Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites

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Going Full Throttle: How to Speed Time to Market on Marketing Campaign Sites

Bryan House VP Global Accounts"

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Upcoming Webinars!•  Feb18th – Top 10 Drupal modules in 20 Minutes •  Feb 19th – Best Practices for Drupal Adoption •  Feb 20th – How to Work with Media in Drupal •  Feb 18th - How to Build a Great Drupal Team •  Feb 27th – Tell the Right Story to the Right People at the

Right Time, Integrating Content, Community and Commerce

https://www.acquia.com/resources/webinars

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Acquia is Hiring!!

•  Do you love working with Drupal? •  Acquia is hiring in North America, Europe and

Australia •  acquia.com/careers

–  Support –  Design –  Operations –  Client Advisors –  Marketing and Sales –  Engineering

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Agenda!

•  The digital experience problem •  Who’s impacted? •  A solution – Acquia Cloud Site Factory •  Q&A

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Agenda!

•  The digital experience problem •  Who’s impacted? •  A solution – Acquia Cloud Site Factory •  Q&A

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WHY A SITE FACTORY?!

Sites Large & Small, Oh My!!

Microsite

Blog

Brand Site

Brand Site

Event

Webinar

Event

Webinar

Self Detail

Brand Site

Brand Site

Product site

Event

Webinar Brand Site Intranets

Brand Site

Portals

Lifestyle Site

Community Site

Event

Facebook App

Facebook App

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Demand for New Digital Experiences !Outpacing Capacity to Deliver!

!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!

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Impact on Digital Marketing Teams!

MANAGING MULTISITE DEPLOYMENTS AT SCALE !IS DIFFICULT!

Complexity Increases Fast… !Bu

sines

s Un

its

Prod

uct 3

Pr

oduc

t 1

Prod

uct 2

Regions Market x Market y Market z

Complexity Increases Fast… !Bu

sines

s Un

its

Prod

uct 3

Pr

oduc

t 1

Prod

uct 2

Regions Market x Market y Market z

… Exponentially in Global Businesses!Bu

sines

s Un

its

Prod

uct 3

Pr

oduc

t 1

Prod

uct 2

Regions Market x Market y Market z

Markets

Prod

ucts

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The Site Factory Opportunity!

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

bespoke build & deployment approach

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f web

site

con

sist

ency

lo

w

high

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standardized brand experiences

bespoke build & deployment approach

The Site Factory Opportunity!

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f web

site

con

sist

ency

lo

w

high

Point at which the bespoke approach

breaks down"

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What’s the Issue?!

•  Marketing sites often create “noise” for IT

•  Slow, cumbersome process for site creation

•  Site owners lack skills to update sites

•  Disconnect between IT & Marketing

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standardized brand experiences

bespoke build & deployment approach

The Site Factory Opportunity!

custom brand experiences

bespoke build & deployment approach

custom brand experiences

repeatable deployment methodology

standardized brand experiences

repeatable deployment approach

# of websites few many

degr

ee o

f web

site

con

sist

ency

lo

w

high

Point at which the bespoke approach

breaks down"

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Agenda!

•  The digital experience problem •  Who’s impacted? •  A solution – Acquia Cloud Site Factory •  Q&A

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Digital Marketer, aka “the Business”!

Titles!•  VP Digital •  Dir. eMarketing

Pain!•  IT bottlenecks, slow to market •  Cannot make changes or update own sites

Objectives!•  Self-service sites in days •  Eliminate IT bottlenecks •  Responsive, mobile sites

Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/"

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Application Development Teams, aka “IT”!

Titles!•  CIO •  Dir. Software Development

Pain!•  Marketing sites are noise, afterthought •  Lack of self sufficiency for marketing

Objectives!•  Simplify site creation, self sufficiency •  Repeatable process for new sites •  Separation between business critical & marketing sites

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Flexibility and Speed Drive !Digital Experience Systems!

Source: Forrester Market Overview: Digital Experience Service Providers, February 2013

Core Business Systems

•  Slow, deliberate change •  Little experimentation •  Emphasize transaction •  Risk-averse

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Flexibility and Speed Drive !Digital Experience Systems!

