Grant Lilly Interim Chief Executive Tourism Industry Association New Zealand
Feb 24, 2016
Grant Lilly
Interim Chief ExecutiveTourism Industry Association New Zealand
TRENZ 2012
• 270 NZ Exhibitors• 27 first time Exhibitors• 50+ new products• 308 Buyers
Average number of overnight leisure trips expecting to take within NZ in the next six months – over time
Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry
Association New Zealand and conducted by Colmar Brunton
– May 2012 –
Sep 2009
Feb 2010
May 2010
Aug 2010
Dec 2010
Mar 2011
Jun 2011
Sept 2011
Dec 2011
May 2012
1
1.5
2
2.5
3
3.5
4
2.42.2 2.3 2.4 2.3 2.3
2.72.4 2.3 2.3
Finances 74Too busy at work 44Family commitments 20Too busy outside work17Didn’t have enough leave 20Other 20
What’s stopping people from travelling more?
Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry
Association New Zealand and conducted by Colmar Brunton
– May 2012 –
Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry
Association New Zealand and conducted by Colmar Brunton
– May 2012 –
Rotorua
(also top in Dec 2011)
(also 5th in Dec 2011)
* These are the destinations within NZ respondents would most like to visit in the next 6 months. Based on those taking personal trips in NZ in the next 6 months (n=921)
Auckland
Christchurch
(also 2nd in Dec 2011)
(also 3rd in Dec 2011)
(also 4th in Dec 2011)
Queenstown
1
2
3
4
5
Wellington
New Zealand’s hot spots for an autumn/winter holiday
Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry
Association New Zealand and conducted by Colmar Brunton
– May 2012 – In the next six months:
7%
4%
of New Zealanders will be skiing
2%
will be snowboarding
will be doing both.
Mood of the New Zealand TravellerAn AA survey released by the Tourism Industry
Association New Zealand and conducted by Colmar Brunton
– May 2012 – Preferred methods of finding and booking accommodation…
6%
7%
15%
20%
26%
51%
62%Online accommodation website
Online or email directly with accommodation provider
Visit to travel agent or store
Online or email through local tourist info/attraction provider
Telephoning accommodation provider
Find accommodation on arrival
Other
* Based on NZers who stay
in accommodation. NB respondents
could select more than one
answer.
• Mondayising Waitangi & Anzac Days
• Cycle trails
• National events strategy
• Local government
• Political recognition
• Major foreign exchange earner
• Value to other sectors
• Regional value
• Export leverage
• Quality infrastructure
• National convention centre
• Cruise ship port facilities
• Environment
• Christchurch
• The border
• SmartGate
• Visa processing
• Air connectivity
• Government taxes
• Relevant and timely information:
• visitor expenditure• service• quality and length of stay