SESSION FOUR An Introduction to Social Media
SESSION FOURAn Introduction to Social Media
Session FourBy the end of this workshop you will have developed knowledge on how different forms for communication can be used across a range of social media platforms.
This will be achieved by considering:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in Social
Media
WHAT IS SOCIAL MEDIA?
What is Social media?
Quoting Wikipedia: “Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” Ahlqvist, Toni; Bäck, A., Halonen, M., Heinonen, S (2008). "Social media road maps exploring the futures triggered by social media"
The power of social media
Potential as a catalyst for change: political, societal, attitudinal, and behavioural change.
Communication tool with broad reach
SOCIAL MEDIA PLATFORMS
Social Media Platforms
https://www.facebook.com/
https://www.facebook.com/georgehtakei
https://www.facebook.com/highschoolforcoburg
https://twitter.com/
https://twitter.com/MiaFarrow
https://twitter.com/alaindebotton
Viral storytelling tweet: https://twitter.com/RockabillyJay/status/476768519548182528
Social Media Platforms
Social Media PlatformsPinterest https://www.pinterest.com/
http://www.pinterest.com/kitchenbug/
Instagramhttp://instagram.com/
http://instagram.com/sezgiolgac
Slideshare http://www.slideshare.net/
Social Media Platforms
Video sites:
You Tube – Sick Science channel:
https://www.youtube.com/playlist?list=PLC02CFDE5690E4010
Viral video from Get Up: https://www.youtube.com/watch?v=_TBd-UCwVAY&list=TLkBJmSXhIkwBNHAx2KDBG7lhINXIqvSmP
Vine
Social Media Platforms
Blogging sites
Wordpress , Blogger – Covered next session
Tumblr - http://dronestagram.tumblr.com/
BEFORE YOU PUBLISH
Understanding the Terms & Conditions
Differing T&Cs on different platforms
User responsibility to understand T&Cs
T&Cs considerations – ownership rights, Fair Use, Privacy
DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
IMAGES
The roles of different forms of communication in Social Media
Using images to tell a story:
http://www.humansofnewyork.com/ and the Iran page: http://www.humansofnewyork.com/tagged/iran
https://twitter.com/alaindebotton/status/477921090833231875
DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
TEXT
The roles of different forms of communication in Social Media
Text – Blog - Seth Godin: http://sethgodin.typepad.com/
http://sethgodin.typepad.com/seths_blog/2014/03/no-more-babies.html
Text – Twitter - https://twitter.com/augusten
DIFFERENT FORMS OF COMMUNICATION IN SOCIAL MEDIA
VIDEO & MUSIC
The roles of different forms of communication in Social Media
Video & Music
Reef Case study:
Using Video to tell a story:
http://notes-from-dreamworlds.blogspot.com.au/2014/03/slow-life.html
Discussion point – Impact of video. Role of music. Does it compel people to act? Does he need to include the written piece?
Review
Today we have covered:• How Social Media Works• Understanding different social media platforms:• How to set up an account• Understanding Terms & Conditions• The role of different forms of communication in
Social Media
You should now have knowledge of how different forms for communication can be used across a range of social media platforms.
Next Steps
Tasks:
1. Read the WIKI
2. Consider how you can use different forms of communication on different social media platforms. Which will work for your messages? There is a space to record your thoughts on the project snapshot
3. Set up an account on a social media platform you have yet to experience. Have a look at how it is used.
Next sessionWebsites and Blogs
The difference between a blog and a website
Blog or website?• Understanding your needs
Play vs Pro• To pay or not to pay?• Own domain?• Self hosting?
Which software?• For blogs:
−Blogger or Wordpress.com • For sites:
−Weebly or WIX−Protecting your site