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101 COMPANIES ROCKING IT ON SOCIAL MEDIA. A COLLECTION OF A publication of INTRODUCTORY
109

101 Companies-Rocking-Social-Media

Oct 17, 2014

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Business

Analisis del Engagement en Social Media de 101 Compañias a nivel Mundial.
Estudio realizado por Hubspot.
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This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
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Page 1: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKING IT ONSOCIAL MEDIA

A COLLECTION OF

A publication of

INTRODUCTORY

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA2 3

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Introductory content is for marketers who are new to the subject This content

typically includes step-by-step instructions on how to get started with this

aspect of inbound marketing and learn its fundamentals After reading it you will

be able to execute basic marketing tactics related to the topic

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME

Not quite sure if this ebook is right for you See the below description to

determine if your level matches the content you are about to read

Intermediate content is for marketers who are familiar with the subject but have

only basic experience in executing strategies and tactics on the topic This

content typically covers the fundamentals and moves on to reveal more complex

functions and examples After reading it you will feel comfortable leading projects

with this aspect of inbound marketing

INTERMEDIATE

Advanced content is for marketers who are or want to be experts on the

subject In it we walk you through advanced features of this aspect of inbound

marketing and help you develop complete mastery of the subject After reading

it you will feel ready not only to execute strategies and tactics but also to teach

others how to be successful

ADVANCED

THIS OFFER

brings your whole marketing world together in one powerful integrated system

HUBSPOTrsquoS ALL-IN-ONE MARKETING SOFTwARE

MARKETING ANALYTICS

Y

Request A Demo

Video Overview

Analyze your web traffic and see which sources are generating the most leads

NBLOGGING

Create blog content quickly while getting SEO tips and best practice pointers as you type

MEMAIL

Send personalizedsegmented emails based on any information in your contact database

SEARCH OPTIMIzATION

s Improve your rank in search engines by finding and tracking your most effective keywords

ULEAD MANAGEMENT

Track leads with acomplete timeline-view of their interactions with your company

qSOCIAL MEDIA

Publish content to your social accounts thennurture leads based on their social engagement

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA4 5

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101 COMPANIES ROCKING IT ON SOCIAL MEDIA

Written and Designed By Desmond Wong

Desmond is currently a creative designer

and inbound marketer at HubSpot He has

worked with a variety of startups medium

and large sized companies over the years

with a focus in branding and business

development

FOLLOw ME ON TwITTERDETECTIVEDDUBS

CONTENTS

INTRODUCTION06

ROCKING IT ON FACEBOOK07

ROCKING IT ON TwITTER60

ROCKING IT ON PINTEREST112

ROCKING IT ON LINKEDIN168

ROCKING IT ON GOOGLE +196

CONCLUSION216

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA6 7

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It seems like social media is everywhere and every marketer is clamoring

to get in the game And itrsquos no surprise why the time most global consumers

spend on social media has grown over 250 in just the past two years

Therefore it is becoming more and more evident that companies must

engage with individuals on these multiple channels The difficulty now is that

one company may have to maintain and engage its audience on three four

five or even more social networks at once This can be a daunting task if you

arenrsquot a so-called social media expert

But that doesnrsquot mean you simply ignore social media According to Gartner

the forecast for global social media revenue will be 29 billion by 2015 Clearly

therersquos value to being present and effectively using these platforms

At HubSpot we are huge fans of taking inspiration from companies we think

are killing it online To help inspire your creative juices here is our collection

of 101 companies rocking it on social media We hope you can pick up a

lesson or two from each company to help build your own social strategy

wwwHubspotcom

INTRODUCTION

ROCKING IT ON FACEBOOK

CHAPTER

01

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA8 9

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1

SQUARE

Aside from having great engagement with itrsquos businesses Square does a wonderful job featuring its new products and businesses using their readers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 2: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA2 3

wwwHubspotcom wwwHubspotcom

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Introductory content is for marketers who are new to the subject This content

typically includes step-by-step instructions on how to get started with this

aspect of inbound marketing and learn its fundamentals After reading it you will

be able to execute basic marketing tactics related to the topic

INTRODUCTORY

IS THIS BOOK RIGHT FOR ME

Not quite sure if this ebook is right for you See the below description to

determine if your level matches the content you are about to read

Intermediate content is for marketers who are familiar with the subject but have

only basic experience in executing strategies and tactics on the topic This

content typically covers the fundamentals and moves on to reveal more complex

functions and examples After reading it you will feel comfortable leading projects

with this aspect of inbound marketing

INTERMEDIATE

Advanced content is for marketers who are or want to be experts on the

subject In it we walk you through advanced features of this aspect of inbound

marketing and help you develop complete mastery of the subject After reading

it you will feel ready not only to execute strategies and tactics but also to teach

others how to be successful

ADVANCED

THIS OFFER

brings your whole marketing world together in one powerful integrated system

HUBSPOTrsquoS ALL-IN-ONE MARKETING SOFTwARE

MARKETING ANALYTICS

Y

Request A Demo

Video Overview

Analyze your web traffic and see which sources are generating the most leads

NBLOGGING

Create blog content quickly while getting SEO tips and best practice pointers as you type

