GlobalGiving September 2010 Open Challenge - Crowdfunding

I have my project page.

Now what?

Welcome to the Open Challenge

We want to run the race with you

Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community

organizations

But don’t just have them donate

Old Fundraising

Development Director

Email to 100 donors asking for $10 each

Organization receives $1,000

Get your network to spread the word

Crowdfunding Development Director

Emails 100 donors asking for $10 each and to tell

100 of their friends.

100x100x$10 = $100,000

Same effort, but better result.

Everyone has different strengths Tell your supporters all

the ways they can help

Donate Spread the word Host a fundraiser Offer matching funds Feature your project on

their blog or social network

Provide creative ideas to get donors energized

Pre-Challenge Warm UpGetting Ready for the

Challenge Send emails, host an event,

make phone calls Feature the Challenge on your

organization’s homepage Prepare an “elevator pitch” Spread the word on social

networks like Facebook and Twitter

Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving

CommunicateSuggested Communications Plan 1 day before Challenge: kick-off

reminder 1 week: Tell supporters how

you’re doing and how they can still help

2 weeks: Create the sense of competition

3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now

After the Challenge: Thank everyone who helped you and let them know the results of their efforts.

Daily: Facebook, Twitter, other social networks.

Twitter Tips• Use your project page’s short url: http://goto.gg/###

Good tweets

Relevant hashtags Location

Project Page URL

character count

RTable tweets = 140 – (username + 4)

Facebook• link to project page

• clear instructions

• deadline

• create a facebook event

• post daily, Facebook feeds are fluid

Homework 3 Reasons the Future of Your Nonprofit Depends on Social

Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html

Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/

Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/

8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/

Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html

The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html