Mobilizing Faculty as Ambassadors Kevin Anselmo
How to mobilize faculty to become communications ambassadors
Dec 15, 2014
Are the professors and stakeholders within your school aware of digital communications revolution? Are they serving as positive brand ambassadors for both themselves and your school brand? There are certainly hurdles to overcome. This presentation highlights the challenges and best practice from other professors who are already serving as positive brand ambassadors.
Communicators need to become educators to mobilize more professors to be positive brand advocates. This presentation explains how.
Communicators need to become educators to mobilize more professors to be positive brand advocates. This presentation explains how.
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Transcript
Mobilizing Faculty as Ambassadors
Kevin Anselmo
The Old Days
Digital Communications
Edelman Trust Barometer
• Has been surveying trust for the past 14 years.
• 33,000 respondents from 14 countries.
Edelman Trust – Media Spokespeople
• Just 13% of respondents trust a media spokesperson when communicating about products and services related to the organization.
Edelman Trust – Academics
• 67 percent trust academics as credible commentators.
The Mobilization Challenge
Barriers
• Apprehension• Distraction• Lack of understanding• $ Reward $
Overcoming the barrier
Dan Ariely, Duke University Media Mogul
Karl Moore – McGill University
• Proficient interviewer – integrates others’ thought leadership.
• Shares images.• Forbes contributor.
Bill George – Harvard Business School
• Integrates press coverage (pageview journalism).• Links to headline news events.
Mark Anthony Neal – Duke University
• Blogger extraordinaire.• Significant audiences on Google Plus, Tumblr,
Facebook and YouTube
Karen Freberg – Louisville University
• Facilitates learning in the classroom.• Show school culture.• Displays thought leadership visually
The Keys to Mobilizing Ambassadors?
Communicators as Educators
Key 1: Be Proficient
Key 2: Get Buy-In From the Top
Key 3: Market Services
Key 4: Lead Trainings
Key 5: Evaluate and Follow-up
YOU?
Thank you!
Kevin AnselmoFounder / Principal, Experiential Communications
Twitter: @kevinanselmoTel: 1-919-260-0035
Email: [email protected]
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