Hugh Dickerson, Senior Industry Head Automotive, Google€¦ · Source: Google/Netpop Global Auto Study 2014.-12% +153% +130% And car finance searches are becoming increasingly mobile

Hugh Dickerson, Senior Industry Head Automotive, Google

The world is moving fasterand faster

39%39%of 3-4 year olds in the UK

use a tablet

How long did it take to reach 50 Million users?

Fiberconnections will

doubleevery two yearsuntil 2020 in theUK.

UK Broadband Growth 2008-2020European homes with >100mps Broadband

to increase to 50% by 2020 (currently 3%)

Source: Point Topic

Fiberconnections will

doubleevery two yearsuntil 2020 in theUK.

European4Gcoveragewill be

80%by2019

European4Gcoveragewill be

80%by2019

ACCELERATINGThe pace of technological change is

ACCELERATING

EvernoteSquare Jawbone

Business Model Disruption

Makerbot

Kickstarter Flipboard

Spotify

Uber

airbnb

New world of six owned screens

Desktop Mobile Tablet TV Wearable In Car

88% 68% 46%

Buyers use multiple devices to choose their car

88% 68% 46%

Computer/Laptop Smartphone Tablet

Source: Google/Netpop Global Auto Study 2014.

-12% +153% +130%

And car finance searches are becomingincreasingly mobile

-12% +153% +130%

Computer/Laptop Smartphone Tablet

Source: Google internal. Global Car Finance searches by device 2012 vs 2014 (overall searches increased 25%)

Consumers also take a cross screen approach tobanking

46% movebetween deviceswhen managing

finances

Source: Google & Ipsos Multi-Screen UK User Behavior Study, 2012

46% movebetween deviceswhen managing

finances

82% ofsmartphoneusers usetheir mobileat thedealership

82% ofsmartphoneusers usetheir mobileat thedealership

1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014

1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014

Be

FOUND

I visitedI configured I searched

Listen and have a conversation

I clicked

I watched

I subscribedI bought

I booked

Be INSPIRATIONAL

75%Will use online videoduring their next carpurchase

Hero content

Honda: Hands

12 Million views

Mercedes-Benz: MagicBody Control

11 Million views

Volkswagen: Wings

17 Million views

Be ENGAGING

Make it easy

Consideration takes place all year round

1. Take RisksRemove fear of failure

1. Take RisksRemove fear of failure

3. Speed UpKeep up with the consumer

3. Speed UpKeep up with the consumer

Many thanksMany thanks