How to Sell Social Media NowSourcing, Inc. Social Media Club.

How to Sell Social Media

NowSourcing, Inc.

Social Media Club

Overview

• What is Social Media?

• Who to Sell to

• How to Sell it

• Expectations (from both sides)

• Social media learning curve

• Do it Yourself / Not Doing it Hurts

• Live demonstration

What is Social Media Marketing?“Social Media Marketing (SMM) combines the

goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.”

http://en.wikipedia.org/wiki/Social_media_marketing

What is Social Media Marketing?• Social media has become the new PR, and has the

capability of sending large amounts of web traffic in short time periods.

• The real value of marketing through social media is a three-fold process:

1. Initial buzz about your brand, viral spread, major site traffic in the first 24 hours

2. Mentions and links in major news media, influencers, leaders of your market segment

3. Authority backlinks that will increase your search engine ranking

What is Social Media Marketing?

Social Media

PR

SEOSocial

Psychology

Marketing Technology

Game Theory

Analytics

Socializing

Who to Sell to

• Who: “the businesses”– Benefit for any industry– Agencies, SEO’s, Website Firms

• White Label Services

Who to Sell to

• Who: “the people”– Convince C-Level execs social is worth funding

• Who is talking about your company• Who is talking about your competition• Personalized voice: ultimate competitive advantage

How to Sell it

• Build a voice without looking lame, stupid, desperate, and unoriginal

• Social media is about your voice

• ROI and Metrics– You can’t afford the learning curve– Quickstart packages

Expectations

• Who is participating?

• Press releases?

• Community management?

• Reputation management?

• Blogging?

• Get this up front, aim for 50/50 partnership

Social Media Learning Curve

Do it Yourself / Not Doing it Hurts

“Dell Support”• 450+ searches/day

• 24k+ in January 2007

Oh my!

Live Demonstration

• Any Takers?

Contact

Brian Wallace

BWallace@nowsourcing.com

www.nowsourcing.com

www.twitter.com/nowsourcing

502.442.7914