How To Enhance Your Business with Social Media
Post on 31-Jul-2015
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Get these slides here::http://sarahtpage.com/MineralWells/
Facebook Stats
• Almost 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an
average of 14 times a day• Over 1.9 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
• Available call to action text includes:– Book Now– Contact Us– Use App– Play Game– Shop Now– Sign Up– Watch Video
NEW! Facebook Call to Action Button
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Is Facebook Right for You?
• 71% of Internet users are on Facebook
• 77% of women use Facebook vs 66% of men
• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*
• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%
• Geography• Urban = 71%• Suburban = 72%• Rural = 69%Source: Pew Research Center
What Is Twitter?
• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”
• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
Twitter Benefits for Biz
• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your
business• Create buzz around upcoming events• Promote your business and other content you
create
Follow People
• Your customers• Your business partners,
suppliers, contractors and vendors
• Your competitors or peers
• Trade or professional organizations for your industry
• Businesses in your neighborhood
• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com
Start Talking
• Types of Twitter MessagesTweet = message you send out to everyone who
follows you@Reply = message you send out as a reply to one
you receivedMention = message you send out that mentions
another Twitter usernameDirect Message (DM) = message you send privately
to another Twitter userRetweet (RT) = message created and sent by
someone else that you share with the people who follow you
Source: http://socialmediaexaminer.com
Find Local Customershttp://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Mineral Wells tx
Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 23% of Internet users are on Twitter
• 21% of women use Twitter vs 24% of men
• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*
• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%
• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%
More than 70 million photos are uploaded every day
Over 30+ billion photos shared
300 million monthly active users
2.5 billion likes daily1000 comments per
secondEngagement is 15x that of
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 26% of Internet users are on Instagram
• 29% of women use Instagram vs 22% of men
• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*
• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*
• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*
• 80% of Pinterest users are women• Users spend an average of 14.2 minutes per visit on the site• Average sales order value for visitors referred by Pinterest is
$58.95• 27% of Pinterest users follow a brand
Source: http://socialfresh.com
Photo: vbecker on Flickr
Is Pinterest Right for You?
Source: Pew Research Center; mediabistro.com
• 28% of Internet users are on Pinterest
• 42% of women use Pinterest vs 13% of men
• Age• Ages 18-29 = 34%• Ages 30-49 = 28%• Ages 50-64 = 27%*• Ages 65+ = 17%*
• Race/Ethnicity• White = 32%*• Black = 12%• Hispanic = 21%
• Geography• Urban = 25%• Suburban = 29%*• Rural = 30%*
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
• Check Facebook 3 times per day – no more than 5 minutes each time
• Check Twitter 3 times per day – 2-3 minutes each time
• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each
• Source content (Google Alerts, etc.) – 10 minutes per day
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://sarahtpage.comsarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
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