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Friday 14 February 14
38

Horizon Print Innovation Presentation

Jun 20, 2015

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Marketing

Want to see how to make an impact through print? We show you the amazing new advances in marketing and how you can virtually print on anything!
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Transcript
Page 1: Horizon Print Innovation Presentation

Friday 14 February 14

Page 2: Horizon Print Innovation Presentation

“The average person living in a city is estimated to see more than

5,000 advertising messages each day. In order for a brand's message

to be effective amidst all that noise, it’s advertising needs to be

not only clever and visually appealing, but memorable and unique in its approach, as well.”

Business Insider 2014

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Page 3: Horizon Print Innovation Presentation

3Printed Tapestry

Chalkboard Gift-Box

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Page 4: Horizon Print Innovation Presentation

3Printed Tapestry

Chalkboard Gift-Box

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Page 5: Horizon Print Innovation Presentation

3Printed Tapestry

Chalkboard Gift-Box

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Page 6: Horizon Print Innovation Presentation

3Printed Tapestry

Chalkboard Gift-Box

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Page 7: Horizon Print Innovation Presentation

4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Page 8: Horizon Print Innovation Presentation

4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Page 9: Horizon Print Innovation Presentation

4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Page 10: Horizon Print Innovation Presentation

4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Page 11: Horizon Print Innovation Presentation

4

Branded Clock

Lenticulars

Frozen Food Unit

Display Unit

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Page 13: Horizon Print Innovation Presentation

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Bar Activation Game

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Page 15: Horizon Print Innovation Presentation

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Page 16: Horizon Print Innovation Presentation

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Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Page 17: Horizon Print Innovation Presentation

7

Foam-X

Hanging Mobiles

Duratran

Hanging Mobile

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Page 18: Horizon Print Innovation Presentation

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Printed

Lino

MDF Furniture

Printed Wood

Mirror

Units

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Page 25: Horizon Print Innovation Presentation

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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Charles De Gaulle,

Paris Airport

T2,

Dublin Airport

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“Offering customers the chance to interact with the brand resulted in an average increase of 45% in terms of

‘having a better opinion of the brand”. Exterion Media’s Interactive Europe

2013 on 5000 respondents.

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Heinken’s 2013 results from the Kick Game

1 Total number of engagements: 2,900 (900 direct (players) engagements; 2000 indirect (spectators) engagements)

2 The perception of Heineken in the participating outlets has increased by both barstaff and by consumers. It cements the association with Heineken and Heineken Cup sponsorship, as well as confirming Heineken’s premium positioning in the market.

3 Accounts which took part saw double digit growth in sales (in an on trade market in decline by -2.6%)

- Michelle Flood. Senior Planning & Activations Manager at Heineken Ireland.

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