Transcript
BY ANMOL DESAI ASHUTOSH GUPTA NEHA DUBEY RAJAT GOENKA UMANG DOSHI YASH DAWDA
Larry Page
Co-Founder & President, Products
Sergey Brin
Co-Founder & President, Technology
SERVICES OFFERED BY GOOGLE
• This list of Google services
includes desktop services
• Mobile and online services released
or acquired by Google.
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GOOGLE PRODUCTS & EVOLUTION
1996 1998 2000 2002 20062004 2010
?
Google in Market
GOOGLE USERS
Global Market Share in Search
Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day
53.30%20.10
%
13.60%
13.00%
GoogleYahooMSNOthers
Google’s Global Presence
181 Countries at Present
Google’s Competition Zone
COMPETITIVE ZONE
SEARCH
COMPETITIVE ZONE
Advertising
Google’s business model How Google makes
money through Targeted Advertising
Search – Find – Ad - click!$$
Buying Cycle “AIDA” – “Googled”:
Source: Google Adwords
1. AttentionSEARCH
2. InterestFIND OK
3. DesireADS
4. ActionCLICK/$
Adwords (1)
Google’s cash
– Simple but highly effective
Simple text based ads
Can you imagine that these little text ads could generate billions of dollars of revenue for Google?
They do!
Adwords (2)
Google’s cash cow –Simple but highly effective
Simple text based ads: Example
Adwords (3)
Contextual targeting on Google’s Content Network:
Here > NY Times
How does it work?
Banner-Ad Served by Google
Adwords (4)Contextual targeting on Google’s Content Network: Here > games.com
VideoAd Served by DoubleClick
(Google)
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The Vision
To make search engines so powerful they would understand
"everything in the world".
The Mission
To organize the world's information and make it universally
accessible and useful.
The Focus
Google continues to focus on innovation and on the user experience.
GOOGLE OFFICE ENVIORNMENT
GOOGLE “DOODLES”
FUTURE OF GOOGLE
• Below are 3 Google experiments at
GOOGLE X LABS
– Google Glasses
– Google Self-Driving Car
– Chrome OS
Google Glasses
Google Self-driving Car
Chrome OS
SWOT ANALYSIS
• STRENGTHS
• Consistent innovations
• The most efficient
search engine
• Wide range offerings
• Concentration on
consumers
• WEAKNESSES
• All the products not
known to the
consumers
• Over dependence on
contextual advertising
for revenue
SWOT ANALYSIS
• Opportunities
• Search continues…
• Today is the world of
computer literacy
• Mobile technologies add
another opportunity.
• Cheaper global
telecommunication costs
open new markets
• Threats
• Legal issues about
information stores
• Threats from core
competitors (developing
search engine)
• Users get confused.
• “Some say Google is God. Others say Google is
Satan. But if they think Google is too powerful,
remember that with search engine unlike other
companies, all it takes is a single click to go
another search engine.”
- Sergey Brin
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