Healthy Sugar Alternatives: Why Stevia will change the World!€¦ · Healthy Sugar Alternatives: Why Stevia will change the World! Mel C. Jackson, Ph.D. Chief Science Officer. Sweet

Healthy Sugar Alternatives:Why Stevia will change the

World!Mel C. Jackson, Ph.D.Chief Science OfficerSweet Green Fields

Agenda>> Obesity and Diabetes is the Global Problem

• Continuing trend of morbid obesity and diabetes globally• This has already led to significant health care costs associated with

these diseases• What is the likely cause of this global health and cost issue?• What are countries doing to counteract this?

>> Stevia is the Global Answer• Stevia offers a natural, cost saving alternative to sugar that now

tastes good.>> Manufacturing and Application Challenges

• Sugar reduction and elimination technologies and their application to stevia

From: Obesity Update © OECD 2014

From: Obesity Update © OECD 2014

From: Global Report on Diabetes © WHO

From: Global Report on Diabetes © WHO

US per capita Sugar consumption vs WHO 10% Recommendation

From: Global Report on Diabetes © WHO

Health Care Costs for Diabetes

What is being Done?

Since the WHO data was collected, Mexico has doubled its tax on sugar sweetened beverages. It is expected to further increase the effects seen above.

From: Global Report on Diabetes © WHO

Mega-trend of Sugar Reduction

The global sugar substitutes market was estimated at $11.5 Billion in 2014 and is expected to reach $14.3 Billion by 2019, growing at a CAGR of 4.5% for the same period.

The global sugar substituted market in 2014 was dominated by the high intensity sweeteners segment (50.2%), while the flourishing F&B sector drives its stevia segment to grow at a CAGR of 17.6% till 2019.

Source: Research and Markets, Sugar Substitutes Market by Type, by Sub-type & by Application - Global Trends, Forecasts to 2019

So what is Stevia?

From the stevia leafNaturalNon-calorificNo glycemic indexSafe

Regulatory Compliance

Nine named steviol glycosides in the 73rd FAO JECFA (2010) report:SteviosideRebaudioside ARebaudioside BRebaudioside CRebaudioside DRebaudioside FDulcoside ARubusosideSteviolbioside

What is Stevia?

Recommended acceptable daily intake (ADI) of steviol equivalents: 4mg/kg body weight/day (EFSA)= 280 mg steviol equivalents = 840 mg/day of RA

An example: A 335ml can of soda containing 200 ppm RA would contain 67mg of RA.An average man would have to consume around 13 cans of soda a day to reach the acceptable daily limit and do that every day of his life.

Stevia vs. Other Mainstream Non-nutritive Sweeteners

Source : Mintel Report: Ingredient Insights: Non-nutritive Sweeteners

Source : Mintel Report: Ingredient Insights: Non-nutritive Sweeteners

Source: Leatherhead Food Research / Mintel Report: Intense Sweeteners International Report December 2013

Stevia vs. Other Mainstream Non-nutritive Sweeteners

What could the true cost of sugar be …and the savings with Stevia.

Stevia Challenges and Technologies

Regulatory InconsistencyDifferent countries have different regulations on types of steviol glycosides and usage rates in food and beverage categories

US FDA sees limits in use of steviol glycosides as self-limiting – 95% TSG

EU has 95% TSG but limits type of steviol glycosides to minimum 75% combined RA and Stevioside. In addition, no more than 80ppm steviol equivalents (approx. 240ppm RA) to be used in non-alcoholic beverages.

China – not less than 85% TSG

Japan >80% in RebA, Stevioside, Reb C and Dulcoside A.

Know your target country

Physical Chemical CharacteristicsDifferent crystalline structure from sugar. Difficult to incorporate with sugar –settling – stratifying.

SGF and others have developed technologies to coat sugar with stevia. Result is clear crystal indiscernible from sugar. Opportunity

Sugar Coating Method

Hot air

sugar

nozzle

Stevia solution

atomize

Fluid bed

Stevia = 200-250× SEVFluidized bed of sugarSpray 0.5-1% stevia soln.Atomized to coat sugarDry

RA99 SGF Proprietary Composition

Superior SolubilityBetter TasteSuitable for Liquid concentrates

Solubility

High RA content stevia extract – better taste – lower solubility.

New technology =New Stevia Generation

The New Stevia Generation in Successful Sugar Replacement and Reduction

New Stevia Generation in diet cola

0.00

1.00

2.00

3.00

4.00

5.00

6.00Sweet

Bitter

Linger

Overall Like

New Stevia vs. RA99sole sweetener Cola

500ppm New Stevia 500ppm RA99

3.00

4.00

5.00

6.00Sweetness

Bitter Linger

Sweet Linger

AstringencyFruity

Offtaste/chemic

al

Ov Like

New Stevia vs. RA97 Sole Sweetener in Vitamin Water

Beverage 180ppm New Stevia

180ppm RA97

Naturally sweetened

Zero calorie

Sugar free

New Stevia Generation in zero calorie vitamin water (Acai Blueberry Pomegranate)

3.00

4.00

5.00

6.00

7.00Sweetness

Bitter Linger

SweetLinger

AstringencyFruity

Offtaste/chemi

cal

Ov Like

Intesse vs. RA97 in Orange juice

250ppm New Stevia 250ppm RA97

New Stevia Generation in Orange Juice Drink (50% Sugar Reduction)

Naturally sweetened

50% sugar reduction: 11 g vs. 22 g per 240ml serving (3.75% vs. 9%)

45% calorie reduction: 60 vs. 110 calorie

42% juice

Take Home MessageObesity and Diabetes are global epidemicsSugar is one of the major causesStevia is an all natural high potency sweetenerIt now tastes good!Given the cost of health care etc. associated with obesity and diabetes, stevia is a cheaper, healthier alternative to high sugar intake.

STEVIA WILL CHANGE THE WORLD!

Thank you!

Please visit us at booth #204