MEMAIL

Send personalizedsegmented emails based on any information in your contact database

SEARCH OPTIMIzATION

s Improve your rank in search engines by finding and tracking your most effective keywords

ULEAD MANAGEMENT

Track leads with acomplete timeline-view of their interactions with your company

qSOCIAL MEDIA

Publish content to your social accounts thennurture leads based on their social engagement

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA4 5

wwwHubspotcom wwwHubspotcom

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101 COMPANIES ROCKING IT ON SOCIAL MEDIA

Written and Designed By Desmond Wong

Desmond is currently a creative designer

and inbound marketer at HubSpot He has

worked with a variety of startups medium

and large sized companies over the years

with a focus in branding and business

development

FOLLOw ME ON TwITTERDETECTIVEDDUBS

CONTENTS

INTRODUCTION06

ROCKING IT ON FACEBOOK07

ROCKING IT ON TwITTER60

ROCKING IT ON PINTEREST112

ROCKING IT ON LINKEDIN168

ROCKING IT ON GOOGLE +196

CONCLUSION216

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA6 7

wwwHubspotcom wwwHubspotcom

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It seems like social media is everywhere and every marketer is clamoring

to get in the game And itrsquos no surprise why the time most global consumers

spend on social media has grown over 250 in just the past two years

Therefore it is becoming more and more evident that companies must

engage with individuals on these multiple channels The difficulty now is that

one company may have to maintain and engage its audience on three four

five or even more social networks at once This can be a daunting task if you

arenrsquot a so-called social media expert

But that doesnrsquot mean you simply ignore social media According to Gartner

the forecast for global social media revenue will be 29 billion by 2015 Clearly

therersquos value to being present and effectively using these platforms

At HubSpot we are huge fans of taking inspiration from companies we think

are killing it online To help inspire your creative juices here is our collection

of 101 companies rocking it on social media We hope you can pick up a

lesson or two from each company to help build your own social strategy

wwwHubspotcom

INTRODUCTION

ROCKING IT ON FACEBOOK

CHAPTER

01

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA8 9

wwwHubspotcom wwwHubspotcom

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1

SQUARE

Aside from having great engagement with itrsquos businesses Square does a wonderful job featuring its new products and businesses using their readers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

wwwHubspotcom wwwHubspotcom

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

wwwHubspotcom wwwHubspotcom

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

wwwHubspotcom wwwHubspotcom

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

wwwHubspotcom wwwHubspotcom

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

wwwHubspotcom wwwHubspotcom

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

wwwHubspotcom wwwHubspotcom

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

wwwHubspotcom wwwHubspotcom

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

wwwHubspotcom wwwHubspotcom

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

wwwHubspotcom wwwHubspotcom

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

wwwHubspotcom wwwHubspotcom

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

wwwHubspotcom wwwHubspotcom

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

wwwHubspotcom wwwHubspotcom

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

wwwHubspotcom wwwHubspotcom

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

wwwHubspotcom wwwHubspotcom

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

wwwHubspotcom wwwHubspotcom

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

wwwHubspotcom wwwHubspotcom

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

wwwHubspotcom wwwHubspotcom

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

wwwHubspotcom wwwHubspotcom

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

wwwHubspotcom wwwHubspotcom

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

wwwHubspotcom wwwHubspotcom

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

wwwHubspotcom wwwHubspotcom

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

wwwHubspotcom wwwHubspotcom

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

wwwHubspotcom wwwHubspotcom

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

wwwHubspotcom wwwHubspotcom

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

wwwHubspotcom wwwHubspotcom

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

wwwHubspotcom wwwHubspotcom

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

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wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 3: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA4 5

wwwHubspotcom wwwHubspotcom

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101 COMPANIES ROCKING IT ON SOCIAL MEDIA

