HKQAA HSBC CSR Index 2011 Benchmarking Results and ...hkqaa.org/cmsimg/Symposium2011/Connie_Sumposium 2011 (final).pdf · 17th Century Adam Smith – Wealth of Nations (1776) “It
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17th Century
Adam Smith – Wealth of Nations (1776)
“It is not from the benevolence of the
butcher, the brewer, or the baker that we
expect our dinner, but from their regard to
their own interest”
The needs and desires of society could
best be met by the unfettered interaction of
individuals and organizations in the
marketplace. Marketplace participant must
act honestly and justly towards each others
4
18th Century
Charles Dickens gave us Scrooge,
Oliver Twist and Mrs. Jellyby
Within a class-based society, those bourn
of privilege had a moral obligation to “serve
the greater good – there is virtue in
individual acts of charity”
5
19th Century
Andrew Carnegie – Gospel of Wealth
(1899)
the charity principle required more
fortunate members of society to assist its
less fortunate members, including the
unemployed, the disabled, the sick, and
the elderly
the stewardship principle required
businesses and wealthy individuals to
see themselves as the stewards, or
caretakers, of their property
6
20th Century
Howard Bowen - Father of Corporate
Social Responsibility – Social
Responsibility of Businessmen (1953)
“the obligations of businessmen to
pursue those policies, to make those
decisions, or to follow those lines of
action which are desirable in terms of the
objectives and values of our society”
7
20th Century
Milton Friedman – Capitalism and Freedom
(1970) “There is one and only one social responsibility of
business, to use its resources and engage in activities
designed to increase its profits, so long as it stays within
the rules of the game which is to say engages in open
and free competition without deception or fraud.”
Corporations suffered a backlash against
their widespread exploitation Labour movement
Civil Right Movement
Consumerism
Environmentalism
8
21st Century
John Elkington – Cannibal with
Forks (1997)
Triple Bottom Line Principle
9
11
HKQAA-HSBC CSR
Advocate Index
23 organizations participated in
2011
The HKQAA-HSBC CSR Index
in 2011 was 4.62, which was
higher than 4.57 in 2010 and
4.53 in 2009
4.43
4.50
4.53
4.59
4.61
4.80
4.87
4.44
4.59
4.50
4.73
4.56
4.79
4.77
4.35
4.40
4.29
4.65
4.52
4.61
4.70
3.50 4.00 4.50 5.00
The Environment
Community Involvement and
Development
Fair Operating Practices
Human Rights
Organisational Governance
Consumer Issues
Labour Practices
Average Score of CSR Seven Core Subjects
Average score in 2009
Average score in 2010
Average score in 2011
12
Labor Practices scored the highest amongst
the 7 core subjects because of the high
scoring in occupational health and safety
programs and employability improvement
programs
Community Involvement and Development
scored one of the lowest due to varying
performance among the participating
organizations in heritage conservation and
skills development in supply chain
In general, score of the core subjects was
increased except Human Rights, the
Environment and Community Involvement &
Development
HKQAA-HSBC CSR
Advocate Index
4.43
4.50
4.53
4.59
4.61
4.80
4.87
4.44
4.59
4.50
4.73
4.56
4.79
4.77
4.35
4.40
4.29
4.65
4.52
4.61
4.70
3.50 4.00 4.50 5.00
The Environment
Community Involvement and
Development
Fair Operating Practices
Human Rights
Organisational Governance
Consumer Issues
Labour Practices
Average Score of CSR Seven Core Subjects
Average score in 2009
Average score in 2010
Average score in 2011
13
Efforts in promoting environmental-caring culture and waste reduction e.g. food waste recycling were shown
Improvement actions were identified under Fair Operating Practices including incorporation of CSR criteria in sourcing and procurement
HKQAA-HSBC CSR
Advocate Index
4.43
4.50
4.53
4.59
4.61
4.80
4.87
4.44
4.59
4.50
4.73
4.56
4.79
4.77
4.35
4.40
4.29
4.65
4.52
4.61
4.70
3.50 4.00 4.50 5.00
The Environment
Community Involvement and
Development
Fair Operating Practices
Human Rights
Organisational Governance
Consumer Issues
Labour Practices
Average Score of CSR Seven Core Subjects
Average score in 2009
Average score in 2010
Average score in 2011
14
Carbon & Energy Management
Advocate Sub-Index
The average score of Carbon & Energy Management Advocate Sub-Index was 4.29, it is comparatively lower than the average score of all 7 core subjects of HKQAA-CSR Advocate Index
Compared to other CSR practices, there were more organizations still in the early stages of development in this sub-index
15 4 2 1 1
12 7 3 1
17 3 2 1
15 4 3 1
10 6 5 2
0 1 2 3 4 5 6 Score
Carbon & Energy Management Advocate Sub-Index
Organization should demonstrate its commitment via policy, strategy, improvement objectives & targets, resources allocation, etc. to support the energy management system and to continually improve its effectiveness.
Organization should develop record and maintain an energy review and establish an energy baseline.
Organization should establish criteria for effective operation and maintenance of significant energy uses.
Organization should consider energy performance improvement opportunities in the design of new, modified and renovated facilities, equipment, systems and processes, and support the purchase of energy efficient products and services.
