Google

BY ANMOL DESAI ASHUTOSH GUPTA NEHA DUBEY RAJAT GOENKA UMANG DOSHI YASH DAWDA

Larry Page

Co-Founder & President, Products

Sergey Brin

Co-Founder & President, Technology

SERVICES OFFERED BY GOOGLE

• This list of Google services

includes desktop services

• Mobile and online services released

or acquired by Google.

28

GOOGLE PRODUCTS & EVOLUTION

1996 1998 2000 2002 20062004 2010

?

Google in Market

GOOGLE USERS

Global Market Share in Search

Total search in year 2010 99.57 BnGoogle is doing 138.1 Mn search per day

53.30%20.10

%

13.60%

13.00%

GoogleYahooMSNOthers

Google’s Global Presence

181 Countries at Present

Google’s Competition Zone

COMPETITIVE ZONE

SEARCH

COMPETITIVE ZONE

Advertising

Google’s business model How Google makes

money through Targeted Advertising

Search – Find – Ad - click!$$

Buying Cycle “AIDA” – “Googled”:

Source: Google Adwords

1. AttentionSEARCH

2. InterestFIND OK

3. DesireADS

4. ActionCLICK/$

Adwords (1)

Google’s cash

– Simple but highly effective

Simple text based ads

Can you imagine that these little text ads could generate billions of dollars of revenue for Google?

They do!

Adwords (2)

Google’s cash cow –Simple but highly effective

Simple text based ads: Example

Adwords (3)

Contextual targeting on Google’s Content Network:

Here > NY Times

How does it work?

Banner-Ad Served by Google

Adwords (4)Contextual targeting on Google’s Content Network: Here > games.com

VideoAd Served by DoubleClick

(Google)

43

The Vision

To make search engines so powerful they would understand

"everything in the world".

The Mission

To organize the world's information and make it universally

accessible and useful.

The Focus

Google continues to focus on innovation and on the user experience.

GOOGLE OFFICE ENVIORNMENT

GOOGLE “DOODLES”

FUTURE OF GOOGLE

• Below are 3 Google experiments at

GOOGLE X LABS

– Google Glasses

– Google Self-Driving Car

– Chrome OS

Google Glasses

Google Self-driving Car

Chrome OS

SWOT ANALYSIS

• STRENGTHS

• Consistent innovations

• The most efficient

search engine

• Wide range offerings

• Concentration on

consumers

• WEAKNESSES

• All the products not

known to the

consumers

• Over dependence on

contextual advertising

for revenue

SWOT ANALYSIS

• Opportunities

• Search continues…

• Today is the world of

computer literacy

• Mobile technologies add

another opportunity.

• Cheaper global

telecommunication costs

open new markets

• Threats

• Legal issues about

information stores

• Threats from core

competitors (developing

search engine)

• Users get confused.

• “Some say Google is God. Others say Google is

Satan. But if they think Google is too powerful,

remember that with search engine unlike other

companies, all it takes is a single click to go

another search engine.”

- Sergey Brin

Source : www.google.com