Horizon Print Innovation Presentation

Friday 14 February 14

“The average person living in a city is estimated to see more than

5,000 advertising messages each day. In order for a brand's message

to be effective amidst all that noise, it’s advertising needs to be

not only clever and visually appealing, but memorable and unique in its approach, as well.”

Business Insider 2014

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3Printed Tapestry

Chalkboard Gift-Box

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3Printed Tapestry

Chalkboard Gift-Box

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3Printed Tapestry

Chalkboard Gift-Box

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3Printed Tapestry

Chalkboard Gift-Box

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Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Bar Activation Game

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Printed

Lino

MDF Furniture

Printed Wood

Mirror

Units

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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“Offering customers the chance to interact with the brand resulted in an average increase of 45% in terms of

‘having a better opinion of the brand”. Exterion Media’s Interactive Europe

2013 on 5000 respondents.

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Heinken’s 2013 results from the Kick Game

1 Total number of engagements: 2,900 (900 direct (players) engagements; 2000 indirect (spectators) engagements)

2 The perception of Heineken in the participating outlets has increased by both barstaff and by consumers. It cements the association with Heineken and Heineken Cup sponsorship, as well as confirming Heineken’s premium positioning in the market.

3 Accounts which took part saw double digit growth in sales (in an on trade market in decline by -2.6%)

- Michelle Flood. Senior Planning & Activations Manager at Heineken Ireland.

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Thank you for your time!

Looking for more information?

Email - hi@horizondigitalprint.com

Phone - +353 1 868 1257

Check - www.horizondigitalprint.com

Tweet - @Horizon_Prints

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