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Introduction
Hyundai Motor Company (HCM) is South Korea’s largest automobile manufacturer.
Manufactures automobiles ranging from passenger sedan to heavy trucks.
Hyundai Motor Company along with Kia comprises the Hyundai Kia Automotive Group, is the world’s 5th largest automaker.
Hyundai (without Kia) ranked as the 8th largest automaker
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HYUNDAI’S PROFILE
Type Public Industry Automobile manufacturer Founded 1967 Founder Chung Ju-yung Headquarters Seoul, South Korea Area served Worldwide Key people Chung Mong-koo Chairman and CEO Products Automobiles and commercial
vehicles Employees 75,000
Hyundai has 5 R&D centres worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India
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Hyundai’s initial days
Hyundai had launched its products in US in 1986.
Hyundai entered the us market and plugged the gap with its affordable – Excel model.
The company was caught in spate of problems and its market share went down.
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Hyundai in India
Hyundai Motor India Limited is currently the 2nd largest carmaker and largest auto exporter in India.
Hyundai has two manufacturing plants in India located in the Indian State of Tamil Nadu.
Both plants have combined capacity of 600000 units.
Currently has a 315 strong dealer network and 640 strong service points across India
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Hyundai in India
Strategic tie ups with Syndicate bank, Punjab national bank, Canara bank , Bank of Baroda.
Retail partnership with several financial institutions.
Desires to tap India’s rural market.
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“It's OK to have a Hyundai in your driveway”
Warranty Program
Low end to High-End Models
Increase in advertising budget
Increase in participation in sporting events
MOTO: Moving from a brand of last resort to a brand of choice!!
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Mr. H.W. Park
Born in 1958
Joined Hyundai Motor Company in Seoul, South Korea, in 1982
Joined Hyundai Motor India Limited in 2003 as the Chief Financial Officer
Holds a degree in Business Administration from the University of Dankook
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Regional offices in India
Registered Office & Factory
Irrugattukottai,NHN.4, Sriperumbudur Taluk, Kanchipuram District, Tamil Nadu - 602105 Tele: 044 - 47100000Fax: 044 - 47100500
Hyundai Motor India Ltd.
Marketing & Sales Headquarters5th & 6th FloorCorporate One (Baani Building) Plot No.5Commercial Centre, Jasola , New Delhi - 110076Board No. 011-66022000
Other offices in India
Delhi Mumbai Chennai Ahmadabad Hyderabad Chandigarh Kolkata Guwahati
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Santro Xing i10 I20 Getz prime Accent Terracan Verna Tucson Santa Fe Sonata
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competitors
Ford Motors
General Motors
Toyota
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awards
Santa Fe awarded 'Import SUV of the Year' by CNBC TV18 Overdrive Awards 2011
Santa Fe awarded 'SUV of the Year' by Business Standard Motoring Awards 2011
Santa Fe awarded 'SUV of the Year' by Car India Awards 2011
Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike Awards 2011
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