Page 1 Good, Better, BEST Practices!
Patty Morgan-Seager, Seager Marketing
&
Steve Matre, Sherman Residential
Page 2 Out-of-the-box Telephone Voice Mail!
Page 3 Conquer the Geographical Challenge
with Technology…share, share, share!
Page 4 Incorporate New Leasing Strategies AND
Incentives weekly!
Page 5 Get rid of the survival language! Let’s move
on!
Page 6 New Hire Orientation 30-day Checklist!
Page 7 Healthy Competition is Good!
Page 8 Create Target / Star Apartments on a
weekly basis!
Page 9 Revisit your Service Request Protocol…
FOLLOW UP!
Page 10 How Do You Eat an Elephant?
*One bite at a time!*
Page 11 Everyone is a Trainer – do “Train the Trainer”
Sessions!
Page 12 Weekly motivational quote!
Page 13 Change Your Prices Every Day!
Page 15 Re-invent your Renewal Strategies!
Page 16 Little things make big differences!
Page 17 Re-focus your Follow-up with Technology!
Page 19 Upgrade All Associates’ Computer Talents!
Page 21 “Best Practices” Meetings!
Page 22 Special of the Day!
Page 24 Be Flexible and Proactive!
Page 25 Learn How to Tell the Truth Effectively!
Page 26 Assurance of Quality
Page 27 Embrace Generational Differences..AND
similarities.
Page 28 Telephone Closing Incentives
Page 29 Extend your Resident Relationships beyond
price!
Page 30 Encourage Out-of-Body Experiences
Page 31 Support Pet Projects!
Page 32 Memorable Move-In Day!
Page 33 Create a Resident Retention “Plan”
versus random events.
Page 35 Address Collections and Payment Options:
Debit, Credit, ACH, and Other Income!
Page 36 Community Ambassadors!
Page 37 Teach Professional Etiquette!
Page 38 Practice the “Internet Golden Hour Rule”
Page 39 Explore recruiting and interviewing…creatively!
Page 40 Third Party Salesman
Page 41 Re-focus on your Internet marketing and
leasing!
Page 42 Mystery Shopping Programs with Instant
Rewards!
Page 43 Mechanization of EVERY process!
Page 45 Set REALISTIC Goals, and teach how to set
goals!
Page 47 Stop Cookie Cutter Management!
Page 48 Create Your Own Reality!
Page 49 Use your Web sites IMMEDIATELY with phone prospects!
Page 50 Be Present..SMILE!
Page 51 Begin the Lease Transaction so that
we’re all on the SAME page!
Page 52 Contact Us….
Steve MatreVice President – OperationsSHERMAN RESIDENTIAL2 North La Salle StreetSuite 1725Chicago, IL 60602(312) 795-4721 Direct(312) 425-0020 FaxSteveM@bes.com E-mailwww.bes.com Web!
Patty Morgan-SeagerPresidentSEAGER MARKETING9089 Moors Place NorthDublin, OH 43017(614) 761-2567 Direct(614) 761-8587 FaxPattyMorgan@seagermarketing.com E-mail
www.seagermarketing.com Web!