How to mobilize faculty to become communications ambassadors

Mobilizing Faculty as Ambassadors

Kevin Anselmo

The Old Days

Digital Communications

Edelman Trust Barometer

• Has been surveying trust for the past 14 years.

• 33,000 respondents from 14 countries.

Edelman Trust – Media Spokespeople

• Just 13% of respondents trust a media spokesperson when communicating about products and services related to the organization.

Edelman Trust – Academics

• 67 percent trust academics as credible commentators.

The Mobilization Challenge

Barriers

• Apprehension• Distraction• Lack of understanding• $ Reward $

Overcoming the barrier

Dan Ariely, Duke University Media Mogul

Karl Moore – McGill University

• Proficient interviewer – integrates others’ thought leadership.

• Shares images.• Forbes contributor.

Bill George – Harvard Business School

• Integrates press coverage (pageview journalism).• Links to headline news events.

Mark Anthony Neal – Duke University

• Blogger extraordinaire.• Significant audiences on Google Plus, Tumblr,

Facebook and YouTube

Karen Freberg – Louisville University

• Facilitates learning in the classroom.• Show school culture.• Displays thought leadership visually

The Keys to Mobilizing Ambassadors?

Communicators as Educators

Key 1: Be Proficient

Key 2: Get Buy-In From the Top

Key 3: Market Services

Key 4: Lead Trainings

Key 5: Evaluate and Follow-up

YOU?

Thank you!

Kevin AnselmoFounder / Principal, Experiential Communications

Twitter: @kevinanselmoTel: 1-919-260-0035

Email: kevin.anselmo@gmail.com