Written and Designed By Desmond Wong

Desmond is currently a creative designer

and inbound marketer at HubSpot He has

worked with a variety of startups medium

and large sized companies over the years

with a focus in branding and business

development

FOLLOw ME ON TwITTERDETECTIVEDDUBS

CONTENTS

INTRODUCTION06

ROCKING IT ON FACEBOOK07

ROCKING IT ON TwITTER60

ROCKING IT ON PINTEREST112

ROCKING IT ON LINKEDIN168

ROCKING IT ON GOOGLE +196

CONCLUSION216

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA6 7

wwwHubspotcom wwwHubspotcom

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It seems like social media is everywhere and every marketer is clamoring

to get in the game And itrsquos no surprise why the time most global consumers

spend on social media has grown over 250 in just the past two years

Therefore it is becoming more and more evident that companies must

engage with individuals on these multiple channels The difficulty now is that

one company may have to maintain and engage its audience on three four

five or even more social networks at once This can be a daunting task if you

arenrsquot a so-called social media expert

But that doesnrsquot mean you simply ignore social media According to Gartner

the forecast for global social media revenue will be 29 billion by 2015 Clearly

therersquos value to being present and effectively using these platforms

At HubSpot we are huge fans of taking inspiration from companies we think

are killing it online To help inspire your creative juices here is our collection

of 101 companies rocking it on social media We hope you can pick up a

lesson or two from each company to help build your own social strategy

wwwHubspotcom

INTRODUCTION

ROCKING IT ON FACEBOOK

CHAPTER

01

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA8 9

wwwHubspotcom wwwHubspotcom

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1

SQUARE

Aside from having great engagement with itrsquos businesses Square does a wonderful job featuring its new products and businesses using their readers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

wwwHubspotcom wwwHubspotcom

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

wwwHubspotcom wwwHubspotcom

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

wwwHubspotcom wwwHubspotcom

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 4: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA6 7

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It seems like social media is everywhere and every marketer is clamoring

to get in the game And itrsquos no surprise why the time most global consumers

spend on social media has grown over 250 in just the past two years

Therefore it is becoming more and more evident that companies must

engage with individuals on these multiple channels The difficulty now is that

one company may have to maintain and engage its audience on three four

five or even more social networks at once This can be a daunting task if you

arenrsquot a so-called social media expert

But that doesnrsquot mean you simply ignore social media According to Gartner

the forecast for global social media revenue will be 29 billion by 2015 Clearly

therersquos value to being present and effectively using these platforms

At HubSpot we are huge fans of taking inspiration from companies we think

are killing it online To help inspire your creative juices here is our collection

of 101 companies rocking it on social media We hope you can pick up a

lesson or two from each company to help build your own social strategy

wwwHubspotcom

INTRODUCTION

ROCKING IT ON FACEBOOK

CHAPTER

01

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA8 9

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1

SQUARE

Aside from having great engagement with itrsquos businesses Square does a wonderful job featuring its new products and businesses using their readers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

wwwHubspotcom wwwHubspotcom

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

wwwHubspotcom wwwHubspotcom

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

wwwHubspotcom wwwHubspotcom

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

wwwHubspotcom wwwHubspotcom

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

wwwHubspotcom wwwHubspotcom

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

wwwHubspotcom wwwHubspotcom

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

wwwHubspotcom wwwHubspotcom

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

wwwHubspotcom wwwHubspotcom

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

wwwHubspotcom wwwHubspotcom

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

wwwHubspotcom wwwHubspotcom

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 5: 101 Companies-Rocking-Social-Media

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1

SQUARE

Aside from having great engagement with itrsquos businesses Square does a wonderful job featuring its new products and businesses using their readers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

wwwHubspotcom wwwHubspotcom

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 6: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA10 11

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2

AMAZON

With a heft 17 million likes itrsquos no secret that Amazon has a popular Faceook page One nice thing about Amazon is that they love to engage their fans with interesting questions and visual content that link to relevant products on their website

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

wwwHubspotcom wwwHubspotcom

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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wwwHubspotcom wwwHubspotcom

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

wwwHubspotcom wwwHubspotcom

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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wwwHubspotcom wwwHubspotcom

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

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wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

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wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 7: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA12 13

wwwHubspotcom wwwHubspotcom

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3

GODADDy

One thing yoursquoll notice about all of these examples is that they each have their customized profile images and cover photos GoDaddy has a nicely branded set of images that are directed connected with their company name

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA14 15

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 8: 101 Companies-Rocking-Social-Media

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4

TESlA

Who doesnrsquot love a great looking electric car Tesla has a fun and engaging routine that keeps its fans entertained The Friday Photo features a nice image of a Tesla vehicle with a variety of drivers last Friday was a baby called little Evie and the image asked for a caption from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 9: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA16 17

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5

DROPBOx

I personally love the cartoonish images that Dropbox uses to represent its brand Aside from posting informative videos Dropbox also posts links to its APIs and other helpful services that fans can utilize

