Global Research on Youth/Digital Media Behaviors
Post on 23-Feb-2016
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Global Research on Youth/Digital Media Behaviors. Key Features of Contemporary Marketing. “360 degree,” multi-platform ubiquity Data collection & behavioral profiling Mobile and location targeting Woven into communication and social interactions - PowerPoint PPT Presentation
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Global Research on Youth/Digital Media Behaviors
Key Features of Contemporary Marketing “360 degree,” multi-platform ubiquity Data collection & behavioral profiling Mobile and location targeting Woven into communication and social interactions Immersive virtual environments/Neuromarketing User generated, co-created ads New metrics - Research and measurement built
into advertising/content
Fundamental goal: Engagement
Peer to Peer Marketing… Facebook… Email Marketing/Cross Promotion… Rich Media
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