How to fix your marketing blind spot

H O W T O F I X Y O U R M A R K E T I N G B L I N D S P O T

L E T T H E R E B E S I G H T

3 reasons marketing is harder than ever

1. Competition for attention has skyrocketed

my facebook feed (and yours) is a combination of personal and professional relationships

a message from a friend

a message from a company

a message from a family member

a message from a company

You are competing for attention against people we actually love

You are competing for attention against people we actually love

and that’s incredibly difficult for marketers

2. Marketing and customer service are co-dependent

the customers always write

Every customer is a reporter now

3. Marketers are blind to customer needs

We are surrounded by data, yet we are starved for insights

The people who know what customers really want:

!

S A L E S O P S C U S T O M E R S E R V I C E

The people who know what customers really want:

!

S A L E S O P S C U S T O M E R S E R V I C E

(not marketing)

Ask yourself this question…..

How much time do you spend talking to customers?

How much time do you spend talking to the people who spend their time talking to customers?

No great customer insights will be discovered from behind a desk

Reach out to the people who are ALREADY PAYING YOU

Great things happen when you move past data and start to find insights

300,000 downloads for this app from Vanderbilt University Medical Center that provides real-time lightning warnings for youth sports coaches. This was built only after conversations with those coaches yielded the insight about lightning concerns.

24.7% sales increase for IKEA in Montreal when conversations with customers yielded an insight that they needed boxes to move apartments successfully

As marketers, we think we’ve seen it all, but usually we’re blind to customer needs

@ J A Y B A E R # O U T R E A C H M A R K E T I N G

READY TO OPEN YOUR EYES?

jay baer

ConvinceAndConvert.com