How are Australian Companies going with Social Media?

Corporations and Social MediaHow are companies performing?

Prepared and Presented by Francine Bishop

46% of Corporations globally are

socially enabled

According to a recent study (sponsored by Oracle and conducted by Social Media Today)

Socially enabled is:• Using social technologies in day to day

activities

• Connecting with people through 2-way conversations and building relationships

• Responsive, able to interact and react quickly

• Customer centric, even customer driven

• Innovative and meeting the market where it is

Consumers are usingsocial media to:

• Converse

• Build relationships

• Source information

• Recommendations

• Find suppliers

• Enquiries

• Complaints

• Review

It is not just ..• broadcasting your own news

• conducting a marketing campaign to attract website or foot traffic

• the responsibility of the marketing department in isolation

• external to your corporate mission, vision or objectives

30% of Australian Corporations are

using social media well!

My Research Suggests it’s more like

“Embracing the Opportunity” What Does It Look Like?

• Understand risks and implement controls

• Defined boundaries and educated internal and external stakeholders

• Evidence of strategy and purpose

• Monitored and responsive to community

• Consistent and strong messageand branding

• Reactive audience and ongoingconversations

What’s required?

• Realise the benefit of becoming customer centred• Understand your target market and

your client base• Engage stakeholders internally and externally• Clarify stakeholder and corporate expectations • Develop a strategy which aligns with operations• Educate everyone!

www.mayvintraining.com.au | www.socialmediaevolution.com.au