© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice HP Integrated Service Management for Mobile Solution Customer Presentation
Dec 31, 2015
© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
HP Integrated Service Management for Mobile SolutionCustomer Presentation
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 4
Meet strategic business goals with HP Integrated Service Management
• HP ISM is a complete service management solution that ties service delivery, service assurance and service usage together into an integrated service-level view
Reven
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EX
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•Higher productivity•Reduced errors•Consolidated operations•Zero touch points
•New services
•Higher ARPU
•Lower churn
•Fast fulfillment
•Bulletproof service
•Business intelligence
•Better marketing
•Focus on best customers
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 6
GPRS + UMTS Services Management• New Problems / issues
− multi vendors/ technology mix
• New OSS requirements− Federate heterogeneous /
legacy OSS systems− Need for end to end view− Shift from
network/technology to service/customer management
− Simplify new and complex technologies for operators
04/19/23 HP Confidential — HP ISM for Mobile plans 7
Service Provider Needs• Customer needs - business− Maintain competitiveness− Launch new services and − capture revenue− Deliver best customer experience − Reduce operational costs across functions
• Customer needs - operational
− Manage E2E user experience of the services− Ensure E2E service quality and performance− Manage increased complexity− Set priorities based on the business impact − Adapt to changes
• Scalability• New service offerings• Increased number of users• Increased complexity
− Mobile Device Management (configuration management)
04/19/23 HP Confidential — HP ISM for Mobile plans 8
Market forces driving service providers• Reduction in cost of operations• Shift from continuously lower profitability voice to higher
profitability data services• Shift from voice to messaging and content services• Declining average revenue per
user – ARPU• Maximize Average Margin Per User (AMPU)• Demand for new services and increased control at the lowest price• Flexible & cost effective systems in order to introduce many new
services for testing the market acceptance• Product packaging/bundling and pricing
− Be able to bundle new services out of existing services
04/19/23 HP Confidential — HP ISM for Mobile plans 9
OSS technical challenges mobile deployments• Services implemented by
applications and services− Highly distributed− Multi-vendor− Multi-technology
• IT systems become critical and more dominant in the mobile service provider technology environment
• Firewalls & security• Subscription• Mobile Device Management• Self Provisioning• Flexible architecture for fast
introduction of new services
Move from voice to content• QoS becomes critical• “Telco grade” IT• Integration with GSM
New services are much more complex to manage as “only” voice
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 11
ISM Mobile Solution Overview
•Allow mobile service providers to manage voice, 2.5G and 3G services
Allows mobile service providers to•Max utilize their infrastructure due to the OSS/BSS network life cycle management•Reduce the complexity to manage the complex services•Reduce the complex provisioning and service order management•Assure the service quality rather managing the technology than the service•Enable mobile service providers to be able to introduce fast new services supported by the OSS/BSS•Streamline the operations •Significantly improved data integrity
04/19/23 HP Confidential — HP ISM for Mobile plans 12
ISM Mobile Strategy
• Service Management Platform for risk mitigation and cost reduction due to already available:
− Consolidation concepts− Integration concepts−Data integration/consolidation concepts− ISV partner recommendations− Process templates− Service model templates− Integration adapters−Offshore development capabilities
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 14
ISM Mobile Solution Components
• HP Business consultancy− Expertise in aligning business goals with
operations and capital investment
• Proven products− OpenView network management, TeMIP product
suites and business analytics− Framework built on open standards
• HP Consulting and Integration− Deep telecom expertise in OSS/BSS integration
and implementation for service providers worldwide
04/19/23 HP Confidential — HP ISM for Mobile plans 15
ISM Mobile Solution Components• Use Cases tailored for Mobile Service Providers• Service Models• Adapters• Domain Object Model extensions for Mobile Use
Cases− Data Services− Content Services− Streaming Services
• Process template extensions for Mobile use cases− Order handling and self-service− Service provisioning− Inventory reconciliation− Inventory synchronization− Service level violation
04/19/23 HP Confidential — HP ISM for Mobile plans 16
ISM Mobile Solution Components
Business/operational consulting • Mobile-specific modules for standard
offering• Align technology to business goals−Workshop to understand OSS requirements
• Process modeling using eTOM and ITIL• NGOSS—what is it, how to get there• How to get to service level management
(SLA Handbook)
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 18
Service assurance Service usageService delivery
HP ISM Mobile Solution Focus
Service provider infrastructure
Serviceactivation
Inventorymanagement
Order Entry &management
Faultmanagement
Performancemanagement
Problemmanagement
Service levelmanagement
BillingBusinessintelligence
Usagemediation
Customer portal
Executive dashboard
Process-enabled message busProcess manager
04/19/23 HP Confidential — HP ISM for Mobile plans 19
Service assurance Service usageService delivery
HP ISM Mobile Solution Focus
Service provider infrastructure
Order Entry &management
BillingBusinessintelligence
Customer portal
Executive dashboard
Process-enabled message busProcess manager
OVPI, Distocraft, Inet Metrica/ADC
CramerService Activator
TeMIP, TSM, NNM, OVO
IUM
OV SQMService Desk + Partners
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 21
Benefits
HP OSS/BSS (ISM) Solution
HP is providing a common OSS/BSS Management solution for mobile and multi-service networks
• Addresses the emerging end-to-end service management market
• IT competence, IP network competence, telco network competence and business process consulting competence
• The solution is based on HP OpenView and 3PP applications
• The solution solves the problems for data integrity, business and operational process integration and data mining
04/19/23 HP Confidential — HP ISM for Mobile plans 22
Value Proposition
HP has strategically developed and being able to deliver integrated service management solutions to the mobile and multi-service network management market
The solution is based on our ISM solution methodologies, infrastructure expertise and installed base
HP create cost effective solutions based on standard components, industry standards like NGOSS, OSS/J and reuse of global experience and best practice
Maximize return on investment at each step of the end-to-end service management deployment
04/19/23 HP Confidential — HP ISM for Mobile plans 23
Value Proposition
•Pre-defined starter solution
•Pre-defined business processes templates
•Predefined data sources and model
•Pre-integrated with management systems
•One single point of access towards all user data in the total network.
