Corporations and Social Media How are companies performing? Prepared and Presented by Francine Bishop
How are Australian Companies going with Social Media?
Jan 24, 2015
This was a short presentation to a large group of Senior Executives as food for thought. I believe large companies are losing ground by ignoring social media or thinking it isn't relevant to their business. I also believe every business - regardless how big or small - must be present on social media, the question is "how?"
Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation.
If you'd like to discuss strategy or need a presentation or commentator at your functions - let's talk. [email protected]
Every business must reflect on their industry, their market, their stakeholders and develop a strategy that gives them a voice and a means of joining the online conversation.
If you'd like to discuss strategy or need a presentation or commentator at your functions - let's talk. [email protected]
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Transcript
Corporations and Social MediaHow are companies performing?
Prepared and Presented by Francine Bishop
46% of Corporations globally are
socially enabled
According to a recent study (sponsored by Oracle and conducted by Social Media Today)
Socially enabled is:• Using social technologies in day to day
activities
• Connecting with people through 2-way conversations and building relationships
• Responsive, able to interact and react quickly
• Customer centric, even customer driven
• Innovative and meeting the market where it is
Consumers are usingsocial media to:
• Converse
• Build relationships
• Source information
• Recommendations
• Find suppliers
• Enquiries
• Complaints
• Review
It is not just ..• broadcasting your own news
• conducting a marketing campaign to attract website or foot traffic
• the responsibility of the marketing department in isolation
• external to your corporate mission, vision or objectives
30% of Australian Corporations are
using social media well!
My Research Suggests it’s more like
“Embracing the Opportunity” What Does It Look Like?
• Understand risks and implement controls
• Defined boundaries and educated internal and external stakeholders
• Evidence of strategy and purpose
• Monitored and responsive to community
• Consistent and strong messageand branding
• Reactive audience and ongoingconversations
What’s required?
• Realise the benefit of becoming customer centred• Understand your target market and
your client base• Engage stakeholders internally and externally• Clarify stakeholder and corporate expectations • Develop a strategy which aligns with operations• Educate everyone!
www.mayvintraining.com.au | www.socialmediaevolution.com.au
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