HP Integrated Service Management for Mobile Solution Customer Presentation

© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP Integrated Service Management for Mobile SolutionCustomer Presentation

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 4

Meet strategic business goals with HP Integrated Service Management

• HP ISM is a complete service management solution that ties service delivery, service assurance and service usage together into an integrated service-level view

Reven

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•Higher productivity•Reduced errors•Consolidated operations•Zero touch points

•New services

•Higher ARPU

•Lower churn

•Fast fulfillment

•Bulletproof service

•Business intelligence

•Better marketing

•Focus on best customers

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 6

GPRS + UMTS Services Management• New Problems / issues

− multi vendors/ technology mix

• New OSS requirements− Federate heterogeneous /

legacy OSS systems− Need for end to end view− Shift from

network/technology to service/customer management

− Simplify new and complex technologies for operators

04/19/23 HP Confidential — HP ISM for Mobile plans 7

Service Provider Needs• Customer needs - business− Maintain competitiveness− Launch new services and − capture revenue− Deliver best customer experience − Reduce operational costs across functions

• Customer needs - operational

− Manage E2E user experience of the services− Ensure E2E service quality and performance− Manage increased complexity− Set priorities based on the business impact − Adapt to changes

• Scalability• New service offerings• Increased number of users• Increased complexity

− Mobile Device Management (configuration management)

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Market forces driving service providers• Reduction in cost of operations• Shift from continuously lower profitability voice to higher

profitability data services• Shift from voice to messaging and content services• Declining average revenue per

user – ARPU• Maximize Average Margin Per User (AMPU)• Demand for new services and increased control at the lowest price• Flexible & cost effective systems in order to introduce many new

services for testing the market acceptance• Product packaging/bundling and pricing

− Be able to bundle new services out of existing services

04/19/23 HP Confidential — HP ISM for Mobile plans 9

OSS technical challenges mobile deployments• Services implemented by

applications and services− Highly distributed− Multi-vendor− Multi-technology

• IT systems become critical and more dominant in the mobile service provider technology environment

• Firewalls & security• Subscription• Mobile Device Management• Self Provisioning• Flexible architecture for fast

introduction of new services

Move from voice to content• QoS becomes critical• “Telco grade” IT• Integration with GSM

New services are much more complex to manage as “only” voice

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 11

ISM Mobile Solution Overview

•Allow mobile service providers to manage voice, 2.5G and 3G services

Allows mobile service providers to•Max utilize their infrastructure due to the OSS/BSS network life cycle management•Reduce the complexity to manage the complex services•Reduce the complex provisioning and service order management•Assure the service quality rather managing the technology than the service•Enable mobile service providers to be able to introduce fast new services supported by the OSS/BSS•Streamline the operations •Significantly improved data integrity

04/19/23 HP Confidential — HP ISM for Mobile plans 12

ISM Mobile Strategy

• Service Management Platform for risk mitigation and cost reduction due to already available:

− Consolidation concepts− Integration concepts−Data integration/consolidation concepts− ISV partner recommendations− Process templates− Service model templates− Integration adapters−Offshore development capabilities

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 14

ISM Mobile Solution Components

• HP Business consultancy− Expertise in aligning business goals with

operations and capital investment

• Proven products− OpenView network management, TeMIP product

suites and business analytics− Framework built on open standards

• HP Consulting and Integration− Deep telecom expertise in OSS/BSS integration

and implementation for service providers worldwide

04/19/23 HP Confidential — HP ISM for Mobile plans 15

ISM Mobile Solution Components• Use Cases tailored for Mobile Service Providers• Service Models• Adapters• Domain Object Model extensions for Mobile Use

Cases− Data Services− Content Services− Streaming Services

• Process template extensions for Mobile use cases− Order handling and self-service− Service provisioning− Inventory reconciliation− Inventory synchronization− Service level violation

04/19/23 HP Confidential — HP ISM for Mobile plans 16

ISM Mobile Solution Components

Business/operational consulting • Mobile-specific modules for standard

offering• Align technology to business goals−Workshop to understand OSS requirements

• Process modeling using eTOM and ITIL• NGOSS—what is it, how to get there• How to get to service level management

(SLA Handbook)

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 18

Service assurance Service usageService delivery

HP ISM Mobile Solution Focus

Service provider infrastructure

Serviceactivation

Inventorymanagement

Order Entry &management

Faultmanagement

Performancemanagement

Problemmanagement

Service levelmanagement

BillingBusinessintelligence

Usagemediation

Customer portal

Executive dashboard

Process-enabled message busProcess manager

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Service assurance Service usageService delivery

