Small Business Guide: The Top 21 Resources on How to Sell on Social Media

Small Business Guide: The Top 21 Resources on How to Sell on Social Media

Table of Contents:

Introduction1

3 Selling on Social Media: 9 Articles

Selling on Facebook: Webinar4

Selling on Social Media: 3 Podcasts5

Selling on Facebook: 8 Articles2

Introduction1

Introduction: How to Sell on Social Media

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Selling on social media is about relationships

21 articles, podcasts and a webinar from social media leaders

Selling is about relationships

Selling on Facebook: 8 Articles2

Selling on Facebook:

1 4 Steps to an Effective Facebook Sales Funnelby Jon Loomer of Jon Loomer

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Four steps to build a quality and engaged audience:● attract relevant fans● provide value● collect emails● sell

‘Getting the Like is easy. It’s a light action. Anything else requires trust’ Jon Loomer

Selling on Facebook:

1 Selling Stuff On Facebook: Everything You Need To Knowby Joshua Lockhart of MakeUseOf

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Practical tactics to selling on Facebook: ● know the right price● get the great photo ● decide on the right

applications

‘Snap some proper pics. Nobody’s going to buy something if it looks ugly’ Joshua Lockhart

Selling on Facebook:

1 15 Tips for Selling on Facebook by Jeff Bullas

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15 actionable, practical tips to get to the sell on Facebook, like: ● provide a sense of community● offer exclusive deals● solicit feedback

‘Promote your Facebook Store in your “Bricks and Mortar” Store’ Jeff Bullas

Selling on Facebook:

1 5 Ways to Make Facebook’s New Graph Search Work for Your Brand by Ekaterina Walter

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Steps for your brand with the new Facebook Graph search, including:● encourage responses● learn about your customer ● think local

‘[Facebook Graph] Search results will be ranked by interaction’ Ekaterina Walter

Selling on Facebook:

1Is Your Facebook Page Performing Above Or Below Average? [Infographic] by Francisco Rosales of Social Mouths

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● stats and data to compare your Facebook performance

● how much more engagement does your business need to get more sales?

‘Facebook is one of the hardest marketing segments to understand for small businesses’ Francisco Rosales

Selling on Facebook:

15 Ways to Attract Targeted Facebook Fans for Your Businessby Kristi Hines of Kikolani

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Five simple, actionable steps including:● add a Like button to

your website● invite your email

contacts & customers● invest in Facebook ads

‘Participate on relevant Facebook pages’ Kristi Hines

Selling on Facebook:

1 4 Easy Steps to Implement a Facebook Marketing Strategyby Andrea Vahl of Andrea Vahl

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Four simple steps, including:● set goals● do your market research● set up a content calendar● monitor results

‘You can’t push your sales messages on your fans too often’ Andrea Vahl

Selling on Facebook:

1 Tying Facebook Leads Directly to Revenue: An Example of Social Media Lead Generation From Marketoby Jason Miller on Marketo

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How Marketo increased their Facebook leads, and drove up sales. Tips include: ● improve Facebook landing pages● increase lead nurture campaigns● create more shares with viral

marketing campaigns

'We are turning the world’s largest social platform into a powerful lead generation tool' Jason Miller

Selling on Social Media3

Selling on Facebook:

1Social Sales – Look for The New Hook by Pam Moore of Pam Moore The Marketing Nut

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Taking a Glengarry Glen Ross approach online and off, tips include:● ‘look for the hook’ ● people buy from people -

even on social media● keep your LinkedIn,

Twitter up-to-date

‘People still buy from people. You see, sales are all about relationships’ Pam Moore

Selling on Facebook:

1 Scaling Social Media Selling – 7 Steps to Building Trust & Credibility by Lee Odden of Top Rank Online Marketing Blog

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Insights on how sales teams need to build trust to build credibility online. Tips include: ● personal brands for sales team

members● know your industry’s social

participation● identify the right social tools to use

(i.e. blog or Facebook Page)

‘Being useful is the most valuable sales tactic on the social web, not explicit sales pitches’ Lee Odden

Selling on Facebook:

1 How To Sell Without Sounding Salesy on Social Mediaby Kim Garst

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This straightforward approach to makes selling sound easy.

