LESSONS LEARNED from 2015 Holiday Shopping Season Holiday e-commerce sales surged in 2015. Holiday e-commerce sales surged in 2015. Sales increased 20% compared to last year between Black Friday and Christmas Eve. MasterCard Advisors Consumers tapped into money saved from cheap gas prices. Consumers tapped into money saved from cheap gas prices. Consumers spent 72 cents of every dollar saved from lower fuel costs during the holiday season. Bloomberg Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales. Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales. 70% of U.S. consumers report doing more research online than ever before. MasterCard Advisors Transitioning from research to a sale makes sense, if the proper customer experience and incentive—free or fast shipping, for instance—is in place. But for all that online buying, there will be plenty of returning so be prepared! But for all that online buying, there will be plenty of returning so be prepared! About in goods bought between November and December will be returned, up 8% from the same period last year, with about a third of those items (more than $20 billion worth) purchased online. Bloomberg $ 62 Billion Offering Free Returns is becoming a customer expectation, but it’s not cheap. Offering Free Returns is becoming a customer expectation, but it’s not cheap. of retailers offered free shipping on returns over the holiday. Returns cost retailers between $5 to $7 per item. Bloomberg 80% Mobile: The Hype is Real Mobile: The Hype is Real The numbers fell a bit short of comScore’s prediction of $70 Billion sales and 14% growth for the holiday season. Sales from desktop grew 6%, less than the 9% growth comScore anticipated. Internet Retailer Mobile’s growth rate of 60% partly made up for the holiday sales shortfall. Black Friday is dying. Next year’s focus should be on Cyber Monday. Black Friday is dying. Next year’s focus should be on Cyber Monday. Brick-and-mortar retail sales on both Thanksgiving and Black Friday came in at roughly $12.1 billion. Black Friday brought in $10.4 billion this year versus $11.6 billion in 2014. ShopTrak Cyber Monday, the Monday after Thanksgiving, was by far the peak day, followed by Black Friday and Green Monday (Dec. 14). Channel Advisor Green Monday Black Friday Cyber Monday Copyright 2016 Newgistics. All Rights Reserved. www.newgistics.com
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LESSONS LEARNEDfrom
2015Holiday Shopping Season
Holiday e-commerce sales surged in 2015.Holiday e-commerce sales surged in 2015.
Sales increased
20% compared to last year between Black Friday and Christmas Eve.
MasterCard Advisors
Consumers tapped into moneysaved from cheap gas prices. Consumers tapped into moneysaved from cheap gas prices.
Consumers spent
72 centsof every dollar saved from lower fuel costs during the holiday season.
Bloomberg
Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales.
Consumers conducted more online research before buying which meant more opportunities for reaching consumers and generating sales.
70% of U.S. consumers report doing more research online than ever before.
MasterCard Advisors
Transitioning from research to a sale makes sense, if the proper customer experience and incentive—free or fast shipping, for instance—is in place.
But for all that online buying, there will be plenty of returning so be prepared!But for all that online buying, there will be plenty of returning so be prepared!
About in goods bought between November and December will be returned, up 8% from the same period last year, with about a third of those items (more than $20 billion worth) purchased online.
Bloomberg
$62Billion
O�ering Free Returns is becoming a customer expectation, but it’s not cheap.O�ering Free Returns is becoming a customer expectation, but it’s not cheap.
of retailers offered free shipping on returns over the holiday. Returns cost retailers between $5 to $7 per item.
Bloomberg
80%
Mobile: The Hype is RealMobile: The Hype is Real
The numbers fell a bit short of comScore’s prediction of $70 Billion sales and 14% growth for the holiday season. Sales from desktop grew 6%, less than the 9% growth comScore anticipated.
Internet Retailer
Mobile’s growth rate of 60% partly made up for the holiday sales shortfall.
Black Friday is dying. Next year’s focus should be on Cyber Monday.Black Friday is dying. Next year’s focus should be on Cyber Monday.
Brick-and-mortar retail sales on both Thanksgiving and Black Friday came in at roughly
$12.1 billion.Black Friday brought in $10.4 billion this year versus $11.6 billion in 2014. ShopTrak
Cyber Monday, the Monday after Thanksgiving, was by far the peak day, followed by Black Friday and Green Monday (Dec. 14).
Channel Advisor
GreenMonday
BlackFriday
CyberMonday
Copyright 2016 Newgistics. All Rights Reserved.
www.newgistics.com
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