Transcript
#ne15
@KellllllPeiffer
Build Manage
Execute
#ne15
@KellllllPeiffer
Do Not Forget My Name. Do Not Forget Me. 24601
#ne15
@KellllllPeiffer
#ne15
@KellllllPeiffer
•Private two-year institution offering transfer and
career oriented programs to traditional age and adult
students
•A SMALL college (750 enrollment)
•Offers career oriented programs
•95% commuter school
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@KellllllPeiffer
- December Photo A Day Challenge
- Results
- March Photo A Day Challenge
- Lessons Learned
- How You Can Implement - Brainstorming
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@KellllllPeiffer
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@KellllllPeiffer
•Commuter school – creating sense of “home/place” is tough
•Not involved campus life
•Non-traditional students who are not socially savvy
•Extremely diverse student body
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeiffer
•Popular on photography bloggers IG
•Noticed what students were posting on IG
•Saw example from Elizabethtown College – was inspired
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@KellllllPeiffer
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@KellllllPeiffer
An exclusive Instagram event
that is typically a month long
where someone or some
organization (school, NPO,
company, etc.) prompts its
users to post a photo everyday.
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@KellllllPeiffer
We wanted our students and Instagram
followers to have the following daily thought:
“I have to check the photo a day challenge
today”
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@KellllllPeiffer
But first…let’s go back to December
when we had all that…
SNOW. SNOW. SNOWWWWWW.
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@KellllllPeifferSTEP 1: GET INCENTIVES
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@KellllllPeifferSTEP 2: FIGURE OUR
LOGISTICS
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@KellllllPeifferSTEP 3: EXECUTE
TIP: MAKE SURE THE HOST ACCOUNT
POSTS EVERYDAY DURING THE CHALLENGE
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@KellllllPeifferSHOW & TELL
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@KellllllPeifferSHOW & TELL
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@KellllllPeifferSHOW & TELL
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@KellllllPeifferSHOW & TELL
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@KellllllPeifferSHOW & TELL
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@KellllllPeifferSHOW & TELL
Partnership Deal
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@KellllllPeifferSTEP 4: MANAGE
- CHECK ON MULTIPLE TIMES PER DAY
- COMMENT AND REMIND
- KEEP TRACK (NOTES APP)
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@KellllllPeifferSTEP 4: MANAGE
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@KellllllPeifferSTEP 5: GET FEEDBACK
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@KellllllPeifferRESULTS
13 students participated in the
December Photo a Day
Challenge for 20 days out of the
25!
150 pictures posted with
#manorphotoaday
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@KellllllPeiffer
YAY IT WORKED…NOW LET’S
DO IT AGAIN, RIGHT?
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeiffer
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@KellllllPeifferFLUB UPS
- STARTING ON WEEKEND
- SPRING BREAK
- LAME WEATHER
- LAME MONTH
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@KellllllPeifferSOME RESULTS
- 114 posts including #manorphotoaday
- 8 giveaway winners (most active users)
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@KellllllPeifferSo…what did I get
from this?
SARAH
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@KellllllPeifferTIPS FOR RUNNING A
PHOTO A DAY CHALLENGE
AT YOUR SCHOOL
- Resident Schools – get really campus specific
- Commuter Schools – think more general things
- Always include selfies, shoes, personal things
- Appeal to both men and women
- Timing, pick fun month
- Offer prizes for really active users (not just for everyone)
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@KellllllPeifferTAKEAWAYS
- Not going to work the same every time
- Photo A Day Challenges that build up to
something special is fun
- Lame Months are lame for a reason
- Flub ups affect things
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@KellllllPeifferMY ADVICE
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