Source: Forrester Market Overview: Digital Experience Service Providers, February 2013

Digital Experience Systems

Core Business Systems

•  Fast, frequent changes •  Lots of experimentation •  Emphasize content •  Risk-tolerant

•  Slow, deliberate change •  Little experimentation •  Emphasize transaction •  Risk-averse

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A Digital Experience Platform that Delivers the Best of Both Worlds!

GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !

+!

SCALE TO MEET NEEDS OF IT ORGANIZATION!

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Agenda!

•  The digital experience problem •  Who’s impacted? •  A solution – Acquia Cloud Site Factory •  Q&A

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Acquia Cloud Site Factory!

•  Acquia empowers digital business leaders to build: –  large numbers of diverse, content-rich, social sites –  to enable self-service site creation and content updates

for digital teams –  resulting in new site delivery within days –  via a delivery platform that enables a repeatable,

predictable site / brand governance workflow and multisite management tools

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Acquia Cloud Site Factory!Makes It Easy!

• Focus on digital business results, offload non-core operations"Business Owners"

• Large-scale multisite platform for simplified application management"

Platform Administrators"

• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"

• Powerful platform to develop, configure, theme, extend sites with ease"

Developers & Site Builders"

• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"

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Acquia Cloud Site Factory!Makes It Easy!

• Focus on digital business results, offload non-core operations"Business Owners"

• Large-scale multisite platform for simplified application management"

Platform Administrators"

• Efficiently create unique branded experiences that fit seamlessly into broader digital objectives"Digital Marketers"

• Powerful platform to develop, configure, theme, extend sites with ease"

Developers & Site Builders"

• Proven Drupal-tuned application platform ensures reliability, scalability, elasticity and security 24x7x365"DevOps / SysAdmins"

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Acquia Cloud Site Factory

Build Deliver Manage

Fully-Integrated !Digital Marketing Platform!

•  Accelerate delivery of unique, branded experiences

•  Simplify content creation and publishing

•  Create Mobile-ready responsive sites

•  Integrate with digital marketing toolset to drive results

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Site Factory to Build and Manage Thousands of Websites!

+ +

Rapidly create new site templates

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Site Factory to Build and Manage Thousands of Websites!

+ +

+ + + + +

+ + +

Launch websites by the hundreds, with

minimal effort

Rapidly create new site templates

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Templates"1" Select website template"

2" Configure site-specific settings"

Information architecture"Page layouts"

Roles & permissions"Content types & display"

Pre-defined themes"

3" Add design & site content"

Rapidly Deploy Sites Without Coding!

http://www.[customdomain].com"Done."

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Manage Sites From One Place!

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Manage Sites From One Place!

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Create and Manage Groups of Sites!

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Create New Sites Quickly from Scratch!

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Create New Sites Quickly from Scratch!

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Duplicate Sites with Click of a Button!

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Duplicate Sites with Click of a Button!

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3 + 300! 3 Templates created 300 completely custom brand experiences

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22 hospital campuses integrated into one digital platform

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Push Out Changes at Scale!

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Worry-free Performance, !When You Need It Most!

Mon

thly

Page

View

s

1Q

2Q

3Q

4Q Tim

e

Proven platform ensures your best day will not become your worst •  Create, deliver and

manage as many online experiences as you need

•  Burstable, elastic resources to respond to any traffic conditions

Backed by the OpenSaaS Promise "

"   Power and flexibility of open source Drupal

"   Efficiency of operations with Software-as-a-Service

"   No lock-in - freedom to move websites in-house or elsewhere

Freedom of Open Source Efficiency of SaaS

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Acquia Cloud Site Factory!

Digital Experiences as a Service

– Turnkey site creation and deployment

– Flexibility to customize and extend

– Scale to meet your greatest demand

Questions!

•  For more information visit: www.acquia.com •  Email: sales@acquia.com •  Call Us: 888.9.ACQUIA •  Follow Us: @acquia & @bryanhouse

Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars

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Thank you