Guy Fraker - from Risk to Opportunity

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From Risk To OpportunityGuy Fraker

Founder: Knowledge Services @

AutonomouStuff, LLC

Co-Founder &CEO : get2kno, Inc.

You Inspire

Mission & Passion:Grow Access as an Alternative to Ownership

Why: Access Empowers

Learned to manage “risk”.........

“Of course not.....you haven’t learned it yet. First learn, then do and accomplish anything”

“Millions come and see these mountains. Only a few reach for them. I

can’t imagine those who do are ever the same.

“If you don’t try- won’t you always wonder..”

Diagnosing “Risk” to create Opportunity Weak

SignalsThen Ask-“What If?”

Launch New Entity

Form Collaborativ

e Team-Research

DEEP DIVE: Create Multiple Scenarios

ID:1. Core Risk

2. Core Opps

Ideation

Over a decade collaborating with the

best

Personal Transportation-Always Scaled To Culture

The “Haves” = Ownership

Shared Mobility Has a Deep

History As Well

1920‘s: The Stars Aligned

And car ownership went viral

1950‘s: The Interstate Highway Act

Explosion in Ownership &

VMT

Challenge: Innovation is counter-intuitive- causes REACTION

Data Source : Dr. Ray Kurzweil MD, PhD CEO Kurzweil Technologies, Inc

Zone

of

Dist

ress

Recognize

Problem or

opportunity

Plan &

Act

Solution

The Greatest Risks Are Often Internal

What

pre

vent

s at

tain

ing id

eal so

luti

ons?

A: With questions: 5 W’s

Q: How do we learn to think differently?

Pace changes everything- It can also work against you

10 15 20

Skip? React? Hope to follow?

Execute Grow Lead

Chris Anderson; The Long Tail, 2007, 2008

Car Share?

Tourism Unions

Car Ownership? P&C Ins ?

Taxis

Pre Web= 5-10 years; Now= 24-36 months

2. Market development:Extend the core into new markets

4. Diversification:

Create a new future

1. Start-up Market Penetration:Better positioning with improved products and

services

3. Product Development:How to redefine/redeploy to create new

products?

New

Existing

ExistingNew

Consumers

Maturation of a New Industry

As a Sector Grows,Existing

Industry Scale Forces React-Default Mode

Risk: Hype vs Genuine

Products

Respect The Role Others Own

Educate, Collaborate, Embrace

Balance = Maximum Efficiency

•Individual firm: Compete & Grow

•As an industry (Shared Mobility): Be Pro-Active, Collaborate, Tell Our Story

Together, We Will Succeed

China will build new 20 cities every year until 2050

to keep up with the migration from rural to

urban

India: 1 million people migrate from rural to urban……

per week.

Improving 1 billion lives within 1 decade

“Only a few can reach for them. Those

that do will never be the same”

•guy@get2kno.com or

•gfraker@autonomoustuff.com

•@cre8tfutures

• 309-660-5238

• guycf4

Thank you!