How To Turn A Presentation Into Evergreen Content

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searching for info

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google needs eyeballs

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need to stay as ‘the place’to sell advertisingrely on you ... wants content FROM YOU!

you can’t trick google anymore

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$2K pm / front page / gone. Strong moves to reward those that create great content.Loop holes are closing.

ranking rewards

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Google’s algorithms have changed to reward

•VALUABLE•USEFUL•FRESH•ORIGINAL•REGULAR

CONTENT

what does it look like?

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blogs

podcasts

articles

webinarswhitepapers

infographics

images

videos

case studies

>your site>social media>email>other sites

eBooks

it’s not about you

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It’s also not just about Google rankings

demonstrate

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Demonstrate your expertise Competitive advantage

Build trust & awareness

Your worry shouldn't be sharing your expertise

topics

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Focus on• questions• needs• wants• problems• being useful

We know this is what people want. Don’t worry – learn more

your goal

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if you need ...

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- More people to your site- More leads- More sales- Retain customers Content can help

unpack your expertise ...

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