Grant Lilly

Grant Lilly

Interim Chief ExecutiveTourism Industry Association New Zealand

TRENZ 2012

• 270 NZ Exhibitors• 27 first time Exhibitors• 50+ new products• 308 Buyers

Average number of overnight leisure trips expecting to take within NZ in the next six months – over time

Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry

Association New Zealand and conducted by Colmar Brunton

– May 2012 –

Sep 2009

Feb 2010

May 2010

Aug 2010

Dec 2010

Mar 2011

Jun 2011

Sept 2011

Dec 2011

May 2012

1

1.5

2

2.5

3

3.5

4

2.42.2 2.3 2.4 2.3 2.3

2.72.4 2.3 2.3

Finances 74Too busy at work 44Family commitments 20Too busy outside work17Didn’t have enough leave 20Other 20

What’s stopping people from travelling more?

Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry

Association New Zealand and conducted by Colmar Brunton

– May 2012 –

Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry

Association New Zealand and conducted by Colmar Brunton

– May 2012 –

Rotorua

(also top in Dec 2011)

(also 5th in Dec 2011)

* These are the destinations within NZ respondents would most like to visit in the next 6 months. Based on those taking personal trips in NZ in the next 6 months (n=921)

Auckland

Christchurch

(also 2nd in Dec 2011)

(also 3rd in Dec 2011)

(also 4th in Dec 2011)

Queenstown

1

2

3

4

5

Wellington

New Zealand’s hot spots for an autumn/winter holiday

Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry

Association New Zealand and conducted by Colmar Brunton

– May 2012 – In the next six months:

7%

4%

of New Zealanders will be skiing

2%

will be snowboarding

will be doing both.

Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry

Association New Zealand and conducted by Colmar Brunton

– May 2012 – Preferred methods of finding and booking accommodation…

6%

7%

15%

20%

26%

51%

62%Online accommodation website

Online or email directly with accommodation provider

Visit to travel agent or store

Online or email through local tourist info/attraction provider

Telephoning accommodation provider

Find accommodation on arrival

Other

* Based on NZers who stay

in accommodation. NB respondents

could select more than one

answer.

• Mondayising Waitangi & Anzac Days

• Cycle trails

• National events strategy

• Local government

• Political recognition

• Major foreign exchange earner

• Value to other sectors

• Regional value

• Export leverage

• Quality infrastructure

• National convention centre

• Cruise ship port facilities

• Environment

• Christchurch

• The border

• SmartGate

• Visa processing

• Air connectivity

• Government taxes

• Relevant and timely information:

• visitor expenditure• service• quality and length of stay