Transcript
Monetising social commerce
Incremental Sales for BrandsPerformance Insights
October 2014
Ecommerce is booming globally - sales to reach $483billion in North America in 2014 alone
Access to and consumption of data is increasing exponentially
With the bombardment of online advertising, consumers trust brands less and less
Proliferation of online influencers and bloggers, utilizing technology to reach audiences
Led to the rise and imminent global explosion of social commerce
Global social commerce revenues will rise from $5bn in 2011 to $30bn in 2015
“We’re in the midst of a profound structural shift from physical to digital retail….its happening faster
than I could have imagined.
Jeff Jordan, Andreessen Horowitz, Jan14
Social commerceThe global trend
1. Find
Great deals from all over the internet
and add them to a single shopping
destination
2. Share
Share deals and recommendations
across social contacts in seconds
3. Earn
Get rewarded in cash when others buy
the product you added and/or shared
How it worksShoppable pinterest
- great for discovery, but cant buy the pins and often can’t find the product for sale
- same discovery experience, but every “pin” is shoppable
Incentivised network effect
Users receive payment for converted sales
Everyone along graph gets paid
Affiliate marketing for the masses
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Incremental SalesViral & network effect
PartneringBenefits for merchants
What you and your clients get:
• Ability to show a completely new model to your clients – evolution of cashback/vouchers
• Unlocking social media and social commerce
• Easy way to reward loyal brand advocates, while haveyouseen does all the work
• Incremental sales – not cannibalising like cashback
• We unlock the data about influencers in the social graph
• Allowing you to target bigger and more relevant audiences
• Internet wide shopping behaviour
• Facebook “New Zero” solution – the end of organic reach
• Journey shouldn’t end at checkout – incentivised social sharing ensures your brand gets recognition
from customers at the moment they are most passionate about their purchase
• Could take the form of a button, a banner, an image or even a text link
• Appears as a dynamic HTML overlay on your page that is not directly integrated
Share Widget
Share Widget
Checkout Widget
This example shows the flow the checkout widget would take in sharing the users purchases
Checkout Widget
Incentive
Giving the user a
reason to share with
friends
Items
Letting the user
choose one, some or
all of their purchases
Share
Selection of user’s
preferred social
networks
Done
The user earns
immediately if there is
a reward campaign
Posts straight into the Facebook Stream – the same as a paid post
Social Media
Community platform
Product page on haveyouseen
for more information, please email ben@haveyouseen.com
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