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

wwwHubspotcom wwwHubspotcom

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA20 21

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA22 23

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 10: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA18 19

wwwHubspotcom wwwHubspotcom

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6

jAWBONE

jawbonersquos latest project has been its wearable fitness tracker known as the Up To keep its fans up-to-date and engaged jawbone has been posting images and videos of the Up in action Companies focused on selling a product should always remember to share that product out in the ldquowildrdquo

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 11: 101 Companies-Rocking-Social-Media

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7

RED BUll

Another heavy hitter on Facebook with 36 million likes Red Bull uses its Facebook to truly sell the lifestyle Everything from the cover photo images videos and links all embody the Red Bull lifestyle

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

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wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 12: 101 Companies-Rocking-Social-Media

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8

CHIPOTlE

Chiptole starts off by calling for ldquolikesrdquo right in its cover photo Once you jump into the actual content it shares some pretty fun images and helpful links like a TED Talk on eating healthy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA24 25

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

wwwHubspotcom wwwHubspotcom

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 13: 101 Companies-Rocking-Social-Media

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9

GOOGlE

I really love how Google animates and presents its assortment of products and services They share a variety of links and create discussion topics that draw in fans Google also posts statuses and links in a variety of languages to engage fans from around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA28 29

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

wwwHubspotcom wwwHubspotcom

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 14: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA26 27

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10

PAyPAl

The cover photo profile image and thumbnails in the timeline are all uniform They post images and links about holidays fun products and current events to keep fans engaged with an assortment of different content

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA30 31

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

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wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 15: 101 Companies-Rocking-Social-Media

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11

VISA

First thing yoursquoll notice is the awesome cover photo and matching logo Visa posts everything from great discounts to pictures of cats No company is above posting images of cats Trust us

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 16: 101 Companies-Rocking-Social-Media

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12

CURE INTERNATIONAl

Including your website in the cover photo is an effective way to draw some attention to your site and bring in some traffic CURE International also describes exactly what the organization does in the first part of the screen

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 17: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA32 33

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13

MCDONAlDrsquoS

Nothing like a tasty frozen beverage to draw my attention Good olrsquo Mccy Drsquos has a tendency to post appetizing images of their menu items along with some pretty funny commercials

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA34 35

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 18: 101 Companies-Rocking-Social-Media

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14

DISNEy

Itrsquos hard not to ldquolikerdquo anything with Micky Mouse or Bambi stamped on it Disney is smart in capitalizing on our childhood memories and creating some new ones by sharing its latest animated shorts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA36 37

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 19: 101 Companies-Rocking-Social-Media

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15

COCA-COlA

Brand consistency is something that Coke tends to do quite well Great colors images and witty questions help them real in almost 60 million ldquolikesrdquo Coke also links its pages to products that you may or may not ldquolikerdquo

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 20: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA38 39

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16

NUTEllA

love the stuff love the branding Nutella has some great links in its timeline that set it apart from some other brands They have the ldquoAround the worldrdquo and ldquoNutiquetterdquo boxes that draw some intrigue from its fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

wwwHubspotcom wwwHubspotcom

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 21: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA40 41

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17

TARGET

That is a seriously awesome cover image It really makes a difference when a company goes through the trouble to actually using a great cover photo you would be surprised with the amount of companies that use some stock image or an enlarged logo to fill that prime piece of visual real estate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA42 43

wwwHubspotcom wwwHubspotcom

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA44 45

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 22: 101 Companies-Rocking-Social-Media

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18

SKITTlES

A pool full of giant Skittles and a penguin are always going to get my attention Aside from the creative cover image Skittles includes fun games and photos featuring those bright colors that we have all come to love

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 23: 101 Companies-Rocking-Social-Media

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19

CONVERSE

With over a quarter million people talking about Converse on Facebook yoursquove got to wonder what they are all talking about Converse has done a great job of creating some social campaigns that feature their products in everyday lives sent in by real fans The images show off nice styles and some interesting art work

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA46 47

wwwHubspotcom wwwHubspotcom

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 24: 101 Companies-Rocking-Social-Media

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20

yOUTUBE

youTube might be a bit self explanitory People love videos especially videos that they can share on Facebook With the majority of viral videos shared on Facebook coming in from youTube you can figure out why their rocking out on this social network

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA48 49

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

wwwHubspotcom wwwHubspotcom

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

wwwHubspotcom wwwHubspotcom

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 25: 101 Companies-Rocking-Social-Media

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21

THE CHEESECAKE FACTORy

We here at HubSpot have some trouble turning away sweets This is particularly true about cheesecake With The Cheescake Factory they keep fans drawn in by offering gift cards free cheescake and all other cheescake related goodies that keep us coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA50 51

