Hippie 2.0 - Getting Rich by doing Good

Pepijn (Pepe) VelingIncae Business School Sept 2013

Hippie 2.0Getting rich by doing good

Traditional view

-“You make money? then pay back by doing something good for the world!!”

“I want too but (..) that costs money!!”-

Let´s be honest

Most companies don´t want to do something good if it costs them

MONEY

Hippie 2.0

Hey! You can actually MAKE MONEY by doing GOOD!!

Hippie 2.0Getting Rich by doing Good*

*Nothing like greenwashing

Today

challenge

5 examples

chat What do you think?

Do you know an existing example or have a new business idea?

Can we do it in Latin America?

1 2

1

Coffee pulp Pectine

Convert coffee waste into a valuable product

2

Banana tree trunks Pallets

Convert banana waste into a valuable product

3

Reduce emissionsIncrease social interaction

Save on gasolineIncrease productivity

Share rides between employees of same organization

4

Designed for both the poor and the rich

Sold above market price to the rich that allows

profit and free provision to the poor

Big companies (can) do it too

but need our help

5

Chat

What do you think?

Do you know an example or have a new business idea?

Can we do it in Latin America?

Pepijn (Pepe) Velingpepijn.veling@climate-kic.org+506 8435 3839

Hippie 2.0Getting rich by doing good