Transcript
YO U R KI DS ’ P E RS O N A L G UAR D IA N
FOR KIDS
FOR PARENTS
FOR HOME
SEASONAL/THEMATIC
BRAND IDENTITY - TARGET
BLUE
BUBBLE
WATER
DROP
HAND
BRAND IDENTITY - LOGO
FUNCTIONAL BENEFITS EMOTIONAL BENEFITS Precise dosage
Alcohol-free Non-stick
Good smell Safe for children
Big bottle & refill Portable
Easy
Amusing Happiness Cleanliness Freshness
BRAND IDENTITY
BRAND PERSONALITY SINCERITY EXCITEMENT Family-oriented
Honest
Thoughtful
Caring
Cheerful
Happy
Trendy Provocative
Young Lively
Outgoing Fun
BRAND EQUITY – BRAND AWARENESS
EDUCATION
HYGIENE
COMMUNICATION
DISTRIBUTION
EVENTS
BRAND EQUITY – BRAND ASSOCIATION
NICE
SIMPLE
FUNNY
BUBBLE WASH
CLEAN
ANTI-GERMS
HANDS
HEALTH
BRAND EQUITY – BRAND LOYALTY
CREATE DEPENDENCE
INNOVATION CUSTOMIZATION DESIGN
CONTEST
BRAND EQUITY PERCEIVED QUALITY
QUALITY PRODUCT
TESTED PRODUCT
ADVERTISING &
INTERNATIONAL MARKET
ADVERTISING CAMPAIGN
CAMPAIGN - RATP
INTERNATIONAL MARKET
USE THE SAME LOGO WORLDWIDE
INTERNATIONAL MARKET
ASIA/MUSLIM SCANDINAVIAN/ CANADA/RUSSIA
JAPAN
THANK YOU SUPAT IMYOO SISSI VARGAS VINCENT GUILLOT FADOUA LAHKIM JANONA KUDRATOVA
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