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

wwwHubspotcom wwwHubspotcom

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

wwwHubspotcom wwwHubspotcom

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

wwwHubspotcom wwwHubspotcom

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 26: 101 Companies-Rocking-Social-Media

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22

PUBlIx

Pictures and Polls Publix is doing a great job featuring attractive images of their stores and its products as well as keeping fans engaged with intersting poll questions

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA52 53

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 27: 101 Companies-Rocking-Social-Media

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23

KICKSTARTER

Designed for a community of entrepreneurs and start up investors Kickstarter keeps its fans engaged with news about new projects and opportunities to invest in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA54 55

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 28: 101 Companies-Rocking-Social-Media

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24

SOUNDClOUD

If therersquos one color we love itrsquos orange SoundCloud has creative and attractive cover photo They post information about new tracks along with some fun visual content its fans can share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA56 57

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 29: 101 Companies-Rocking-Social-Media

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25

lEGAlZOOM

I canrsquot imagine its easy making a legal services company ldquofunrdquo on Facebook but legalZoom seems to do it pretty well They feature a nice photo set called ldquotoday in historyrdquo where they highlight an interesting fact about that particular day in history

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA58 59

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA60 61

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 30: 101 Companies-Rocking-Social-Media

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26

BURBERRy

Models fancy clothes and fashion shows Burberry packs its Facebook page with great photos of its new collections and videos to keep their fans up-to-date with the latest in fashion

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

wwwHubspotcom wwwHubspotcom

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 31: 101 Companies-Rocking-Social-Media

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ROCKING IT ON TwITTER

CHAPTER

02

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA62 63

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA64 65

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 32: 101 Companies-Rocking-Social-Media

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27

HTC

With almost half a million followers HTC does a great job at keeping up with replies retweets and hash-tagging The background features a nice set of images that focus on their latest product

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

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wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 33: 101 Companies-Rocking-Social-Media

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28

THE NEW yORKER

We really enjoy the background image for this Twitter account The New yorker shares a variety of quotes articles and media that its followers can easily consume and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA66 67

wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 34: 101 Companies-Rocking-Social-Media

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wwwHubspotcom wwwHubspotcom

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29

GO MEDIA

One format that Go Media shares well is videos They post often and interact well with their followers The collage of images for the background is a great addition to the overall look of the Twitter page

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA68 69

wwwHubspotcom wwwHubspotcom

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

wwwHubspotcom wwwHubspotcom

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

wwwHubspotcom wwwHubspotcom

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 35: 101 Companies-Rocking-Social-Media

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30

ROllING STONE

Rolling Stone has a very effective way of including links in almost every single tweet they send This will always give followers something to engage in

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 36: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA70 71

wwwHubspotcom wwwHubspotcom

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31

QUIyK

Not only does Quiyk deliver to a very particular audienc of Quiddich fans they do so in a very effective way The links shown off in their background image make it much easier for followers to check out their other networks

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

wwwHubspotcom wwwHubspotcom

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 37: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA72 73

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32

MAC COSMETICS

They focus well on including links tagging other users and relying on hashtags MAC Costmetics also features images and videos of their products On top of that they have a nice consistency with their logo and background image

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

wwwHubspotcom wwwHubspotcom

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 38: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA74 75

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33

BURGER KING

If they werenrsquot rocking it before they should be now After the recent hacking incedent BK nabbed itself over 10k new followers Aside from the epic password fail they do a good job of tweeting pretty frequently and actively engaging its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

wwwHubspotcom wwwHubspotcom

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

wwwHubspotcom wwwHubspotcom

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 39: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA76 77

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34

VIRGIN AMERICA

Virgin is pushing a new lifestyle among travelers Theyrsquove been working pretty hard at making some great looking content and providing money saving promos to all of their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA78 79

wwwHubspotcom wwwHubspotcom

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

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wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 40: 101 Companies-Rocking-Social-Media

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35

lINDT CHOCOlATE

Chocolate tends to some magical powers when it comes to social media People love to talk about it share it and post pictures of it lindt definitely benefits from this internet love affair with chocolate

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA80 81

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

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wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

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wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

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wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

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wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 41: 101 Companies-Rocking-Social-Media

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36

SPRITE

Sprite posts very frequently and has a great eye for branding The background image and profile images are all in tune with the overall look of Sprite

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

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37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

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38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

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39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 42: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA82 83

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

37

VOGUE MAGAZINE

Beyonce Enough said Background image aside Vogue has a nice consistent rythme for their tweets that give its followers a nice stream of content

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 43: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA84 85

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

38

MICHAEl KORS

The success of this page is due to the fact that it is tweeted by Michael Kors the individual and not the brand itself

