Transcript
How to be a Networking
StarEstablish, Grow and Empower
those around you to be your
advocates
The objective for the next
2 hours
To create a networking strategy that supports you and your business.
You will learn how to:
• Talk about you and your business with passion
• Grow your self-confidence
• Create a Networking Plan that works for you
• Leave a positive, lasting impression
Please answer the
following in no more than
60 Seconds
Your Name
Name of your business
Why you are here
What is it that you
do?
Introductions
Networking – How do you
feel about it?
A personal journey
Where to start?
Routes to Market
Not all routes yield
the same demand
How do you want
people to find out
about you?
Some of your channels
• High street shop
• Website
• On-line shop
• Brochures
• Flyers
• Advertising
• Market stalls
• Agencies
• Events - trade
• Agents for overseas
• Networks
• Social Media
• Physical
What activities do you do
now to raise the profile
of your business?Describe the
ActivityHow many times per week (PW) or per month (PM)?
How do you measure its
effectiveness?
What would you change to make it more effective?
Social Media Posts
Boosting Posts
Network Meetings
Sales Calls
Eventing
Blogs
Partnerships
PPC
Where does Networking
Figure?
Why Networking is so
important
Gain Clarity
I make no apologies for
this
Courtesy of Simon Sinek:
“Start with Why”, 2009
Let’s talk about ‘Why’
Simon Sinek’s – Golden Circle
What
How
Why
What: The way the
sales process
normally starts. “Our
product is….
How: We then normally
go onto “How we are
different or How the
product or service
works” – those
benefits and features
An Example
What Colbea does
How Colbea does it
Do you want some business
support?
Start with Why
Values Passion
Emotion Purpose
Let’s do Colbea again
Why?
How?
What?
Do you want some business
support?
Central to your brand is
your 'Why’
4 steps to Uncover Your ‘Why’
Step 1- Keep a Journal
Step 2 – Identify common
themes
Four questions for now:
1. If you could change just one thing
in the world what would it be?
2. What daily activity gives you the
greatest energy?
3. What do friends and acquaintances
ask of you?
4. In what ways do you measure success
in your life?
Step 3
Your Core Values
Select Just 5 from the list
50 Values
Select 5 Core to You
Value Rate Value Rate Value Rate Value Rate Value Rate
Security
Challenge
Justice
Determination
Popularity
Fun
Learning
Self-Respect
Peace
Growth
Happiness
Poise
Loyalty
Creativity
Honesty
Knowledge
Community
Curiosity
Leadership
Openness
Religion
Achievement
Pleasure
Citizenship
Respect
Contribution
Autonomy
Inner Harmony
Service
Meaningful Work
Adventure
Friendships
Recognition
Balance
Faith
Competency
Compassion
Influence
Responsibility
Reputation
Fairness
Kindness
Optimism
Authenticity
Fame
Authority
Beauty
Humor
Boldness
Love
Step 4 – bring it
together..
When you leave the room what
would you like people to be
saying about you and your
business?
Remember
The Elevator Pitch Wheel
Lead with your Why
How you are unique – stories
/ emotions
Finish with what you do –Call to action
Henriettewebber.com
Your Elevator Pitch 1. What is your name and the name of
your company?
2. State Why the problem you solve
means so much to you
3. Give an example of How this has /
or could impact a customer
4.What makes your approach so
unique?
5. Call to action – What you are
looking for
Now Introduce yourself but
this time – start with
Your Why
I will go first…
Self-Confidence
It Takes..
Self-Confidence
How much do you want it?
Self-Confidence
Become your own expert
Self-Confidence
It is not an act but through
acting we will gain in
confidence
Self-Confidence
Review the positives
Self-Confidence
Take a contrarian perspective
Self-Confidence
Embrace the morning rituals
Self-Confidence
Exercise
Self-Confidence
Set yourself learning goals
Self-Confidence
Complete the Self-
Confidence contract
First impressions count!
So How Do Bees
Communicate?
