How Analytics Innovation is Driving Business Transformation Elliott - VNSG Analytics Day...Deal insights to grow your revenue, predictively ... By 2020, augmented analytics will be

Timo ElliottSAP Innovation Evangelist, SAP

Timo.Elliott@sap.com@timoelliott

How Analytics Innovation is Driving Business Transformation

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Get a 360 degree view of your business!

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Augmented Analytics

Experience Analytics

Embedded Analytics

[Data]

Embedded Analytics

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Descriptive Analytics

Predictive Analytics

Diagnostic Analytics

Prescriptive Analytics

Analytics Value Continuum

VALUE

DIFFICULTY

Types of analytics…

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“10 years ago, we struggled to find ten ML/AI enabled business applications ...In five years, we will struggle to find any that aren’t.”

Rita Sallam, Gartner

AI-enabled business applications = “Continuous Intelligence”

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Embedded machine learning and analytics

Learning Recommender

Job Analyzer

Employee Self Service Bot Total Workforce

Insights

Resume Matching

Manager & Administrator Self

Service Bot

Career Planning "People like me"

Knowledge Bots

Payroll Fraud Detection

SAP Fieldglass Live Insights

Job Matching for Candidates

Support and Productivity

BotsJob Seeker Resume Ranking

Intelligent Customer Experience Suite

Lead Intelligence

Customer Retention

Ticket Intelligence

Product & OfferRecommendation

Influencer Map & Deal Finder

Multi-TouchCustomer Attribution

Contextual Merchandizing

Self-Writing Expense

Computer VisionReceipts

Anomaly Detection

AI ExpenseApprovals

Invoice Digitization

AI InvoiceProcessing

Itinerary Capture

Chatbot BookingsRisk Impact

Predictions

AutomatedDuty of Care

Proactive Assistant

SemanticContract Repository

Item Recommendation

Self-Service Contracts

Attribute Normalization

Semantic Search

Item Normalization

Sourcing OptimizationSourcing

Recommendation

Job Matching

TimesheetAnomalyDetectionProgram Office

Guidance

JobNormalization

Statement ofWork Builder

Contract Consumption

SAP TaxCompliance Smart

Automation

Payment Block – Cash Discount at Risk

Smart Alerts for Real Spend and P&L Analysis

Demand-Driven Replenishment Adjustment

Stock in Transit

Sales Performance Prediction

CashApplication

Machine Learning

Predictive Engineering

InsightsPredictive & Prescriptive

Maintenance Demand Sensing

Predictive Overall Equipment

EffectivenessPredictive Quality Management

Smart Worker Enablement on

Shop FloorSupply Chain Segmentation

Advanced Forecast AccuracyManufacturing &

Supply Chain

Chatbot Bookings

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Big automation opportunities with machine learning!

Source: Gartner, McKinsey

% of time spent on activities that can be automated by adapting current technology

Gartner:

In 2018, half a billion users saved two hours a day, thanks to AI-powered tools

Through 2023, AI will be one of the top workloads that drive infrastructure decisions.

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SAP Tax Compliance Intelligent and automated tax controls through Machine Learning

§ Automatically detect tax deviations

§ Leverage historical information and ML to automatically classify work items and propose next steps

§ Gain reliable insights into tax compliance status and remediation

§ Reduce the risks and costs of inaccurate calculations and liability from noncompliance

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Automatic Hit Processing and Predictive Analytics with Tax Compliance

Manual Decision

Automatically closed

ManualDecision

Mitigation triggeredautomatically

Automated Machine Learning

Upper Threshold

Lower Threshold

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Actionable insights

Real-time analytics = fast enough to make a real difference in a real business process

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Let you dance swan lake…

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Deal intelligenceDeal insights to grow your revenue, predictively

Opportunity Score indicates probability of deal winning

Key factors surfaces most influential features that affect the score

Activity Summary shows how engaged is the account is in the deal cycle

Activity Score feeds into the Opportunity Score and reflects the overall sentiment during the deal cycle. (Heat map indicates hot and cold areas of engagement during deal cycle)

Indicates number of days left before close date

Indicates number of days deal has been sitting in that phase and how it compares to average of all other deals

Indicates Key Risks identified for the deal during that phase

Indicates if the deal has slipped and if so how many times

Indicates number of times the close date has been changed

Indicates most recent change to opportunity amount

Indicates if the deal status has been upgraded or downgraded

Tell me what is going on with this opportunity

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Customer Service Emails at BASF

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Spotting Giant Hogweed – by Drone!