•The common solution makes it possible to manage all services in a uniform way, regardless if the data belongs to applications and enablers in the service network, the core network or any multi-vendor network element.
•Simplification of service management processes.
•The common service management solution allows bundling of service components, regardless of type, and service management in a single process.
•Reduced number of service management platforms.
•HP ISM
•Service Management for GPRS & UMTS
•ISM Mobile Solution Overview & Strategy
•ISM Mobile Solution Components
•ISM Mobile Solution Focus
•ISM Mobile Benefits and Value Proposition
•Proof Points
04/19/23 HP Confidential — HP ISM for Mobile plans 25
HP providing OSS solutionsAmericas
AOL Time WarnerAT&TBCE EmergisBestelC&W Inc.C&W JamaicaC&W PanamaCFECingular WirelessCon EdisonConcertConsonusCPQDCRTTIM CellularEMBRATEL
EntelGeneral DynamicsGlobal OneICEIplanMetro Net S.A.NASDAQNEXTEL ArgentinaPegasoPihanaPrimusQwestTelcelTelecelular SulTelecom ArgentinaTelecom Brasil
Telecom ColombiaColumbia MovilTelefonicaTelefonica ArgentinaTeleparTelesp CelularUS Postal Svc.VerioWestelWells Fargo BankWorldcomXO com
The one in red are mobile customers
04/19/23 HP Confidential — HP ISM for Mobile plans 26
HP providing OSS solutionsEurope, Middle-east, Africa
EtisaalatEurotelFinnet GroupFortis BankFTK-CentertelGazpromGDCIECInterouteKPNLetsbuyit.comLibertelMacedonia TelekomMATAVMetofficeMobistarMOLNorthsea COMNTL GroupOrangeONI
OniwayOptimusPanafonPortugal TelecomPrimusPTT HolandQ-TelRadio Marconi SARadiolinjaRAI S.p.A.RetevisionRSI.comSlovenia TelekomSonofonStormSwisscomT.P. S.A.Tele2TelecelTelecom ItaliaTelecom Italia Mobile
5TCAirtel AlbacomBanverketBaud TelecomBelgacomBouygues TelecomBTCable & WirelessCableuropaCarrier1ColtD2Deutsche TelecomDFSEurotel EMT EstoniaEnitel ASE-Plus MobilfunkERICELLEsprit
Telecom NamibiaTeleDanmarkTelefonicaTelefonica MovilesTelekabel WienTelenorTelia Telia FinlandT-Mobile AustriaT-MotionTranstelTurk TelecomTurkcellUPCO2 GermanyVodacomVodafoneWestel 900Westel MobileWind
04/19/23 HP Confidential — HP ISM for Mobile plans 27
HP providing OSS solutionsAsia, Australia
Air Services AustraliaCelcomChina Mobile 1China Mobile 2China Mobile 3China RailcomChina TelecomChina Unicom 1China Unicom 2China Unicom 3China Unicom 4DaehanDDI Hong Kong TelHutchinson AustraliaJ-Phone
KDDKorea TelecomKT FreetelKTRCLG TelecomLIAONING MOBILEMalaysia TelecomMGTIMobikomNECNTTOptusQuanzhouSatelindoShanghai BellSingtel
SK TelecomTata Teleservices LimitedTelecom New ZealandTelekom MalaysiaTelkomselTelstraTEPCOTepcoTibet PTTTokyo Digital PhoneTu-KA CellularVodafone (NZ)Yan Tai PTT