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

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64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

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65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

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68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

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70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

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71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

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72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

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73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

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74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

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75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

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78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

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79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 44: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA86 87

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

39

SEOMOZ

The background image and profile images all embody the essence of SEOmoz The happy robot is so well connected to the brand and its followers know it SEOmoz does a great job of staying engaged and active with its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

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81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

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83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

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85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

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86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 45: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA88 89

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40

THE NEW yORK TIMES

They post very frequently and always keep their followers up-to-date on new articles and news This could explain the staggering 76 million follower count

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

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42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

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43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

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48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

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84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 46: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA90 91

wwwHubspotcom wwwHubspotcom

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41

ADIDAS

The company has a great repor with its followers Notice the number of links mentions and retweets that populate their Twitter stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

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44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

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45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

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46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

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56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

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57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

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59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

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61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

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63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

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69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 47: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA92 93

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

42

DUNKIN DONUTS

Product placement is key when it comes to taking advantage of screen real estate Dunkin Donuts uses this great space to show off its k-cup selections Aside from that they are actively retweeting mentioning and sharing helpful links and tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

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62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

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66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

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67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

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76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

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77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

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80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 48: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA94 95

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

43

URBAN OUTFITTERS

The background image is something great to take note of When looking into their actual activity Urban Outfitters does an effective job at including loads of links in all of their tweets

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 49: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA96 97

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

44

lUlUlEMON

This brand actually focused on a very clean look and feel to their Twitter account They keep their feed full of images and videos to keep their followers engaged with the brand

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 50: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA98 99

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

45

PR 2020

The marketing agency uses their Twitter feed to provide its followers with an assortment of helpful articles ebooks links and quotes that are easily shared and consumed

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

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47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

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49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

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50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

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51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

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52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

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53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

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54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

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55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

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58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

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60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 51: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA100 101

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

46

HERSHEyrsquoS KISSES

The love of chocolate is no secret Hersheyrsquos Kisses fills their Twitter feed with images of their adorable chocolate treats and keeps their followers hungry with great recipes to share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 52: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA102 103

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

47

SAMSUNG MOBIlE US

With over four million followers Samsung Mobile US stays pretty consistent with its tweets It uses a variety of videos links and images to keep things fresh

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

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ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

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98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

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99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 53: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA104 105

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

48

THE HUFFINGTON POST

Almost 200000 tweets have come out of The Huffington Post This is definitely a strategy that works to keep your account floating around Twitter streams

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 54: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA106 107

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

49

TIyATIEN HEAlTH

With many nonprofits lacking the time and resources to maintain social networks this organization still has the branding and design aspects down pack

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 55: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA108 109

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

50

DININGIN

Keeping your followers interested is key to maintaining a strong social network Diningin does this by posting helpful articles and links related to food that followers can eat up

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

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92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

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93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 56: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA110 111

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

51

MAKE A WISH AMERICA

This is an example of a nonprofit that has put some time and resources into its social networks It features images and tweets about its cause to its almost 96000 followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 57: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA112 113

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON PINTEREST

CHAPTER

03

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 58: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA114 115

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

52

THE PERFECT PAlETTE

They have a variety of great boards in an assortment of colors and are visually appealing to its followers With Pinterest being very heavy on visual content it helps to have a set of pleasently colored images and products to feature

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

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87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

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88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

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89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

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90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

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91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

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ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

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94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

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95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

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96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

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97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

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100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

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101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

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CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 59: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA116 117

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

53

APARTMENT THERAPy

They feature a number of great pin boards that span from tutorials to pet themed pins With over 26 boards about apartment life theyrsquove got what their followers need

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 60: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA118 119

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

54

WHOlE FOODS

Food tends to do great on Pinterest People just love to repin tasty images Whole Foods offers just that

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 61: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA120 121

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

55

WEST ElM

Colors are always a great indicator of something visually appealing to follow on Pinterest Although that is not always the case with design companies it usually is West Elm has a nice set up of board categorized by colors and patterns

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 62: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA122 123

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

56

MASHABlE

Mashable has a pin board for almost everything you might want They provide their followers with a number of interesting categories to keep them pinning

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 63: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA124 125

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

57

IKEA

The Ikea accounts has a breakdown of pin boards categorized by rooms and purpose you can browse their pinned up catelog of furniture and other related items

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 64: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA126 127

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

58

DIESEl

Showing off their latest collections and some digital art galleries Diesel definitely has put some time into the 45 boards it created for its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 65: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA128 129

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

59

WAll STREET jOURNAl

Breaking its articles into easily viewable catergories is welcomed set up for the WSj Pinterest account Followers can browse their way through tech arts travel and more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 66: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA130 131