Itelligence /Prodrone

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Justice diversion

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De-identified results very close to the original (Δ<5%)Before anonymization After anonymization

Augmented Analytics

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The Next Big Wave of Analytics

Months Days/hours Instant/in-lineTime to insight

Advanced insight

High

Low

SAP BusinessObjects

SAP Lumira

SAP Analytics Cloud

Augmented Analytics platforms

Semantic layer-based platforms

Visual-based data discovery platforms

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By 2020, augmented analytics will be a dominant driver of new purchases of analytics and BI as well as data science and machine learning platforms, and of embedded analytics.

By 2020, 50% of the analytic queries will be generated using search, NLP, voice or autogenerated.

By 2020, 30% of today’s data scientist tasks will be automated.

By 2021, conversational analytics and natural language processing (NLP) will boost analytics and BI adoption from 35% of employees to over 50% of an organization’s employees, to include new classes of users particularly in front offices.

Gartner Predicts, Augmented Analytics

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Conversation is the new UI: Finance Chatbot

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Lincoln Sentry

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San Francisco 49ers

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Mobility services

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SAP Analytics Cloud integrated in Business Applications.

Experience Analytics

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Experience Management is at the heart of digital transformation

WHATIs happening?

WHYIs it happening?

Operational Data

Experience Data

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XM = O + X Experience Management with Qualtrics

O-DATA: Operational data: speed, velocity, acceleration…

X-DATA: Experience data: emotions and feelings

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Porsche

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Porsche

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Porsche

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Porsche

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“You can’t possibly read all of your customers’ survey responses. Text Analytics powered by Qualtrics instantly analyzes open text so you can understand what, in your customers and employees own words, matters most.”

Text IQ

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Driver IQ

The actions to drive the most impact

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Stats IQHidden Trends

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Predict IQWho’s most likely to churn?

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Under the hood – how SAP and Qualtrics come together

Survey Personalization

Driver iQAdvanced Web

Targeting & Triggering

Manage Outreach and Optimize

Response Rates

Omni-Channel Survey

Distribution

Omni and Contextual Escalations

Smart Routing across the Enterprise

Proactive Alerting

Closed Loop Follow Up

Organizational / Service

Benchmarking

Reporting

Executives to Front Line workers

Case Management

COLLECT ANALYZE ACT

Action Planning & Service Recovery

PAPER

Omni Channel Feedback

ASK SUNNY

Stats iQ Text iQ

Driver iQ Predict iQ

Intuitive Survey Builder

Survey Library

Role Based Dashboards

360 Degree View of

Customer

Mobile Ticketing and Dashboarding

App

SAP process triggers event• Service ticket completion• Website visit• End of chat session

X-data and O-data analysis• Sentiment, regression, trend• “Hidden” root cause / insights• Better predictions (e.g., churn)

Insight triggers process within SAP systems• Human notification (e.g.,

role-based dashboard)• Decision recommendation• Automated action

Systematized listening

X+O analysis

Systematized response

1 “Collect” interface

2 “Analyze” interface

3 “Act” interface

[Data]

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The essential first step to all of this: DATA

“Data! Data! Data!... I can’t make bricks without clay!”

— Sherlock Holmes

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SAP HANA Cloud ServicesBusiness Data Platform for the Intelligent Enterprise

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SAP Data Intelligence foundation for the AI Assembly Line

Learn

• Streaming Data

• Structured Data

• Unstructured Data

Connect Scale Consume

• Data Hub Orchestration

• Agile Data Preparation

• Machine Learning

• Deep Learning

• Deploy Models

• Monitor Performance

• Refine and Enhance

• Replace and Retire

• Automate Business Processes

• Visualize and Respond

• Personalized Interaction

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SAP Data Warehouse Cloud

Designed forBusiness Users

Feature-Rich forIT Users

Enabling the business to make data-driven decisions with the power of SAP HANA’s performance and advanced analytics in an enterprise-class data warehouse.

Pre-built models and templates

Flexibility tocontrol costs and

pay-for-what-you-use

Integration to SAP and other data sources

Cloud-based Advanced Analytics

Out-of-the-box visualization

Relationaldata

ML/AI data Social data

Cloud data

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Augmented Analytics

Experience Analytics

Embedded Analytics

[Data]

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New technologyIs bringing new opportunities

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Remember, it’s all about PEOPLE!Spend as much time on

analytics culture, organization, and processesas you do on technology

Timo ElliottSAP Innovation Evangelist, SAP

Timo.Elliott@sap.com@timoelliott

Thanks!