Transcript
A PRESENTATION ON
“ HUL-SUPER VALUE STORE” BY ROHIT KUMAR BM010127
Facts about Hindustan unilever limited
Reach 700 million consumersCovers over 6.3 millions retails outlets over 2000 suppliers and associates
Geographical PresenceHeadquartered in Mumbai National sales Network office in 4 metros
PeopleMore than 15000 employers13000 managers and 299 scientists and technologies
ListingIn nse and bseShareholder base 3.5 lacks
DefinitionA very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.
Distribution Network HUL distribution network is recognised as one of its
key strength
Its focus not only to the access to there Brand but also to touch consumer with a three way convergence
Product availability
Brand communication
Brand experience
Product Profile Hindustan Uniliver is biggest company in the FMCG
Its product divided into various categories
1.Home and personal care product
Dets:All the detergents and dishwashers like Vim,Rin,Surf Excel
. Personal care product
Oral: toothpaste and toothbrush
Skin:soaps,talcum powder,faircream,bodylotion,winter cream like (pears,vaseline,ponds and fair lovely)
Hair shampoos (Sunsilk Clinic All clear)
THANK YOU
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