One way is the Waggle Dance
“If you could say it in words there
would be no reason to paint” –
Edward Hopper
What Colours say about you
5 Minutes
Feedback on the face
Image Communication
4 What are you doing on the long weekend?
2 Having to eat your food hell
1 Invited out with your best friends
8 Let into a secret
7 Your best friend has just announced that they are getting divorced
3 You have just been invited out to dinner with your partner
6 You have just been told you can’t go out with your partner because you have to entertain a client
5 Your client has just cancelled
9 You have been praised by your client for being professional at your job
1 2 3
4 5 6
7 8 9
Body language
Meet the challenge
Let’s see?
• You have said something interesting
Challenge over
• Your work is done!
Networking Plan
Deliberations
What are you selling?Who are you selling it
to?
How will you reach your target market?
Where will you promote your product
or service?
Go To Market
NetworkingBenefit 1
Benefit 2
Benefit 3
Why do you want to do
it?• Getting things done
– contacts,
suppliers, partners
& customers
• Trusted
relationships –
personal & Business
development
• Serendipity – from
trust comes chance,
comes opportunity
Strategy
Set your Networking Goals
What you want
What are the current
priorities for you
and your business?
What you can offer
What activity when
you do it gives you
the greatest sense of
empowerment?
Key Questions for
priorities
• Who are my customers?
• Who are my suppliers?
• What skills am I lacking?
• What is the next challenge I am
facing?
• What resources does my business
need?
Map your Existing Networks
Communities
• Local networking groups
• Chambers
• Professional
organisations
• Business Support Mentors
• Voluntary groups
• Groups on social media
Individuals
• Friends / Family
• Former colleagues
• Social media contacts
• Customers
• Suppliers
• Thought leaders
• Mentors
• Competitors
• Super connectors
How to Manage and Record
If you find you have introduced yourself to more than 65% of your network then it is likely to be too insular
It is Never Too Late To Start
Name of Contact Who Introduced you? Where were you introduced?How many
have you Facebook Groups Twitter Lists LinkedIn
1. Kevin Ingram Me Chambers 12 Acc Colc Essex NW
2. Grant Dean Frank Holt Essex NW 4 Web Colc BIG
3. Connie Luna Fred Hopkins Business Café 2 Web Ipsw BIG
4. Erica Moody Me 24-7 6 Teach Ipsw Essex NW
5. Timmy Barber Doreen Black Business Café 4 Teach Colc 24-7
6. Simon Snyder Blanca Tate 24-7 5 Teach Chelm 24-7
7. Abel Mccormick Frank Holt Essex NW 4 Acc Chelm
8. Brian Ruiz Gordon Baker Business Café 3 Print Colc BIG
9. Alejandro Warren Me Business Café 7 Print Uttle Essex NW
10. Andrew Ford Frank Holt Essex NW 6 Teach Brain BIG
Recognise ClustersYou
Self-similarity offers diminishing returns
Growth outside your sphere
Broker / Connector
Broker / Connector
Understand the Mindset
Are you a Bartender or the
one on the stool?
The Shared Activity
Principle
Not all activities are the same
– the best must:
• Evoke passion
• Need interdependence
• Have something at stake
An Example
Shared Activities
Principal
CSR FOR SMALL
BUSINESSES
Strategy Diagnostics
Reflect upon the following:
Gaps Effectiveness
Actions
What sticks – or How to
leave a lasting impression
Chip & Dan Heath, Made to Stick
Ways to be remembered
Six Principles that make things
stick
1. Simple – soundbites
2. Unexpected – break a pattern
3. Concrete – put people in the story
4. Credible – evidence things
5. Emotional – feelings that resonate
6. Stories – as stimulation,
simulation and inspiration
Chip & Dan Heath, Made to Stick
Finally
www.meetup.com
When the Network you want
simply does not exist
Any Questions?
Surveys will be sent to everyone
asking for Feedback.
Video testimonials
We will be running half and full day
courses on key aspects of the skills
boost
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