Hyundai PPT - NG

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Introduction

Hyundai Motor Company (HCM) is South Korea’s largest automobile manufacturer.

Manufactures automobiles ranging from passenger sedan to heavy trucks.

Hyundai Motor Company along with Kia comprises the Hyundai Kia Automotive Group, is the world’s 5th largest automaker.

Hyundai (without Kia) ranked as the 8th largest automaker


HYUNDAI’S PROFILE

Type Public Industry Automobile manufacturer Founded 1967 Founder Chung Ju-yung Headquarters Seoul, South Korea Area served Worldwide Key people Chung Mong-koo Chairman and CEO Products Automobiles and commercial

vehicles Employees 75,000

Hyundai has 5 R&D centres worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India


Hyundai’s initial days

Hyundai had launched its products in US in 1986.

Hyundai entered the us market and plugged the gap with its affordable – Excel model.

The company was caught in spate of problems and its market share went down.


Hyundai in India

Hyundai Motor India Limited is currently the 2nd largest carmaker and largest auto exporter in India.

Hyundai has two manufacturing plants in India located in the Indian State of Tamil Nadu.

Both plants have combined capacity of 600000 units.

Currently has a 315 strong dealer network and 640 strong service points across India


Hyundai in India

Strategic tie ups with Syndicate bank, Punjab national bank, Canara bank , Bank of Baroda.

Retail partnership with several financial institutions.

Desires to tap India’s rural market.


“It's OK to have a Hyundai in your driveway”

Warranty Program

Low end to High-End Models

Increase in advertising budget

Increase in participation in sporting events

MOTO: Moving from a brand of last resort to a brand of choice!!


Mr. H.W. Park

Born in 1958

Joined Hyundai Motor Company in Seoul, South Korea, in 1982

Joined Hyundai Motor India Limited in 2003 as the Chief Financial Officer

Holds a degree in Business Administration from the University of Dankook


Regional offices in India

Registered Office & Factory

Irrugattukottai,NHN.4, Sriperumbudur Taluk, Kanchipuram District, Tamil Nadu - 602105 Tele: 044 - 47100000Fax: 044 - 47100500

Hyundai Motor India Ltd.

Marketing & Sales Headquarters5th & 6th FloorCorporate One (Baani Building) Plot No.5Commercial Centre, Jasola , New Delhi - 110076Board No. 011-66022000

Other offices in India

Delhi Mumbai Chennai Ahmadabad Hyderabad Chandigarh Kolkata Guwahati


Santro Xing i10 I20 Getz prime Accent Terracan Verna Tucson Santa Fe Sonata


competitors

Ford Motors

General Motors

Toyota


awards

Santa Fe awarded 'Import SUV of the Year' by CNBC TV18 Overdrive Awards 2011

Santa Fe awarded 'SUV of the Year' by Business Standard Motoring Awards 2011

Santa Fe awarded 'SUV of the Year' by Car India Awards 2011

Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike Awards 2011


Hyundai PPT - NG

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