Hugh Dickerson, Senior Industry Head Automotive, Google
Hugh Dickerson, Senior Industry Head Automotive, Google
The world is moving fasterand faster
39%39%of 3-4 year olds in the UK
use a tablet
How long did it take to reach 50 Million users?
Fiberconnections will
doubleevery two yearsuntil 2020 in theUK.
UK Broadband Growth 2008-2020European homes with >100mps Broadband
to increase to 50% by 2020 (currently 3%)
Source: Point Topic
Fiberconnections will
doubleevery two yearsuntil 2020 in theUK.
European4Gcoveragewill be
80%by2019
European4Gcoveragewill be
80%by2019
ACCELERATINGThe pace of technological change is
ACCELERATING
EvernoteSquare Jawbone
Business Model Disruption
Makerbot
Kickstarter Flipboard
Spotify
Uber
airbnb
New world of six owned screens
Desktop Mobile Tablet TV Wearable In Car
88% 68% 46%
Buyers use multiple devices to choose their car
88% 68% 46%
Computer/Laptop Smartphone Tablet
Source: Google/Netpop Global Auto Study 2014.
-12% +153% +130%
And car finance searches are becomingincreasingly mobile
-12% +153% +130%
Computer/Laptop Smartphone Tablet
Source: Google internal. Global Car Finance searches by device 2012 vs 2014 (overall searches increased 25%)
Consumers also take a cross screen approach tobanking
46% movebetween deviceswhen managing
finances
Source: Google & Ipsos Multi-Screen UK User Behavior Study, 2012
46% movebetween deviceswhen managing
finances
82% ofsmartphoneusers usetheir mobileat thedealership
82% ofsmartphoneusers usetheir mobileat thedealership
1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014
1.75 billionmobile phoneusers will haveused theirdevices forbanking by 2019(32% of adult pop.)Juniper Research, 2014
Be
FOUND
I visitedI configured I searched
Listen and have a conversation
I clicked
I watched
I subscribedI bought
I booked
Be INSPIRATIONAL
75%Will use online videoduring their next carpurchase
Hero content
Honda: Hands
12 Million views
Mercedes-Benz: MagicBody Control
11 Million views
Volkswagen: Wings
17 Million views
Be ENGAGING
Make it easy
Consideration takes place all year round
1. Take RisksRemove fear of failure
1. Take RisksRemove fear of failure
3. Speed UpKeep up with the consumer
3. Speed UpKeep up with the consumer
Many thanksMany thanks