Holiday Shopping Season - Newgistics · Black Friday is dying. Next year’s focus should be on Cyber Monday. Black Friday is dying. Next year’s focus should be on Cyber Monday.

LESSONS LEARNEDfrom

2015Holiday Shopping Season

Holiday e-commerce sales surged in 2015.Holiday e-commerce sales surged in 2015.

Sales increased

20% compared to last year between Black Friday and Christmas Eve.

MasterCard Advisors

Consumers tapped into moneysaved from cheap gas prices. Consumers tapped into moneysaved from cheap gas prices.

Consumers spent

72 centsof every dollar saved from lower fuel costs during the holiday season.

Bloomberg

Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales.

Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales.

70% of U.S. consumers report doing more research online than ever before.

MasterCard Advisors

Transitioning from research to a sale makes sense, if the proper customer experience and incentive—free or fast shipping, for instance—is in place.

But for all that online buying, there will be plenty of returning so be prepared!But for all that online buying, there will be plenty of returning so be prepared!

About in goods bought between November and December will be returned, up 8% from the same period last year, with about a third of those items (more than $20 billion worth) purchased online.

Bloomberg

$62Billion

O�ering Free Returns is becoming a customer expectation, but it’s not cheap.O�ering Free Returns is becoming a customer expectation, but it’s not cheap.

of retailers offered free shipping on returns over the holiday. Returns cost retailers between $5 to $7 per item.

Bloomberg

80%

Mobile: The Hype is RealMobile: The Hype is Real

The numbers fell a bit short of comScore’s prediction of $70 Billion sales and 14% growth for the holiday season. Sales from desktop grew 6%, less than the 9% growth comScore anticipated.

Internet Retailer

Mobile’s growth rate of 60% partly made up for the holiday sales shortfall.

Black Friday is dying. Next year’s focus should be on Cyber Monday.Black Friday is dying. Next year’s focus should be on Cyber Monday.

Brick-and-mortar retail sales on both Thanksgiving and Black Friday came in at roughly

$12.1 billion.Black Friday brought in $10.4 billion this year versus $11.6 billion in 2014. ShopTrak

Cyber Monday, the Monday after Thanksgiving, was by far the peak day, followed by Black Friday and Green Monday (Dec. 14).

Channel Advisor

GreenMonday

BlackFriday

CyberMonday

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