?

Mega events and their side events

The Oktoberfest

Mega events and their side events

Oktoberfest figures (2010)

Area: 0.42 km2 (103.78 acres)Seats in the festival halls: approx. 100,000Visitors: 6.4 millionBeer: appr. 7,100,000 liters (151,200 liters non-alcoholic)Wine: 89,259 litersSparkling wine: 37,733 litersCoffee and tea: 245,335 litersWater and lemonade: 1,028,522 half litersChicken: 505,901 unitsPork sausages: 119,302 pairsFish: 40,850 kgPork knuckles (haxen): 69,293 unitsOxen: 119 unitsExpenditure of electricity: 2.96 million kWh (as much as 14% of Munich's daily requirements or as much as a four person family will need in 52 years and 4 months)Expenditure of gas: about 198,489 m3

Expenditure of water: about 107,489 m3 (as much as 27% of Munich's daily requirements )Waste: 678 t(2004)Toilets: about 980 seats, more than 878 meters of urinals and 17 for disabled personsPhone booths: 83, also for international credit cardsLost property: about 4000 items, among them 260 pairs of glasses, 200 mobile phones, wedding rings, and even 500 crutches

Mega events and their side events

Mega events and mega trends are creating new opportunities!

What is next?

Round tables on two topics:

Mega events and Mega trends

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Round table:

share any examples where your company or destination has identified unusual events or found an opportunity that you simply were not aware of.

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

Unknown events are not recognised events

Leipzig‘s bid to host the ICCA Congress 2011

Leipzig‘s bid to host the ICCA Congress 2011

Leipzig´s bid delegation at the final presentaton in Frankfurt

Leipzig‘s bid to host the World Skills 2013

The WorldSkills Competition

In 1946 two Spaniards had a vision.

José Antonio Elola Olaso and Francisco Albert-Vidal dreamed of an international craft skills competition, a professional-quality championship with participants from all over the world. The first Spanish championships for apprentices were a roaring success in 1947.

In 1950, neighbouring Portugal was invited to join in, and since 1953 more and more countries have taken up the challenge. Morocco, France, United Kingdom, Germany and Switzerland entered teams for the International Vocational Training Contest.

Since 1999 the event has been known as WorldSkills. Initially held annually, it has been held every other year since 1973.

Leipzig‘s bid to host the World Skills 2013

From 2 to 7 July 2013 the WorldSkills Competition will be held in Leipzig.

At the first global event of its kind to be held in Germany for 40 years, the best international trainees aged below 23 will compete for medals in 45 official disciplines.

Over 1,000 Competitors will make WorldSkills Leipzig 2013 the biggest international competition of its kind ever held.

Leipzig‘s bid to host the World Skills 2013

WorldSkills Leipzig 2013 is also a unique offer for specialists.

At conferences, seminars and symposiums experts will discuss the future of education, while companies will make use of the opportunity to present their expertise and make business contacts.

Leipzig – new events

2014- World Library and Information Congress- Special Olympics National Games

2015- European Masters Games

2016- Aerobic World Championships

2017- Deutscher Evangelischer Kirchentag- 4th World Conference on Doping in Sport - Weltkongress der Internationalen Handelskammern- Men‘s Junior World Handball Championship- European Youth Olympic Festival - World Masters Games (Sommerspiele)- Summer Universiade- World Games- Gymnastics for life world challenge

2018- International Children‘s Games (ICG)

2019- Special Olympics World Games- Gymnastrada

2020- FINA World Swimming Championships (25m)

51st ICCA Congress, San Juan, Puerto Rico

Into the unknown: how to find events you never knew existed!

Unknown events, which are existing events and recognised, but not

discovered

Result

Result

Result

Result

Result

Result

Result

Result

Result

Result

Round table

What can I learn from my neighbour?

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Round table:

share information about your research strategy – how do you go about finding events that match your destination’s strengths, how do you prioritise your efforts to win the most appropriate type of business.

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

• European Kidney Cancer Congress, 9th edition Dublin 2014

• Latin American Kidney Cancer Congress, 1st edition Buenos Aires 2013

Our philosophy

Sustainable execution

Brilliant execution of technical requirements

Every tendering organisation must be convincedthat the applicant is able to fulfil the technicalrequirements, needed for the implementation of an event.

The main prerequisites for the success of a bid are clearly defined.

Our philosophy

Sustainable execution

Political support

Every bid needs backing from the political arena.

Our philosophy

Sustainable execution

Emotional impact

Facts convince, moods fluctuate. The more important it is to establish a mood thatcreates emotional closeness and warmth.

Cultural and social uniqueness are important criteria.

Our philosophy

Sustainable execution

Positive perception

Perception often sets a mood that influences purchase, consumption or voting patterns. Tasks entrusted to us are frequently bound to a promise that will not be honoured until some time in the future.

Our job is to generate perception in a factual andemotional sense to imply the fulfilment of thepromise made.

Thank you for your attention!

abold corporation

Höchlstraße 481675 MünchenGermany

Phone +49 89 360499-0Fax +49 89 360499-99www.abold.de