Healthy Voices - Session Four - An introduction to social media

SESSION FOURAn Introduction to Social Media

Session FourBy the end of this workshop you will have developed knowledge on how different forms for communication can be used across a range of social media platforms.

This will be achieved by considering:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in Social

Media

WHAT IS SOCIAL MEDIA?

What is Social media?

Quoting Wikipedia: “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media"

The power of social media

Potential as a catalyst for change: political, societal, attitudinal, and behavioural change.

Communication tool with broad reach

SOCIAL MEDIA PLATFORMS

Social Media Platforms

FACEBOOK

https://www.facebook.com/

https://www.facebook.com/georgehtakei

https://www.facebook.com/highschoolforcoburg

Twitter

https://twitter.com/

https://twitter.com/MiaFarrow

https://twitter.com/alaindebotton

Viral storytelling tweet: https://twitter.com/RockabillyJay/status/476768519548182528

Social Media Platforms

Social Media PlatformsPinterest https://www.pinterest.com/

http://www.pinterest.com/kitchenbug/

Instagramhttp://instagram.com/

http://instagram.com/sezgiolgac

Slideshare http://www.slideshare.net/

Social Media Platforms

Video sites:

You Tube – Sick Science channel:

https://www.youtube.com/playlist?list=PLC02CFDE5690E4010

Viral video from Get Up: https://www.youtube.com/watch?v=_TBd-UCwVAY&list=TLkBJmSXhIkwBNHAx2KDBG7lhINXIqvSmP

Vine

Social Media Platforms

Blogging sites

Wordpress , Blogger – Covered next session

Tumblr - http://dronestagram.tumblr.com/

BEFORE YOU PUBLISH

Understanding the Terms & Conditions

Differing T&Cs on different platforms

User responsibility to understand T&Cs

T&Cs considerations – ownership rights, Fair Use, Privacy

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

IMAGES

The roles of different forms of communication in Social Media

Using images to tell a story:

http://www.humansofnewyork.com/ and the Iran page: http://www.humansofnewyork.com/tagged/iran

https://twitter.com/alaindebotton/status/477921090833231875

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

TEXT

The roles of different forms of communication in Social Media

Text – Blog - Seth Godin: http://sethgodin.typepad.com/

http://sethgodin.typepad.com/seths_blog/2014/03/no-more-babies.html

Text – Twitter - https://twitter.com/augusten

DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA

VIDEO & MUSIC

The roles of different forms of communication in Social Media

Video & Music

Reef Case study:

Using Video to tell a story:

http://notes-from-dreamworlds.blogspot.com.au/2014/03/slow-life.html

Discussion point – Impact of video. Role of music. Does it compel people to act? Does he need to include the written piece?

Review

Today we have covered:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in

Social Media

You should now have knowledge of how different forms for communication can be used across a range of social media platforms.

Next Steps

Tasks:

1. Read the WIKI

2. Consider how you can use different forms of communication on different social media platforms. Which will work for your messages? There is a space to record your thoughts on the project snapshot

3. Set up an account on a social media platform you have yet to experience. Have a look at how it is used.

Next sessionWebsites and Blogs

The difference between a blog and a website

Blog or website?• Understanding your needs

Play vs Pro• To pay or not to pay?• Own domain?• Self hosting?

Which software?• For blogs:

−Blogger or Wordpress.com • For sites:

−Weebly or WIX−Protecting your site