Iam'10 dq &a andries de jonge

Use all your advertising data for a higher ROI

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Andries de Jonge | DQ&AInformation and Innovation Officer

Information and innovation officer

• At DQ&A Since 2003

ProfileAndries de Jonge

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Campaign Management

• Display Advertising

• Ad Exchange

• Rich Media

Consulting

DQ&ADelivering higher ROI from your online marketing.

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• Rich Media

• Search Engine Marketing

• Email Marketing

DQ&A

• Six offices worldwide

• 100+ professionals

• 010+ languages

Outsourcing

Technology

Partnerships

We work side by side with our partners.

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Acquiring data across advertising channels…

Display Rich Media Search

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Video Mobile

The complete campaign lifecycleA hand full of information

Creative and delivery software

Execute

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Planning ToolsAnalytics

Dynamic Ads & Optimization

MeasurePlan

Optimize

Cross-channel reporting

Widgets Branded Content Search Video and In-Video AdsDisplayMobile

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Report CentralReport Central

Understand the Customer Journey

Awareness

…

30 days

ViewPrerollView

PrerollBanner

View 120 x600

Banner View 120 x600

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Conversion A (Soft)

Conversion

Orientation

0 days

15 days

Conversion B (Soft)

Conversion C (Hard)

Banner Click 728 x

90

Banner Click 728 x

90SEA clickSEA click

Measuring the impact of Display and Search on conversions

• Shows last 10 points of exposure that led to a conversion • Click Stream Evaluation (Generic vs. Branded Keywords)• Search and display conversion rate analysis • Control groups for meaningful analysis

Exposure to Conversion

Integrated Search and Display Reporting

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Conversion Attribution

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Case: TelfortRemarketing drives ROI

Goal: Clients prospective: Optimize Media spend via better use of technology = > 100% targetPlatforms: Display and SearchAdd-on Technology: Remarketing, Analytics, Ad Planning, Reporting, Dynamic Ads that can be optimized on-the-fly

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Case: TelfortRemarketing drives ROI

Road map

•Customer Journey•Integrated reporting•Exposure to conversion•Time lag to conversion

•Use existing data to re-target•Explore on why conversion failed to happen in previous campaigns•Advanced technologies and gave Telfort better insight and more control over data•Creating customer segments with Remarketing through the use of existing DATA

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Key takeaways

• Technology should play a bigger role in your business and online marketing budget.

• Use existing tools, not DIY!

• Make data transparent, accessible and optimize!

• You should be able to retrieve, analyze and interpret data.

• Having a data analyst to handle your data work will speed up the process.

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So, to achieve goals…

Increase Investment on

technology

Reduce total online media

waste

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ROI

Costs

Result

Thank you!Questions?

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Andries de Jonge| DQ&Aandries@dqatraffic.comFollow us! DQNA