GSummit SF 2014 - Rituals, Selfies and Cult Connection : A Vision for the Future of True Loyalty by Barry Kirk @barrykirk
Post on 27-Jan-2015
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Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of
True Loyalty
Barry Kirk, Loyalty Strategy Guy@barrykirk
#Nerd #The1970sRocked2
Rational Economic
Model $Debunked
PositiveNegative
High Emotion
Low Emotion
What else do we talk about when we
talk about brand loyalty?
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TOPIC RANK
Vacations 1Women’s Rights 2US Politics 3Television 4Politics/Social Issues 5LGBT Issues 6Budget Negotiations 7UK Politics 8Religion 9Family Life 10US Economy 11Sports 12Animal Rights 13Sea Travel 14Health Insurance Coverage 15College Sports 16Federal Reserve & Banking 17US Government 18
What else do we talk about when we
talk about brand loyalty?
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TransactReward Target
Retain
Grow Trust
ChallengeRespect
Tease
Delight
HONOR
Cult Loyalty
True Loyalty
Mercenary Loyalty
Inertia Loyalty
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#CultLoyalty
RitualRitualHabit Disruption!Disruption!
Enable #BrandRituals
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Earn Burn
Yearn
Connecting + Commenting + Curating
We are Selfie Nation
Trophy Value
#SelfieValue
#SelfieValue
#cultloyalty
#brandrituals
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Rituals, Selfies and Cult Connection: A (Brief) Vision for the Future of
True Loyalty
Barry Kirk, Loyalty Strategy Guy@barrykirk
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