HP ISM Mobile Solution Focus

Service provider infrastructure

Order Entry &management

BillingBusinessintelligence

Customer portal

Executive dashboard

Process-enabled message busProcess manager

OVPI, Distocraft, Inet Metrica/ADC

CramerService Activator

TeMIP, TSM, NNM, OVO

IUM

OV SQMService Desk + Partners

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 21

Benefits

HP OSS/BSS (ISM) Solution

HP is providing a common OSS/BSS Management solution for mobile and multi-service networks

• Addresses the emerging end-to-end service management market

• IT competence, IP network competence, telco network competence and business process consulting competence

• The solution is based on HP OpenView and 3PP applications

• The solution solves the problems for data integrity, business and operational process integration and data mining

04/19/23 HP Confidential — HP ISM for Mobile plans 22

Value Proposition

HP has strategically developed and being able to deliver integrated service management solutions to the mobile and multi-service network management market

The solution is based on our ISM solution methodologies, infrastructure expertise and installed base

HP create cost effective solutions based on standard components, industry standards like NGOSS, OSS/J and reuse of global experience and best practice

Maximize return on investment at each step of the end-to-end service management deployment

04/19/23 HP Confidential — HP ISM for Mobile plans 23

Value Proposition

•Pre-defined starter solution

•Pre-defined business processes templates

•Predefined data sources and model

•Pre-integrated with management systems

•One single point of access towards all user data in the total network.

•The common solution makes it possible to manage all services in a uniform way, regardless if the data belongs to applications and enablers in the service network, the core network or any multi-vendor network element.

•Simplification of service management processes.

•The common service management solution allows bundling of service components, regardless of type, and service management in a single process.

•Reduced number of service management platforms.

•HP ISM

•Service Management for GPRS & UMTS

•ISM Mobile Solution Overview & Strategy

•ISM Mobile Solution Components

•ISM Mobile Solution Focus

•ISM Mobile Benefits and Value Proposition

•Proof Points

04/19/23 HP Confidential — HP ISM for Mobile plans 25

HP providing OSS solutionsAmericas

AOL Time WarnerAT&TBCE EmergisBestelC&W Inc.C&W JamaicaC&W PanamaCFECingular WirelessCon EdisonConcertConsonusCPQDCRTTIM CellularEMBRATEL

EntelGeneral DynamicsGlobal OneICEIplanMetro Net S.A.NASDAQNEXTEL ArgentinaPegasoPihanaPrimusQwestTelcelTelecelular SulTelecom ArgentinaTelecom Brasil

Telecom ColombiaColumbia MovilTelefonicaTelefonica ArgentinaTeleparTelesp CelularUS Postal Svc.VerioWestelWells Fargo BankWorldcomXO com

The one in red are mobile customers

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HP providing OSS solutionsEurope, Middle-east, Africa

EtisaalatEurotelFinnet GroupFortis BankFTK-CentertelGazpromGDCIECInterouteKPNLetsbuyit.comLibertelMacedonia TelekomMATAVMetofficeMobistarMOLNorthsea COMNTL GroupOrangeONI

OniwayOptimusPanafonPortugal TelecomPrimusPTT HolandQ-TelRadio Marconi SARadiolinjaRAI S.p.A.RetevisionRSI.comSlovenia TelekomSonofonStormSwisscomT.P. S.A.Tele2TelecelTelecom ItaliaTelecom Italia Mobile

5TCAirtel AlbacomBanverketBaud TelecomBelgacomBouygues TelecomBTCable & WirelessCableuropaCarrier1ColtD2Deutsche TelecomDFSEurotel EMT EstoniaEnitel ASE-Plus MobilfunkERICELLEsprit

Telecom NamibiaTeleDanmarkTelefonicaTelefonica MovilesTelekabel WienTelenorTelia Telia FinlandT-Mobile AustriaT-MotionTranstelTurk TelecomTurkcellUPCO2 GermanyVodacomVodafoneWestel 900Westel MobileWind

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HP providing OSS solutionsAsia, Australia

Air Services AustraliaCelcomChina Mobile 1China Mobile 2China Mobile 3China RailcomChina TelecomChina Unicom 1China Unicom 2China Unicom 3China Unicom 4DaehanDDI Hong Kong TelHutchinson AustraliaJ-Phone

KDDKorea TelecomKT FreetelKTRCLG TelecomLIAONING MOBILEMalaysia TelecomMGTIMobikomNECNTTOptusQuanzhouSatelindoShanghai BellSingtel

SK TelecomTata Teleservices LimitedTelecom New ZealandTelekom MalaysiaTelkomselTelstraTEPCOTepcoTibet PTTTokyo Digital PhoneTu-KA CellularVodafone (NZ)Yan Tai PTT