How To Enhance Your Business with Social Media

How To Enhance Your Business

with Social Media

Mineral Wells Area Chamber of CommerceJune 10, 2015

Get these slides here::http://sarahtpage.com/MineralWells/

http://sarahtpage.com/LandofLincoln-SocialLandscape/

http://sarahtpage.com/LandofLincoln-SocialLandscape/

Facebook

Facebook Stats

• Almost 1.4 billion active users• Average user is connected to 70 pages• Smartphone mobile users check Facebook an

average of 14 times a day• Over 1.9 billion users access Facebook from a

mobile device

Source: IDC; expandedramblings.com

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Facebook Stats

Source: IDC; expandedramblings.com

Cover Photo

Profile Photo Like Button

Composer

Pinned Post

Page Features

NEW! Facebook Call to Action Button

• Available call to action text includes:– Book Now– Contact Us– Use App– Play Game– Shop Now– Sign Up– Watch Video



Understanding Insights





Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Source: Doe’s Eat Place

Facebook Offers

Source: Doe’s Eat Place

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Boosted Posts

Source: Visit Bloomington

Facebook Advertising






FacebookCover Photo as Advertising

Source: Bass Performance Hall

Text can be no more than 20%

FacebookCover Photo as Advertising

Source: Mari Smith

Is Facebook Right for You?

• 71% of Internet users are on Facebook

• 77% of women use Facebook vs 66% of men

• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*

• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%

• Geography• Urban = 71%• Suburban = 72%• Rural = 69%Source: Pew Research Center

Twitter

What Is Twitter?

• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”

• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”

Twitter Stats

• 500 million users• 60% of active users use their mobile phone to

tweet• Average number of followers per Twitter user is

208• Twitter engagement rates for brands are 17%

higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

Twitter Benefits for Biz

• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your

business• Create buzz around upcoming events• Promote your business and other content you

create

Profile Photo or Avatar

User name or handle

Bio and website URL

Recent tweets

Profile Photo or Avatar

User name or handle

Hashtag

Mention

Anatomy of a Tweet

Shortened URL

Retweet

Follow People

• Your customers• Your business partners,

suppliers, contractors and vendors

• Your competitors or peers

• Trade or professional organizations for your industry

• Businesses in your neighborhood

• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com

Start Talking

• Types of Twitter MessagesTweet = message you send out to everyone who

follows you@Reply = message you send out as a reply to one

you receivedMention = message you send out that mentions

another Twitter usernameDirect Message (DM) = message you send privately

to another Twitter userRetweet (RT) = message created and sent by

someone else that you share with the people who follow you

Source: http://socialmediaexaminer.com

Share Photos

Organize People You Follow Into Lists


Find Local Customershttp://twitter.com/search-advanced


Mineral Wells tx

Use Twitter for Market Research

http://business.twitter.com

http://ads.twitter.com

Promoted Tweets

Promoted Accounts

Promotion Analytics

PromotedTweets

Dashboard

FollowerGrowthChart

Is Twitter Right for You?

Source: Pew Research Center; mediabistro.com

• 23% of Internet users are on Twitter

• 21% of women use Twitter vs 24% of men

• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*

• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%

• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%

Instagram

More than 70 million photos are uploaded every day

Over 30+ billion photos shared

300 million monthly active users

2.5 billion likes daily1000 comments per

secondEngagement is 15x that of

Facebook

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

Instagram Content - Photos

Instagram Content - Videos

http://instagram.com/p/mU-HTfLUAs/

Find and Follow Targeted Accounts

Find Photos and People

Add User-Generated Content

Try Photo Repost

Is Instagram Right for You?


• 26% of Internet users are on Instagram

• 29% of women use Instagram vs 22% of men

• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*

• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*

• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*

Pinterest

• 80% of Pinterest users are women• Users spend an average of 14.2 minutes per visit on the site• Average sales order value for visitors referred by Pinterest is

$58.95• 27% of Pinterest users follow a brand

Source: http://socialfresh.com

Photo: vbecker on Flickr

Pinterest for Business

Drive sales to your website!

Promoted Pins

Is Pinterest Right for You?


• 28% of Internet users are on Pinterest

• 42% of women use Pinterest vs 13% of men

• Age• Ages 18-29 = 34%• Ages 30-49 = 28%• Ages 50-64 = 27%*• Ages 65+ = 17%*

• Race/Ethnicity• White = 32%*• Black = 12%• Hispanic = 21%

• Geography• Urban = 25%• Suburban = 29%*• Rural = 30%*

Best Practices

1. Develop a strategy

First, Some Questions

1. Can you describe your business/organization?2. What are your goals?

a. Generate salesb. Brand enthusiasm c. Loyalty

3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy

Source: Jay Baer (http://convinceandconvert.com)

More Questions

4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?

(Hint: Where is your audience?)7. How will you be human (what is your

“voice”)?8. How will you know when/if you’re successful?

Source: Jay Baer (http://convinceandconvert.com)

2. Stick to a schedule

• Check Facebook 3 times per day – no more than 5 minutes each time

• Check Twitter 3 times per day – 2-3 minutes each time

• Pin and post on Pinterest and Instagram 1 time per day – 2-3 minutes each

• Source content (Google Alerts, etc.) – 10 minutes per day

3. Plan: Build and use a content calendar

4. Schedule posts in advance

Scheduling on Facebook

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5

Scheduling on HootSuite


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Thank You!Questions?

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/

mailto:[email protected]

How To Enhance Your Business with Social Media

Social Media

facebook advertising

facebook stats source

facebook vs

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users access facebook

facebook cover photo

advertising source

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