How we linked Sport to Networking

How we linked Sport (+other leisure interests) to Networking

Two guys wanted to play football

This guy looks

familiar to me…

Doesn’t he look like “I’m gonna get ya

$$ f*ckers!!”??

Oh! A Kipsta ball…you’re not

retro…

So instead of going to the park, they built Futby

A round of applause for this brilliant job!!

Everything was great until…

Why people don’t create games???

I dunno…but why are you wearing a tie??? We’re

entrepreneurs for God’s sake!

…they realized users are f*cking lazy

No animal suffered abuse during this presentation

Of course, we’re not calling you “donkey”

(We promise)(Really)

This was the problem.

(“Motivations” not “Carrots”)

So what motivates users?

Extrinsic Motivation

Intrinsic Motivation

ExternalRegulation Introjection Identification Integration Competence Autonomy Relatedness

So the result was…

3/6…

…but not enough

The team had to break up but…

…Pablo teamed up with Miguel!

Poor devil…he still doesn’t know how lazy and stingy our

users are

To infinity and beyond!!!!!!

They started analyzing their users…

Can you see them? Mmmm…no. Those

f*ckers don’t show any sign of life

…and they detected three clear things

LOW INCOME

NO ENGAGEMENT

NOT SOLVING ALL PAINS

Hey guys, I’m not as lazy as this f*cker is

telling you

Pains…good  one!  Which  pains  were  we  solving?

FIND PEOPLE TO PLAY

FACILITATE BOOKING

GAMES COMMUNICATION

Stop analyzing me ok? It’s not funny…

TOOLS FOR ORGANIZERS

And what users could pay us for?

SALE

SUBSCRIPTION

RENTING

LICENSING

COMMISSION

ADS

Business Models are simple. Don’t

reinvent the wheel

I’m afraid the pain wasn’t strong enough but…

We got an idea!!

Seriously guys, what’s all this about the ties?? You were

cool before…

…we could use sport as a linker to network!!

Profile    IT  recruiter  

 Interests  

Dancing,  Climb  and  Yoga  

Profile    IT  management  

 Interests  

Climb,  Guitar  and  Yoga  

mmm…let’s take a look to users’ motivations now

Extrinsic Motivation

Intrinsic Motivation

ExternalRegulation Introjection Identification Integration Competence Autonomy Relatedness

So the result is…

5/6…

You're all clear, guys, now let's *blow* this thing and go

home!

Not that easy Han…We still have challenges to face

VALIDATE ASSUMPTIONS

GATHER INSIGHTS

CREATE THE NETWORK

REFLECT USERS MOTIVATIONS ON THE

PLATFORM

GENERATE MONEY

OK, it was good to know

ya…

Most important…Show me the money!

SALE

SUBSCRIPTION

RENTING

LICENSING

COMMISSION

ADS

Again, Business Models are simple

And why did you open it to more leisure interests?

Because one day this happened…

Hey I like the idea, but I’m f*cking lazy and I don’t practice sport

Do you think what I’m thinking?

Yeah…users are f*cking

lazy

Don’t forget it! You’re users are lazy! Motivate them!

You f*cking lazy!!!!!!

No!!!!!…find their motivations

This is what I like s*cker!!

Starring  this  story…  

Tiesport.com  eMail:  [email protected]  Twi5er:  @Tiesport  

Hey you a got a lot of work to do.

Aren’t you stressed?

Actually I am but I’m gonna

get ya $$ f*ckers!!

I laugh just to keep me from crying