Organization should implement measures to reduce Greenhouse Gases (GHG) emissions associated with its activities, products and services.
16
Hong Kong 100 CSR Index
100 companies were selected from 14 industrial sectors, including 55 public listed companies, 33 private companies, 7 public bodies and 5 governmental departments. The 14 industrial sectors were:
Catering
Construction and Engineering
Conglomerate
Education
Financial
Government
Manufacturing
Property Development and Property
Management
Public Body
Public Services
Retail
Telecommunication
Hotel and Tourism
Trading and Logistics
17
The Hong Kong 100 CSR Index in 2011 was 67, while in 2010 and 2009 were 66 and 63 respectively
Education sector scored the highest because of their transparency to disclose performance in The Environment, Fair Operating Practice, and Community Involvement and Development
Manufacturing sector scored the lowest again in 2011 due to limited disclosure of Complaint and Dispute Handling Program and Stakeholder Engagement Program
The average score of Public Services, Telecommunication, Corporation, Financial, and Construction and Engineering sectors was decreased
Hong Kong
100 CSR Index
43
49
58
59
63
66
66
67
71
73
73
79
83
89
40
56
52
53
58
63
60
74
78
70
68
81
89
88
33
36
50
45
48
60
54
72
68
66
66
79
87
89
0 20 40 60 80 100
Manufacturing
Construction & Engineering
Catering
Retail
Public Body
Property and Property Management
Tourism and Hotels
Financial
Telecommunication
Government
Trading and Logistics
Corporation
Public Services
Education
Average Score of Respective Sectors
Average Score 2009
Average Score 2010
Average Score 2011
18
High degree of transparency in “Integration of CSR in Organizational Policy” and “Disclosure of Social Performance”
Low degree of transparency in “Complaint and Dispute Handling Program” and “Disclosure of Human Rights Issue”
The average score of “Supporting to Education or Culture Development” increased significantly while the average score of “Disclosure of Human Rights Issue” decreased remarkably
Hong Kong
100 CSR Index
23
40
49
59
64
64
64
70
76
77
77
84
84
85
87
87
34
57
52
70
68
60
63
65
86
69
72
66
80
82
89
77
21
49
49
73
63
60
51
56
77
73
69
62
82
72
86
67
0 20 40 60 80 100
Complaint and Dispute Handling Program
Disclosure of Human Rights Issue
Consumer Education
Stakeholder Engagement Program
Sustainable Resource Usage Management Program
Climate Change Mitigation Program
Promotion of CSR in the Sphere of Influence
Occupational Health and Safety Management Program
Contribution to the community development
Disclosure of Environmental Performance
Pollution Prevention Program
Supporting to Education or Culture Development
Corporate Governance Program
Staff Development and Training
Disclosure of Social Performance
Integration of CSR in organizational policy
Average Score of Respective CSR Disclosure Indicators
Average Score 2009
Average Score 2010
Average Score 2011
Research of Effectiveness of CSR
Advocate Index
Out of those 36 participated advocates, we particularly track the
performance of 6 advocates which participated the HKQAA-HSBC
CSR Advocate Index in 2009 and 2010
The selected companies are:
- Alliance Construction Materials Limited
- Fuji Xerox (Hong Kong) Limited
- Housing Department
- Tsuen Lee Metals and Plastics Toys Company Limited
- Canon Hong Kong Company Limited
- Leo Paper Group
19
Research of Effectiveness of CSR
Advocate Index
Feedback from interview with the top management of the selected
advocates are categorized into 7 CSR Core Subjects
The 7 CSR Core Subjects are:
- Organisational Governance
- Human Rights
- Labour Practices
- The Environment
- Consumer Issues
- Fair Operating Practices
- Community Involvement and Development
20
EPILOGUE
“The time is always right to do what is right”
- Martin Luther King, Jr.
21
Fact cannot be ignored…
Growing demand side
1946 2.2 billion
1972 3.6 billion
2009 6.8 billion
2035 8.5 billion
2050 9.2 billion
Shrinking supply
side
“Normally, large, aggressive, predatory mammals are rare –
humans have broken this rule”
Colin Tudge, 2005
“We believe that the leading global companies of 2020 will be those that provide goods and services and reach new customers in ways that address the world‟s major challenges – including poverty, climate change, resource depletion, globalization, and demographic shifts. If action to address such issues is to be substantial and sustainable, it must also be profitable. Our major contribution to society will therefore come through our core business, rather than through our philanthropic programs. We see shareholder value as a measure of how successfully we deliver value to society, rather than as an end in itself. “
“Always do right; this will gratify some
people and astonish the rest”
- Mark Twain
25
I want to be a writer…by Wayne Visser
„I want to be a writer, Mom. Is there a secret trick?‟
„The trick, my girl, is just to write. To write through thin and thick.
„But what if I get writer‟s block. What if the page stays empty?
„Then write about what‟s in your head, You‟ll find that there is plenty‟
„But what if it‟s not good enough. And rambles like a letter?‟
„What‟s good is in the reader‟s eye. Besides, you‟ll just get better‟
„I want to be a writer, Mom. But my friends might not agree
„When you wake up and want to write. A writer you will be‟
26
Your CSR Stories Can Be Told in
Another Way!!!!
22nd, 23rd, 24th, 25th,………centuries
27
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