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

60

NORDSTROM

With over four million followers Nordstrom has created 61 boards with focuses on specific designers seasons and fashion trends The images are easy to repin and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 67: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA132 133

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

61

GE

The great thing about GErsquos Pinterest acount is the boards full of educational content They have interesting games facts and information knowledge hungry followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 68: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA134 135

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

62

lINDA MCDOUGlAD DESIGNAside from the different pin boards featuring everything from jewelry to architecture they have a board just for the team Itrsquos a great way to put some faces to the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 69: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA136 137

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

63

ETSy

Etsy has become a great place for consumers to find loads of different products for all of their needs Their Pinterest account lays out those products in a visually friendly style that followers can easily enjoy

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 70: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA138 139

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

64

TRAVEl CHANNEl

Aside from food sharing well on Pinterest travel destinations tend to do just as well The Travel Channel gives its followers an assortment of great images to locations all around the world

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 71: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA140 141

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

65

HUMANE SOCIETy OF NEW yORKThis nonprofit has found a way to share cute images of animals while promoting a great cause The Humane Society of New york has pin boards to help their lovely animals find good homes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 72: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA142 143

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

66

CHOBANI

you would normally expect images of their yogurt in those nicely packaged containers but Chobani takes it a step further They have categories of pin boards devoted to different recipes and ways to enjoy their yogurts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 73: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA144 145

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

67

ORECK

Humor always does well on Pinterest Oreck seems to have caught onto that and has sprung up a couple humor focused pin boards for everyone enjoyment

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 74: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA146 147

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

68

PEAPOD

you know that feeling when yoursquore watching the Food Network and it makes you want to order everything you see on tv Well that happens to us when wersquore on Pinterest luckily for us Peapod not only showers us with images of delicious delectibles but it can deliver them to us as well

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 75: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA148 149

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

69

DRAKE UNIVERSITy

Not all universities are hip to the idea of social networks Drake University has really taken a step in the right direction and visualized its campus life and community It doesnrsquot hurt to have pictures of cute puppies floating around either

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 76: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA150 151

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

70

MADEWEll

With the 18 boards they currently have created Madewell has been able to pin together a set of inspiring images patterns and colors taylored for their followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 77: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA152 153

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

71

CHRONIClE BOOKS

People love DIy pins and typography Chronicle Books has pin boards devoted to great books DIy projects and typography

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 78: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA154 155

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

72

SHARPIE

Ever wonder what to do with all those assorted colors of Sharpie markers you have Well Sharpiersquos Pinterest has all the ideas and inspiration you need Theyrsquove got everything from coloring sneakers to handbag design

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 79: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA156 157

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

73

BABBlE

Babble has worked on creating some great pin boards for the ldquonew generationrdquo of parents With categories focused on playrooms parties and fashion to provide some variety to its followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 80: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA158 159

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

74

MODClOTH

Herersquos a great example of a broad selection of pin boards can bring in a huge amount of followers ModCloth has four million followers with pin boards about design style food and even cuteness

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 81: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA160 161

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

75

lOWErsquoS

like we mentioned before DIy is a big thing when it comes to sharability on Pinterest This is particularly true with household projects lowersquos has pin boards on lighting crafts and organizing that followers can browse through and share

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 82: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA162 163

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

76

EPICURIOUS

Recipes move like wild fires across Pinterest Epicurious takes full advantage of this by having over 150 different pin boards for almost any meal you could possibly think of

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 83: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA164 165

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

77

GIlT

Sharing deals fashion and just pretty images can do great things for your Pinterest account Gilt pins everything from food to fashion while keeping its followers on the up and up with the latest sales from their site

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 84: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA166 167

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

78

HUBSPOT

Aside from sharing our wonderful ebooks and infographics HubSpot also features a variety of pinable images and videos that entertain and educate our followers

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 85: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA168 169

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKING IT ON LINKEDIN

CHAPTER

04

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 86: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA170 171

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

79

TWITTER

A big focus of companies using linkedIn is to use it as a recruiting tool Twitter does just that with its neatly placed career banner

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 87: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA172 173

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

80

ADOBE

Adobe always does a great job at showing off the power of their design tools This banner is no different The company keeps the public informed on new products events and updates about Adobe

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 88: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA174 175

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

81

STARBUCKS

Starbucks features a number of helpful articles about retail related companies and keeps its followers current on how the company is progressing

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 89: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA176 177

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

83

MICROSOFT

With all the latest developments happening at Microsoft the company has been doing a great job at keeping its profile up-to-date It features helpful articles and news about its current products

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 90: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA178 179

