Transcript

Nice To Meet You!

Adam Stone Entrepreneur since age 12. Founder & CEO of Speedlancer.com - the World's Fastest Freelance Marketplace, delivering design, writing, and data-entry works in just 4 HOURS by curated professionals.

Emilia ChagasContent manager for +8 years. Founder & CEO of Contentools.com - one-stop-shop platform for content marketing, helping +50 agencies create, manage and publish content.

Agencies' Main Challenges

- Staffing- Hiring fast enough.

- Finding new clients/getting clients- Growing my agency to the next level

- Scaling- Profit- Track and Conversion of Leads

- Explain content marketing and make brands believe in it

- Collaborative content creation or curation

#1 Management

Adam’s philosophy: hire one key point of contact (POC), assign to existing employee or outsource to manage operations.

HACK: Document Everything!

Is your company documenting its content strategy?

47% 26%

Are you satisfied with your content marketing results?

#2 Workflows

. Set the process

. Set the roles

. Schedule/automate repetitive tasks

#3 Staffing

. Upwork

. Freelancer

. Fiverr

. Speedlancer

#4 QA

. Guidelines

. Approval flow

. Delegate as you scale

#5 Tools

. Project management

. Team communication

. Content creation

. Website maintanance

. Lead generation/nurturing

. Sales process

. Analytics

. Profitability and ROI

. Project management & task fulfillment

. Team collaboration

. Content creation / content process

. Website maintanance

. Lead generation/nurturing/analytics

. Sales process

. Profitability

Bonus Hacks!

Build your demand generation tool (aka eat your own dog food)

Project management is a necessity

Develop an inside sales strategy (for SMBs)

Go beyond logos: ask for complete reviews and case studies

Get Rich in Your Niche

Thank You!

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