Transcript
Happy ResortsThe Importance of Organization Structure
Group 3Francine Collantes
Leeyhan Frank DizonBrian Garcia
Mary Rose MonederoMartin Reyes
Ma. Camille VillagarciaMeghann Zaragoza
10 August 2010
Happy ResortsThe Importance of Organization Structure
1. An Overview of the Hospitality Industry
2. Happy Resort’s Organizational Objective & Strategic Intent
3. Answers to Case Questions
1. An Overview of the Hospitality Industry
• consists of broad category of fields within the service industry– Lodging– Restaurants– Event Planning– Theme Parks– Transportation– Cruise Line
1. An Overview of the Hospitality Industry
• Requires huge capital
• Framework of jobs and departments must be directed toward achieving the organization’s objectives
In other words, the structure of a lodging business must be
consistent with its strategy.
2. Happy Resort’s Organizational Objective & Strategic Intent
• To design organization charts based on the following assumptions
Case 1: establish a new resort business on a small Caribbean island
Case 2: 7 yrs - already owns hotel and resort facilities Case 3: 10 yrs - together with partners, now owns 80
Happy Resorts facilities in the ff areas:North America * Central America * South America * Caribbean * South Pacific
*** Also operates a cruise ship
2. Happy Resort’s Organizational Objective & Strategic Intent
CASE NO.APPLICABILITY TO:
DESCRIPTION / JUSTIFICATIONPORTER’S DISCIPLINE OF MARKET LEADERS
1. PENETRATE THE MARKET
Cost Leadership
Customer Intimacy
• As a startup company, we would like to first introduce ourselves to the market in order to stabilize our client patronage and sales. • We would also like to sustain profitability for a longer period of time, while keeping our organization simple and making getting to know our customers on a more in-depth level as compared to competitors• Looks at varying behaviors of customers
2. EXPAND THE MARKET AND DIVERSIFY SERVICES
Differentiation Strategy
Product Leadership
• Main goal is to maximize the strengths and competitive advantages of the company• Works on the premise that the company now caters to varying or mixed reasons for patronizing the business (safety, efficient service, relaxing environment, cost efficient)• Looks at differentiating itself from competitors and offering value-added service to enable continued growth
3. MAINTAIN POSITIONING
Cost Leadership
Operational Excellence
• Improving cost-effectiveness will allow the company to exercise greater selectivity in terms of products to be offered and functions to be performed, thereby sustaining competitive edge in the industry; • Provides sharpened distribution and hassle-free service;• Maintains management systems thru SOPs
3. Answers to Case Questions
• CASE 1: Cost Leadership & Customer Intimacy
• CASE 2: Differentiation & Product Leadership
• CASE 3: Cost Leadership & Operational Excellence
CASE 1: Cost Leadership & Customer Intimacy
3. Answers to Case Questions
GENERAL MANAGER
FOOD & BEVERAGE
ACCOUNTING ROOMS HUMAN RESOURCE
SALES & MARKETING
• Food Production• Food Services• Room Service• Beverage Manager• Convention & Catering• Stewarding
• Asst Controllers• Finance Operations• Purchasing• Food & Beverage Controller• Credit Systems
• Reservations• Front Desk/Office• Housekeeping• Laundry• Security• Engineering
• Employee Recruitment• Benefits Manager• Training
• Sales Manager
Case 2: Differentiation & Product Leadership
3. Answers to Case Questions
GENERAL MANAGER
FOOD & BEVERAGE
FRONT OFFICE
HOUSEKEEPING
CHEF ENGINEERING HUMAN RESOURCE
SALES & MKTG
SECURITY
• Manager• Asst Mgr• Restaurant Mgr• Banquet Mgr • Sr. Captain• Captain• Stewards
• FO Manager• Lobby Mngr• FO Exec• FO Asst• Trainee
• Manager• Sr Manager• Asst Manager• Supervisor• Chamber Maid
• Exec Chef• Asst Exec Chef• Sous Chef• Chef de Parte• Commies• Stewards
• Chief Eng• Asst Chief Eng• Supervisor• Asst Eng
• Manager• Supervisor• Executive• Trainee
• Manager• Supervisor• Accountant
• Manager• Supervisor• Guard
REGIONAL MANAGER
CHIEF EXECUTIVE OFFICER
REGIONAL MANAGERCaribbean
REGIONAL MANAGERMexico
REGIONAL MANAGERSouth Pacific
TOP EXECUTIVESTOP EXECUTIVES
MIDDLE – LINE STAFFMIDDLE – LINE STAFF
CONTROLLER
• Controller• Asst Controller• F&B Controller• Purchasing• Storeroom• General Cashiers• Timekeepers
CASE 3: Cost Leadership & Operational Excellence
3. Answers to Case Questions
CHIEF EXECUTIVE OFFICERREGIONAL STRUCTUREREGIONAL STRUCTURE
RESORTSOPERATIONS
HOTELSOPERATIONS
CRUISE SHIPOPERATIONS
PresidentN. America
EVP & CFO SVPCruise Ship
PresidentC. America
PresidentS. America
PresidentCaribbean
PresidentS. Pacific
FOOD & BEVERAGE
FRONT OFFICE
HOUSEKEEPING
CHEF ENGINEERING HUMAN RESOURCE
SALES & MKTG
SECURITY CONTROLLER
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3
1 2 3 1 2 3 1 2 3 1 2 3 1 2 3
PRESIDENT
GENERAL MANAGER
DEPARTMENTSDEPARTMENTS
Happy ResortsThe Importance of Organization Structure
Group 3Francine Collantes
Leeyhan Frank DizonBrian Garcia
Mary Rose MonederoMartin Reyes
Ma. Camille VillagarciaMeghann Zaragoza
10 August 2010
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