Top Banner
20

Hand Sanitizer - Brand Management

Jul 16, 2015

Download

Business

paioopai
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Hand Sanitizer - Brand Management
Page 2: Hand Sanitizer - Brand Management

YO U R KI DS ’ P E RS O N A L G UAR D IA N

Page 3: Hand Sanitizer - Brand Management

FOR KIDS

Page 4: Hand Sanitizer - Brand Management

FOR PARENTS

Page 5: Hand Sanitizer - Brand Management

FOR HOME

Page 6: Hand Sanitizer - Brand Management

SEASONAL/THEMATIC

Page 7: Hand Sanitizer - Brand Management

BRAND IDENTITY - TARGET

Page 8: Hand Sanitizer - Brand Management

BLUE

BUBBLE

WATER

DROP

HAND

BRAND IDENTITY - LOGO

Page 9: Hand Sanitizer - Brand Management

FUNCTIONAL BENEFITS EMOTIONAL BENEFITS Precise dosage

Alcohol-free Non-stick

Good smell Safe for children

Big bottle & refill Portable

Easy

Amusing Happiness Cleanliness Freshness

BRAND IDENTITY

Page 10: Hand Sanitizer - Brand Management

BRAND PERSONALITY SINCERITY EXCITEMENT Family-oriented

Honest

Thoughtful

Caring

Cheerful

Happy

Trendy Provocative

Young Lively

Outgoing Fun

Page 11: Hand Sanitizer - Brand Management

BRAND EQUITY – BRAND AWARENESS

EDUCATION

HYGIENE

COMMUNICATION

DISTRIBUTION

EVENTS

Page 12: Hand Sanitizer - Brand Management

BRAND EQUITY – BRAND ASSOCIATION

NICE

SIMPLE

FUNNY

BUBBLE WASH

CLEAN

ANTI-GERMS

HANDS

HEALTH

Page 13: Hand Sanitizer - Brand Management

BRAND EQUITY – BRAND LOYALTY

CREATE DEPENDENCE

INNOVATION CUSTOMIZATION DESIGN

CONTEST

Page 14: Hand Sanitizer - Brand Management

BRAND EQUITY PERCEIVED QUALITY

QUALITY PRODUCT

TESTED PRODUCT

Page 15: Hand Sanitizer - Brand Management

ADVERTISING &

INTERNATIONAL MARKET

Page 16: Hand Sanitizer - Brand Management

ADVERTISING CAMPAIGN

Page 17: Hand Sanitizer - Brand Management

CAMPAIGN - RATP

Page 18: Hand Sanitizer - Brand Management

INTERNATIONAL MARKET

USE THE SAME LOGO WORLDWIDE

Page 19: Hand Sanitizer - Brand Management

INTERNATIONAL MARKET

ASIA/MUSLIM SCANDINAVIAN/ CANADA/RUSSIA

JAPAN

Page 20: Hand Sanitizer - Brand Management

THANK YOU SUPAT IMYOO SISSI VARGAS VINCENT GUILLOT FADOUA LAHKIM JANONA KUDRATOVA