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

84

GE

GErsquos recent updates focus on the ever changing world of technology They company keeps relevant and interesting articles in their linkedIn company stream

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 91: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA180 181

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

85

CISCO SySTEM

Cisco has a very clean and attractive cover image Aside from that their recent updates include online education and other helpful articles

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 92: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA182 183

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

86

MIST

MIST is a nonproft competition for high school students across the nation And if therersquos one thing their linkedIn gets across itrsquos that they are present in many major locations MIST uses their linkedin cover photo to showcase just that immediately attracting folks who live in those areas

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 93: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA184 185

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

87

lINKEDIN

Of course we would have to cover linkedInrsquos company profile Theyrsquove also been keeping up with recent articles and engaging their followers on a number of professional levels

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 94: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA186 187

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

88

INTEl

The recent updates from Intel focus on sharing the latest news in technology It uses itrsquos profile to post new job opportunities and other helpful information about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 95: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA188 189

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

89

3M

The company has a clean looking banner They utilize employee spotlights ot hightlight career opportunities within the company They even feature a Friday Trivia question to keep its followers on their toes

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 96: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA190 191

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

90

BEll PERFORMANCE

Bell Performance shows us that no matter what industry yoursquore in you belong on social This fuel manufacturing company uses its linkedIn presence to share videos on topics such as ldquoEngine Parts for Better Gas Mileagerdquo Everything they post relates back to their cover photo -- because performance counts

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 97: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA192 193

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

91

AOl

One of the few companies to put in the effort of creating an interesting and visually compeling cover image for their company profile

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 98: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA194 195

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

92

DIGITAS

Another great looking cover image with a spotlight on awards that the company has recieved This is something that would bold well for them when looking to use linkedIn as a means of recruiting

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 99: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA196 197

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

ROCKINrsquo IT ON GOOGLE +

CHAPTER

05

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 100: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA198 199

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

93

MOTOROlA

They focus on posting an assortment of visual content targeted at building product awareness They have been consistently promoting their latest products and newest features

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 101: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA200 201

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

94

AUDI

Audi takes advantage of the large screen real estate by using a well branded cover image They also keep their circles entertained with images videos and interesting articles about the company

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 102: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA202 203

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

95

PENCIlS OF PROMISE

With almost 150000 followers Pencils of Promise has done an amazign job of engaging its fan base Although their cover image could use some much needed branding the quality of their posts keeps people happy and coming back for more

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 103: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA204 205

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

96

HampM

The company has a great way of showcasing the lastest fashion trends and deals from HampM They cover everything from fashion week to street fashion

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 104: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA206 207

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

97

STOP HUNGER NOW

As we mentioned before nonprofit usually lack the time or resources to maintain their social networks Stop Hunger Now has defintely taken the time to properly brand and share with its small but growing G+ fans

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 105: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA208 209

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

98

jETSETTER

A nice little campaign that jetsetter has started doing is their ldquoyour Daily Moment of Zenrdquo post They share amazing images of travel destinations around the world that give their circles something to look forward to each day

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 106: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA210 211

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

99

PEPSI

This is definitely a company that knows a bit about branding its social networks Pepsi is obviously plattered throughout their Google + account Although it might be a bit off putting at least you know who this page belongs to

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 107: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA212 213

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

100

UBERFlIP

Uberflip uses their Google+ presence to post images that show the value of their product rather than tell it The Uberflip tools allow users to convert traditional print magazines PDFs and the like and turn them into interactive pieces of content Their images show off the ease-of-use and mobile optimized capabilities of the product

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 108: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA214 215

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

101

SONy

Sony uses its Google + account to share with its ciricles the newest products coming off its production lines They share images videos and articles about anythng and everything Sony

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important
Page 109: 101 Companies-Rocking-Social-Media

101 COMPANIES ROCKINg IT ON SOCIAL MEDIA101 COMPANIES ROCKINg IT ON SOCIAL MEDIA216 217

wwwHubspotcom wwwHubspotcom

share this Ebook share this Ebook

CONCLUSION

According to PWC 60 of consumers use social media to follow discover

and give feedback on brands and retailers Use these 101 examples of

companies rocking social media to find out what works best for your own

company and be the social business these consumers are following Good

luck

To start rocking social media today sign up for a free 30 day trial of our social

media tools With our tools you can create and schedule messages track

interactions with prospects and measure the business value of your social

media marketing efforts

HTTPBITLYCOMHUBSPOT-SOCIAL-MEDIA-TRIAL

SIGN UP TODAY

wwwHubspotcom

START ROCKING SOCIAL MEDIA wITH HUBSPOT

  • Intro
  • Why Marketing Analytics is Important