haveyouseen Power Pitch

Monetising social commerce

Incremental Sales for BrandsPerformance Insights

October 2014

Ecommerce is booming globally - sales to reach $483billion in North America in 2014 alone

Access to and consumption of data is increasing exponentially

With the bombardment of online advertising, consumers trust brands less and less

Proliferation of online influencers and bloggers, utilizing technology to reach audiences

Led to the rise and imminent global explosion of social commerce

Global social commerce revenues will rise from $5bn in 2011 to $30bn in 2015

“We’re in the midst of a profound structural shift from physical to digital retail….its happening faster

than I could have imagined.

Jeff Jordan, Andreessen Horowitz, Jan14

Social commerceThe global trend

1. Find

Great deals from all over the internet

and add them to a single shopping

destination

2. Share

Share deals and recommendations

across social contacts in seconds

3. Earn

Get rewarded in cash when others buy

the product you added and/or shared

How it worksShoppable pinterest

- great for discovery, but cant buy the pins and often can’t find the product for sale

- same discovery experience, but every “pin” is shoppable

Incentivised network effect

Users receive payment for converted sales

Everyone along graph gets paid

Affiliate marketing for the masses

£

£

£ £ £

£ £

£

£

£

£

£

£

Incremental SalesViral & network effect

PartneringBenefits for merchants

What you and your clients get:

• Ability to show a completely new model to your clients – evolution of cashback/vouchers

• Unlocking social media and social commerce

• Easy way to reward loyal brand advocates, while haveyouseen does all the work

• Incremental sales – not cannibalising like cashback

• We unlock the data about influencers in the social graph

• Allowing you to target bigger and more relevant audiences

• Internet wide shopping behaviour

• Facebook “New Zero” solution – the end of organic reach

• Journey shouldn’t end at checkout – incentivised social sharing ensures your brand gets recognition

from customers at the moment they are most passionate about their purchase

• Could take the form of a button, a banner, an image or even a text link

• Appears as a dynamic HTML overlay on your page that is not directly integrated

Share Widget

Share Widget

Checkout Widget

This example shows the flow the checkout widget would take in sharing the users purchases

Checkout Widget

Incentive

Giving the user a

reason to share with

friends

Items

Letting the user

choose one, some or

all of their purchases

Share

Selection of user’s

preferred social

networks

Done

The user earns

immediately if there is

a reward campaign

Posts straight into the Facebook Stream – the same as a paid post

Social Media

Community platform

Product page on haveyouseen

for more information, please email [email protected]