Tips include: ● building relationships● serving others● listening● teaching

‘Sell-sell-sell sales methods simply do not work on social media’ Kim Garst

Selling on Facebook:

1 3 Social Media Tools That Improve the Sales Cycleby Ian Cleary of Razor Social

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Three tools for your social media sales cycle to: ● nurture your relationships● find leads● get your content to go viral

‘there are great social media tools that make the sales process easier’ Ian Cleary

Selling on Facebook:

1 Fish Where the Fish Are: Mapping Social Media to the Buying Cycle by Chris Brogan

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Six steps in social media sales, include how to:● find your niche customer● empower your consumer● shift their behaviour ● how to make and

measure the sales

‘Social media offers tools…into buying cycle...ties into your traditional marketing plans’ Chris Brogan

Selling on Facebook:

1 7 Steps You Need Now to Get Your Social Media Sellingby Heidi Cohen

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Seven clear steps to take to sell on social media, include: ● finding and targeting your

market● developing customer friendly

content (with Calls to Action)● selling and measuring with

trackable results

‘as social media grows and matures, showing a return becomes critical’ Heidi Cohen

Selling on Facebook:

1 Three questions to ask your marketing team by Seth Godin

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Simple, insightful questions include:

● “Who are you trying to reach?”

● “Why do they decide to support us?”

● “What do you need in order to make this happen more often?”

‘Who are you trying to reach? Why do they decide to support us? What do you need...to make this happen?’ Seth Godin

Selling on Facebook:

1 Five Tips for Creating Relationships That Drive Salesby Tom Cates of Marketing Profs

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Sales is about relationships in social media too. Tips include: ● engage your customer● become the trusted advisor● think individuals (not numbers)● keep communication channels

open

‘Strong customer relationships drive sales, sustainability, and growth’ Tom Cates

Selling on Facebook:

1 The Hoop Theory: How Getting Your Visitors to Invest a Little Will Turn Them Into Customers by Neil Patel of Quick Sprout, Crazy Egg and KISSmetrics

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Get your customers to give you ‘micro-commitments’

‘Hoop’ them by asking for:● a tweet● an email● customer goals● a sale

‘You can’t just place a few “Buy” buttons on your website and expect your visitors to buy’ Neil Patel

Selling on Facebook: Webinar3

Selling on Facebook: Webinar

17 Steps To Facebook Success: How To Make Money on the World’s #1 Social Network by Mari Smith

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7 actionable steps to sell and make money on Facebook include:● engage with contests● don’t promote a post until

organic reach slows● it’s ok to sell on Facebook

‘Can you really sell directly on Facebook? Is it okay to ask directly for the sale?’ Mari Smith

Selling on Social Media: Podcasts3

Selling on Facebook: Podcasts

1Selling With Social Media: A New Direction for Businessesby Michael Stelzner (with Tom Martin) of Social Media Examiner

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Tried and tested tips on:● how to thrive in prospecting for

new leads in social media● how your business can fully

embrace new methods to gain success in ever-changing social media

‘you have to stop thinking about how you sell because you don’t really sell anymore’ Tom Martin

Selling on Facebook: Podcasts

1How to Use Social Strategies to Drive Business Goalsby Jay Bear (with Brian Solis ) of Convince and Convert

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● Discussion of ”The Seven Success Factors of Social Business Strategy”

● Businesses can no longer “do social media”, they must be a social business

● You must think about how you reach your customers

‘The culture of the organization is what prevents or accelerates innovation’ Brian Solis

Selling on Facebook: Podcasts

1#009: How to Use Facebook to Sell by Amy Porterfield

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Third episode in three part series on Facebook marketing mini-training. Tips include: ● selling to your customer● developing relationships

through Facebook contests ● turning Facebook email leads

into sales

‘how to incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)’ Amy Porterfield

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