Transcript
WHAT IS SOCIAL MEDIA ANYWAY?
#BLOGGING4JOBS
WHAT IS SOCIAL MEDIA ANYWAY?
#BLOGGING4JOBS
#BLOGGING4JOBS
TYPES OF SOCIAL MEDIA
USES FOR SOCIAL MEDIA AT WORK
SOCIAL MEDIA ADOPTION
SOCIAL MEDIA USE IN RECRUITING & HIRING
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CASE STUDY
• Event page created as lead generation tool!
• Created by: Recruitment Branding!
• Pipeline managed by: Recruiting !
WHO USES SOCIAL MEDIA?
#BLOGGING4JOBS
CASE STUDY
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FREQUENCY OF USE
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PODCASTING
PODCASTING
YOUR SOCIAL MEDIA POLICY
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• Ask Questions!• Train & Communicate!• Use resources like
GovLoop!
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CASE STUDY
Periscope Campaign!• #followthesun!• 230 new followers!• 5,078 views!• 164 minutes!• Tweets, video,
case study & blogs !
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FINAL THOUGHTS
• Social media is preferred communication method for +50% of the employee population.!
• Use mobile & social tech to reinforce work messaging. !
Jessica Miller-Merrell@jmillermerrell!!(405) 293-2564!
SOURCES 28% of Time Online is Spent on Social Networkingb4j.co/time-socialmedia!
7 Uses of Social Media at Work !b4j.co/rsocialmedia-work!
Social Media Site Demographics b4j.co/SoMe-demographics!
Frequency of Social Media Use! b4j.co/So-Me-use!
SPEAKER
LinkedIn: b4j.co/jmillermerrell!
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